2016 JUNE

63,82 RONBEST OFFER

CONSUMER BASKET HM

2016 JUNE

11 TOP PRODUCTS*:

• RICE (1KG)• SPARKLING WATER (1L)• FLOUR (1KG)• MILK(1L)• CORN FLOUR (1KG)• MARGARINE(1KG)• EGGS• BONELESS CHICKEN BREAST (1KG) • TELEMEA(1KG)• SUNFLOWER OIL (1L)• SUGAR (1KG)

(* KG/L- UNIT PRICE)

2016 JUNE

PRODUCTS CF CORA KL REALSPARKLING WATER 0,81 0,59 0,55** 0,64FLOUR 1,45** 2,29 1,29** 2,69SUGAR 2,59 4,63 4,39 2,49*SUNFLOWER OIL 3,99 5,55 3,69** 5,69*RICE 2,79 2,82** 2,69** 2,99CORN FLOUR 1,36** 2,45 1,45 2,79MILK 3,39 3,15 3,79 3,74*MARGARINE 5,84* 5,49* 5,65 4,98WRAPPED TELEMEA 20,47 19,90 21,47 22,71BONELESS CHICKEN BREAST 16,49 16,99 17,99 17,55*EGGS 0,4** 0,28** 0,86 1*

TOTAL 59,58 64,14 63,82 67,27

PRICE TABLE: (RON/Kg-L)

KAUFLAND has the least expensive basket in JUNE, with a value of 63,82 RON.*For the products not promoted in JUNE 2016 we chose the average minimum unit price of that product in 2015, in that specific retailer.

**Private label prices.If CARREFOUR would’ve promoted all the analyzed products in JUNE 2016, it would’ve had the best basket in total amount of 59,58 RON.

2016 JUNE

CF CORA KL REAL

12%

78%

0%

109%

FLOUR

CF CORA KL REAL

47%

7%

0%

16%

SPARKLING WATER

SPARKLING WATER (1 L) AND FLOUR (1 KG)

0.55 RON

1.29 RON

2016 JUNE

CF CORA KL REAL

0%

79%

69%

SUGAR

CF CORA KL REAL

8%

50%

0%

SUNFLOWER OIL

SUNFLOWER OIL (1 L) AND SUGAR (1 KG)

3.69 RON

2.59 RON REAL didn’t promoted SUGAR in JUNE 2016

REAL didn’t promoted

SUNFLOWER OIL in JUNE

2016

2016 JUNE

CF CORA KL REAL

4%5%

0%

11%

RICE

CF CORA KL REAL

0%

80%

7%

105%

CORN FLOUR

CORN FLOUR (1KG) AND RICE (1KG)

2.69 RON

1.36 RON

2016 JUNE

CF CORA KL REAL

0.134538152610442

0

MARGARINE

CF CORA KL REAL

8%

0%

20%

MILK

MILK (1 L) AND MARGARINE (1 KG)

4.98 RON

3.15 RON REAL didn’t promoted MILK in

JUNE 2016

CF didn’t promoted

MARGARINE in JUNE 2016

CORA didn’t promoted

MARGARINE in JUNE 2016

2016 JUNE

CF CORA KL REAL

3%

0%

8%

14%

WRAPPED TELEMEA

CF CORA KL REAL

0%

3%

9%

BONELESS CHICKEN BREAST

BONELESS CHICKEN BREAST (1 KG) & TELEMEA (1 KG)

19.90 RON

16.49 RONREAL didn’t promoted BONELESS CHICKEN

BREAST in JUNE 2016

2016 JUNE

CF CORA KL REAL

43%

0%

207%

EGGS

EGGS (1 PIECE)

0.28 RON REAL didn’t

promoted EGGS in JUNE

2016

2016 JUNE

Thank you for your attentionI remain at your disposal for further information or a live demo

Follow us on social networks for more Markets Intelligence

Florentina VasileLeaflet Monitor Director Romaniaflorentina.vasile@hiper-com.com+40 (0) 743 216 282

Sandra BojanAccount Manager sandra.bojan@hiper-com.com +40 (0) 741 098 023