McDONALD’S

McAGENDA

Demographic Profile

Psychographic Profile

Objective

Methodology

Primary Data: Analysis & Interpretation

Conclusion

Questions

McDEMOGRAPHICS

Age: 18 – 25 years

Gender: Male / Female

Marital Status: Single

Income: N/A

Occupation: Student

Education: Undergraduate / Postgraduate

McPSYCHOGRAPHICS - STRIVERS

Trendy

Fun loving

Motivated by achievement

Concerned about the opinions and approval of others

Money defines success, don't have enough of it to meet their

desires.

Favor stylish products

Strivers are active consumers

Impulsive consumers, as their financial circumstances will allow

McOBJECTIVES

The objective of this study on Consumer Behavior of an

existing / potential McDonald’s customers to analyze the

following parameters:

Consumer Perception

Consumer Motivation

Consumer Attitude

Consumer Satisfaction

McMETHODOLOGY

Online Questionnaire: www.mcdonalds.questionpro.com

Sampling Technique: Convinience Sampling

Survey & Analysis Tool: http://www.questionpro.com/

McSTATISTICS

Survey Statistics

Viewed 52

Started 50

Completed 50

Completion Rate 100%

Drop Outs (After Starting) 0

Overall Participant Statistics

Completes

Completion Rate (Completed / Started) 100%

Viewed Rate (Completed / Viewed) 96.15%

Started Rate (Started / Viewed) 96.15%

Dropout/Terminates

Drop Outs (After Starting) 2

Validation Errors  0

Average time taken to complete survey : 4 minute(s)

McFREQUENCY

McSPENDING

McCORRELATION

 CORRELATION ANALYSISHow often do you visit a

McDonald’s outlet?

Approximately how much do you spend on a trip to McDonald’s (in

Rupees)?-0.484922773

McPERCEPTION

Pocket Friendly Alternative

McFood is healthy

Self – service is a good option

McMenu offers value for money

Packaging for the food is user friendly

Seating layout is convinient

McAd

McDonald’s need advertising

McATTITUDE

Visits increases during offers

McFood without affecting schedule

Visiting McDonald’s is fun

McFood is Reliable

McPreferred

1

2 3

4 5

KFC

Dosa Plaza

Papa John’s Pizza

McSATISFACTION

Consistency of taste and quality

McMENU

McProducts on Menu are always available

McDonald’s is always clean

Is the McStaff courteous

McStaff is Courteous

Temperature inside is Optimum

McWashrooms are always Clean

Complaints are Promptly Addressed

McMOTIVATION

McFood satisfies your Hunger

Hangout Zone with Family and Friends

Free Toy with Happy Meal

Good Place to Celebrate at

McANYWHERE

Easy Accessibility

Past Experience

Emotional Attachment

THANK YOU FOR VISITING McDONALD’S

McQUESTIONS