Consumer Controlled Environments Have the Highest Engagement Levels
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Transcript of Consumer Controlled Environments Have the Highest Engagement Levels
Giving up control to increase engagement
SIGNAL 2011The Marketing in Real Time Conversation
Business is being reorganized by the consumer --they are taking control
58% of purchases originated with search
Display click-throughs down 50% YOY
An estimated 18B apps downloaded in 2011
54% of auto insurance purchases started online
Not surprising – control comes before love
This desire for control is gaining official traction
Europe’s Cookie Detective - Effective May 25, 2011
Do not Track & Browser Tracking Protection in the US
“Consumers prefer to create the contact”Finnish Consumer Survey 2009
Consumers think they control:
methodsown
initiativepermission
basis
Consumers don’t think they control their data:
collectionstorageusage
Ads are becoming more and more social
20-40% follow some sort of brandNew users – one of first 10 follows is a brand
User interests driving discovery
StumbleUpon leading social discovery
So what’s next?
Users promotingyour companyin their spaces for rewards
Foursquare for Ads?
Group conversations about products and services?
More positive about their service provider
Almost 50% are interested in increasing the amount of products and services with their provider
Significantly higher click through rates
thank you
Jessica Insalaco | [email protected]