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  • Consumer buying behavior of wagonR car of maruti Suzuki.

    NAVNIRMAN INSTITUTE OF MANAGEMENT | 1.1History of the automobile 1

    Index page

    Chapter

    no.

    TOPIC Page

    no.

    College certificate

    Declaration

    Acknowledgement

    1. Industry profile 1.1 HISTORY OF THE AUTOMOBILE

    1.2 AUTOMOTIVE INDUSTRY IN INDIA

    1.3 HISTORY

    1.4 INDUSTRY DEFINITION

    1.5 SUPPLY CHAIN OF AUTOMOBILE INDUSTRY

    1.6 EXPORT

    2

    3

    16

    18

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    20

    2. Company profile 2.1 PROFILE

    2.2 INDUSTRIAL RELATIONS

    2.3 SERVICES OFFERED

    2.4 ANNOUNCEMANT FOR MARUTI SUZUKI

    2.5 LATEST KEY DEVELOPMENT

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    25

    29

    30

    37

    38

    3. Theoretical framework 3.1.CONSUMER BUYING BEHAVIOR

    3.2 THE IMPORTANCE OF CONSUMER BEHAVIOR

    3.3 FACTORS AFFECTINF CONSUMER BUYING

    BEHAVIOR

    I. CULTURAL FACTOR II. SOCIAL FACTORS

    III. PERSONAL FACTORS IV. PSYCHOLOGICAL FACTORS 3.4 BUYING BEHAVIOUR PROCESS

    I. 1.STEP:NEED RECOGNITION II. 2.STEP INFORMATION SEARCH

    III. 3.STEP EVALUATION OF ALTERNATIVES IV. 4PURCHASE BEHAVIOR

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    4. Research methodology 4.1 RESEARCH DEFINITION

    4.2 OBJECTVE OF STUDY

    I. PRIMARY OBJECTIVE II. SECONDARY OBJECTIVE

    4.3 IMPORTANCE OF STUDY

    4.4 RESEARCH DESIGN

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  • Consumer buying behavior of wagonR car of maruti Suzuki.

    NAVNIRMAN INSTITUTE OF MANAGEMENT | 1.1History of the automobile 2

    4.5 TYPES OF RESEARCH DESIGN

    I. EXPLORATORY RESEARCH II. DESCRIPTIVE RESEARCH

    III. CAUSAL RESEARCH 4.6 COLLECTION OF DATA

    I. PRIMARY DATE II. SECONDARY DATA

    4.7 DATE COLLECTION TECHNIQUES

    I. SAMPLE SIZE II. SAMPLE METHOD

    III. SAMPLE FRAME IV. SURVEY TOOL

    4.8 ANALYSIS OF THE DATA 4.9 LIMITATION OF STUDY 4.10 SCOPE OF STUDY

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    5. Analysis & Finding

    5.1 ANALAYSIS

    5.2 FINDINGS

    59

    73

    6. Conclusion & recommendation. I. CONCLUSION

    II. RECOMMENDATION

    75

    75

    76

    7. Bibliography

    Annexure

    77

    78

  • Consumer buying behavior of wagonR car of maruti Suzuki.

    NAVNIRMAN INSTITUTE OF MANAGEMENT | 1.1History of the automobile 3

    CHAPTER-1 INDUSTRY

    PROFILE

  • Consumer buying behavior of wagonR car of maruti Suzuki.

    NAVNIRMAN INSTITUTE OF MANAGEMENT | 1.1History of the automobile 4

    Automobile Industry

    1 . 1 H i s t o r y o f t h e a u t o m o b i l e

    The design of the Cugnot Steam Trolley (Jonathan Holgunisburg) (1769)

    The history of the automobile begins as early as 1769, with the creation

    of steam engine automobiles capable of human transport. In 1806, the first

    cars powered by an internal combustion engine running on fuel

    gas appeared, which led to the introduction in 1885 of the ubiquitous

    modern gasoline- or petrol-fueled internal combustion engine. Cars

    powered by power briefly appeared at the turn of the 20th century, but

    largely disappeared from use until the turn of the 21st century. The early

    history of the automobile can be divided into a number of eras, based on the

    prevalent means of propulsion during that time. Later periods were defined

    by trends in exterior styling, and size and utility preferences.

    http://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Steam_enginehttp://en.wikipedia.org/wiki/Internal_combustion_enginehttp://en.wikipedia.org/wiki/Fuel_gashttp://en.wikipedia.org/wiki/Fuel_gas

  • Consumer buying behavior of wagonR car of maruti Suzuki.

    NAVNIRMAN INSTITUTE OF MANAGEMENT | 1.1History of the automobile 5

    17th century:

    Ferdinand Verbiest, a member of a Jesuit mission in China, built the

    first steam-powered vehicle around 1672, designed as a toy for the Chinese

    Emperor, it being of small scale and unable to carry a driver or passenger but,

    quite possibly, the first working steam-powered vehicle ('auto-mobile').

    18th century:

    Steam-powered self-propelled vehicles large enough to transport people and

    cargo were first devised in the late 18th century. Nicolas-Joseph

    Cugnotdemonstrated his fardier vapeur ("steam dray"), an experimental

    steam-driven artillery tractor, in 1770 and 1771. As Cugnot's design proved to

    be impractical, his invention was not developed in his native France. The

    centre of innovation shifted to Great Britain. By 1784, William Murdoch had

    built a working model of a steam carriage in Redruth, and in 1801 Richard

    Trevithick was running a full-sized vehicle on the road in Camborne.[4]

    Such

    vehicles were in vogue for a time, and over the next decades such innovations

    as hand brakes, multi-speed transmissions, and better steering developed.

    Some were commercially successful in providing mass transit, until a backlash

    against these large speedy vehicles resulted in the passage of the Locomotive

    Act(1865), which required self-propelled vehicles on public roads in the

    United Kingdom to be preceded by a man on foot waving a red flag and

    blowing a horn. This effectively killed road auto development in the UK for

    most of the rest of the 19th century; inventors and engineers shifted their

    efforts to improvements in railway locomotives. (The law was not repealed

    until 1896, although the need for the red flag was removed in 1878.)

    The first automobile patent in the United States was granted to Oliver Evans in

    1789.

    19th century:

    Among other efforts, in 1815, a professor at Prague Polytechnic, Josef Bozek,

    built an oil-fired steam car. Walter Hancock, builder and operator of

    London steam buses, in 1838 built a four-seat steam phaeton.

    http://en.wikipedia.org/wiki/Ferdinand_Verbiesthttp://en.wikipedia.org/wiki/Jesuit_China_missionshttp://en.wikipedia.org/wiki/Steamhttp://en.wikipedia.org/wiki/Nicolas-Joseph_Cugnothttp://en.wikipedia.org/wiki/Nicolas-Joseph_Cugnothttp://en.wiktionary.org/wiki/dray#Nounhttp://en.wikipedia.org/wiki/Artillery_tractorhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/William_Murdochhttp://en.wikipedia.org/wiki/Redruthhttp://en.wikipedia.org/wiki/Richard_Trevithickhttp://en.wikipedia.org/wiki/Richard_Trevithickhttp://en.wikipedia.org/wiki/Cambornehttp://en.wikipedia.org/wiki/History_of_the_automobile#cite_note-Buchanan-3http://en.wikipedia.org/wiki/Brakehttp://en.wikipedia.org/wiki/Transmission_(mechanics)http://en.wikipedia.org/wiki/Steeringhttp://en.wikipedia.org/wiki/Public_transporthttp://en.wikipedia.org/wiki/Locomotive_Acthttp://en.wikipedia.org/wiki/Locomotive_Acthttp://en.wikipedia.org/wiki/Highwayhttp://en.wikipedia.org/wiki/Red_flaghttp://en.wikipedia.org/wiki/Horn_(acoustic)http://en.wikipedia.org/wiki/Locomotivehttp://en.wikipedia.org/wiki/Patenthttp://en.wikipedia.org/wiki/Oliver_Evanshttp://en.wikipedia.org/wiki/Czech_Technical_University_in_Praguehttp://en.wikipedia.org/wiki/Josef_Bozekhttp://en.wikipedia.org/wiki/Walter_Hancockhttp://en.wikipedia.org/wiki/Steam_bushttp://en.wikipedia.org/wiki/Phaeton_(carriage)

  • Consumer buying behavior of wagonR car of maruti Suzuki.

    NAVNIRMAN INSTITUTE OF MANAGEMENT | 1.1History of the automobile 6

    What some people define as the first "real" automobile was produced

    by Amde Bolle in 1873, who built self-propelled steam road vehicles to

    transport groups of passengers.

    The American George B. Selden filed for a patent on May 8, 1879. His

    application included not only the engine but its use in a 4-wheeled car. Selden

    filed a series of amendments to his application which stretched out the legal

    process, resulting in a delay of 16 years before the US 549160was granted on

    November 5, 1895.

    Karl Benz, the inventor of numerous car-related technologies, received a

    German patent in 1886.

    The four-stroke petrol (gasoline) internal combustion engine that constitutes

    the most prevalent form of modern automotive propulsion is a creation of

    Nikolaus Otto. The similar four-stroke diesel engine was invented by Rudolf

    Diesel. The hydrogen fuel cell, one of the technologies hailed as a replacement

    for gasoline as an energy source for cars, was discovered in principle

    by Christian Friedrich Schonbein in 1838. The battery electric car owes its

    beginnings to nyos Jedlik, one of the inventors of the electric motor,

    and Gaston Plant, who invented the lead-acid battery in 1859.

    The first carriage sized automobile suitable for use on existing wagon roads in

    the United States was a steam powered vehicle invented in 1871, by Dr. J.W.

    Car hart, a minister of the Methodist Episcopal Church, in Racine, Wisconsin.

    It induced the State of Wisconsin in 1875, to offer a $10,000 award to the first

    to produce a practical substitute for the use of horses and other animals. They

    stipulated that the vehicle would have to maintain an average speed of more

    than five miles per hour over a 200 mile course. The offer led to the first city

    to city automobile race in the United States, starting on Ju