Consumer Buying BehavioronSamsung Mobile

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Consumer Buying Behavioron

Samsung mobile

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Consumer buyingbehaviour

Consumer behaviouris an attempt to understand &

predict human actions in the buying role.

Consumer behaviour is defned as all psychological,

social & physical behaviour of potential customersas they become aware of, evaluate, purchase,

consume, & tell others about product & services.

Consumer behaviour includes communication,

purchasing & consumption behaviour Consumer behaviour includes both consumer &

business buyer behaviour

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MAJOR FACTORS INFLUENCING BUER BE!A"IOUR

Cultural Factor

Social Factor Personal Factor

Psychological Factor.

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Cu$%ure Fa&%or

Cultural factors comprise of set ofvalues an ieologies of a particularcommunity or group of iniviuals!

"s in #S" mostly people prefer smartphones $hile in eveloping countriesli%e &'(&" an S)#*+ ",-&C" their

people prefer simple mobile phones

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So&ia$ Fa&%or

*he facts an e.periences that inuence iniviuals0 personality at

titues an lifestyle

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&f a teenager purchase a mobile he $oulprefer more of entertainments games

$hile an ocial corporate $ill prefer more onpresentation an professional mobiles!

,or 5.amplesemil $ante to purchase amobile so he $ent to the nearby store anpurchase a samsung mobile because his

friens an colleague $ere using samemobile an they $ere satise by it!

,or e!g ! Customer $ill buy a mobile from hisrelative or frien so he can get goo

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FAMIL

REFERENCE GROU'S


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5ach iniviual plays a ual role inthe society epening on the grouphe belongs to!

"s a C!5!) of a company he $ill buysuch a mobile $hich can help him toplay both the role properly i!e! C!5!)of the company as $ell as father of achil!

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ROLES ( STATUSES


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'sy&ho$ogi&a$ Fa&%ors

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9ostly people are attracte to$arsavertise of samsung gala.y S3mobile an are motivate topurchase the same!

MOTI"ATION

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Some people purchase samsungsmart phones to oversho$ theirbeliefs an attitue to$ars their

companions!

5.ample; buy a samsung gala.y S3rather than no%ia lumia!

LIEFS ( ATTITU)ES

7/4/16 1e anlatter one pursue that S3 is best forstyle as $ell as sensor!

ERCE'TION

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&f a person is using a mobile ofsamsung company he is mostlya$are about feature of the samsung

mobile he $ill force other consumerto buy a same bran of mobile!

LEARNING

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'ersona$ Fa&%ors

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Consumption of samsung mobile isalso a=ecte by the stages of familylife cycle li%e bachelor stage ne$ly

marrie couple young ol couplean inepenent chilren usesi=erent samsung phone accoring

to their uses!

E ( LIFE STAGE CCLE

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" person?s lifestyle is reecte by inhis activities hobbies opinions thin%ing as a man believing in

simple living an high thin%ing $illpurchase samsung $ave y $hile aman living lu.urious life $ill purchase

samsung gala.y note!

IFE STLE

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Consumption is also inuence bythe occupation of the consumer! "labour employee $ill purchase

samsung guru $hile at the top mostleval of the organisation hea $illpurchase samsung infuse 4g!

OCCU'ATION

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@esonality means some total ofappearance %no$lege an i=erenttypes of s%ills! *hat?s $hy a man

believing in innovation $ill go for S3$hile a person loving inigenousprouct may purchase simple

anroi phone!

ERSONALIT

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Consumer buying behaviour*ro&ess

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'rob$em or Nee+Re&ogni%ion

,or e!g!an unergrauatestuent isgiven an notice from the college anhe has to inform all others but he

can?t sen this notice to othersbecause of the orinary mobile!

So here problem is recogni>e $hich

can be solve $ith the samsung smartphones!

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In,orma%ion sear&h

,or e!g! no$ a ayssamsung mobiles are

very famous amongst thepeople so informationregaring its various

mobile phones are easyto get!

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Consumer Buying BehavioronSamsung Mobile

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