Consumer Controlled Environments Have the Highest Engagement Levels

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Giving up control to increase engagement SIGNAL 2011 The Marketing in Real Time Conversation

description

Speaker: Jessica Insalata, EVP and CMO, Manilla

Transcript of Consumer Controlled Environments Have the Highest Engagement Levels

Page 1: Consumer Controlled Environments Have the Highest Engagement Levels

Giving up control to increase engagement

SIGNAL 2011The Marketing in Real Time Conversation

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Business is being reorganized by the consumer --they are taking control

58% of purchases originated with search

Display click-throughs down 50% YOY

An estimated 18B apps downloaded in 2011

54% of auto insurance purchases started online

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Not surprising – control comes before love

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This desire for control is gaining official traction

Europe’s Cookie Detective - Effective May 25, 2011

Do not Track & Browser Tracking Protection in the US

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“Consumers prefer to create the contact”Finnish Consumer Survey 2009

Consumers think they control:

methodsown

initiativepermission

basis

Consumers don’t think they control their data:

collectionstorageusage

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Ads are becoming more and more social

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20-40% follow some sort of brandNew users – one of first 10 follows is a brand

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User interests driving discovery

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StumbleUpon leading social discovery

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So what’s next?

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Users promotingyour companyin their spaces for rewards

Foursquare for Ads?

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Group conversations about products and services?

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More positive about their service provider

Almost 50% are interested in increasing the amount of products and services with their provider

Significantly higher click through rates

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thank you

Jessica Insalaco | [email protected]