Consumer Education & Awareness Campaign › media › case-study-axe-aug-2017.pdfDWTC Sports World...
Transcript of Consumer Education & Awareness Campaign › media › case-study-axe-aug-2017.pdfDWTC Sports World...
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Consumer Education & Awareness
Campaign
AUGUST 2017
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AXE White is anti- perspirant
“goes on dry and keeps you dry”
AXE Black is a body spray that
“keeps you smelling great”
48 hours
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TOUCHPOINTS
Venue Monthly Footfall Monthly Unique
Footfall - Male
Branding
DWTC Sports
World
26,667 21,870 Mirror
Gold’s Gym
10 Locations
82,400 18,300 (10 Gyms) Mirror and
Sampling
Malls
11 Locations
2,745,428 1,098,171 Mirror, Frame
and Cabin
Waterless
24 Locations
717,000 717,000 Digital
Total 3,571,495 1,825,341
1.8 million unique male reach with unavoidable ambient media.
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BUSINESS VILLAGE
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REEF MALLREEF MALL
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AL MUSALLA
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AL HAMRIYAAL HAMRIYAH
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AL HAMRIYAAL HAMRIYAHAL BARSHA
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AL AIN
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AL HAMRIYAAL HAMRIYAHRAS AL KHAIMAH
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Video
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CROWNE PLAZA CHAMAS
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MARINA - TAMANI
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DA-GAMA
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OSCARS
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THE PALM
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LAVANA - 2
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STABLES
DANA
STABLES
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GRAND EXCELSIOR HEALTH CLUB
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HOLIDAY INN – AUH
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CROWNE PLAZA YAS– AUH
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Thank you