Purchasing Habits and Market Potentialities of the Older Consumer
Consumer Habits Survey Summary - USA
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Transcript of Consumer Habits Survey Summary - USA
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Consumer Habits & Lifestyles Survey
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Survey Questions1. When you are considering an important purchase what do you do?Look up information on my phone right away OR Wait until I get to my computer to research OR Ask my friends for their opinions OR Go to the store
2. Have you ever been criticized by your friends for using your phone when you are with them?No - they are all on their phones too OR Yes - they think I am rude OR Sometimes, if I’m too obvious
3. Have you ever been ashamed to let people see your phone?Yes, it’s too old OR Yes, it’s not a cool model OR No, I have a cooler phone than my friends OR No, I don’t care about that
4. The first thing that people notice about me most is:What type of phone I have OR How cool my clothing is OR My watch OR My car
5. Gender:Male OR Female
6. Age<18 OR 18-25 OR 26-35 OR 36-55 OR 55<
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United States Results
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Overview – United StatesTarget: All Users, GlobalStart Date: February 23rd
End Date: February 27th
Duration: 4 Days/96 HoursResponses: 5,135 UniqueLength: 6 Questions, 22 ChoicesResponse Rate: 1,283/Day
81%
19%
Gender
MaleFemale
12%
43%28%
14%3%
Age
<18
18-25
26-35
36-55
56<
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60%11%
14%
15%
USAWhen you are considering an important purchase, what do you do?
55%
12%
15%
18%
61%11%
14%14%
females
males
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When you are considering an important purchase, what do you do?
72%7%
9%
11%
Under 18
54%
13%
11%
22%
Over 55
57%
14%
14%
15%
36 - 55
57%
11%
16%
16%
18 - 25
60%12%
13%
15%
26 - 35
Look up information on my phone right away
Wait until I get to my computer to research
Ask my friends for their opinions
Go to the store
USA
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54%
22%
24% 45%
26%
29%
56%21%
23%
females
males
Have your friends ever criticized you for using your phone around them?
USA
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66%20%
14%
Under 18
54%
22%
25%Over 55
51%
25%
24%36 - 55
54%
22%
25%
18 - 25
51%
23%
26%
26 - 35
No, they’re on their phones also
Yes, they think I’m rude
Sometimes, if I am too obvious
Have your friends ever criticized you for using your phone around them?
USA
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37%
15%17%
31%
28%
19%17%
36%
39%
14%17%
30%
females
males
Have you ever been ashamed to let people see your phone?
USA
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60%
10%
11%
19%
Under 18
37%
13%16%
34%
Over 55
36%
13%16%
36%
36 - 55
33%
16%19%
32%
18 - 25
34%
16%18%
32%
26 - 35
Have you ever been ashamed to let people see your phone?
Yes, it’s too old
Yes, it’s not a cool model
No, I have a cooler phone
No, I don’t care about that
USA
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49%
24%
14%14%
39%
29%
16%
17%
51%
23%
13%13%
females
males
The first thing that peoplenotice about me most is:
USA
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67%17%
9%
7%Under 18
41%
19%
15%
25%
Over 55
47%
19%
14%
20%
36 - 55
46%
27%
14%
13%
18 - 25
46%
25%
14%
15%
26 - 35
What type of phone I have
How cool my clothes are
My watch
My car
The first thing that peoplenotice about me most is:
USA
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Thank You / Judith Coleyjcoley [at] vuclip.com
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