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QUESTIONNAIRE FOR STUDYING CONSUMER PERCEPTION

TOWARDS V-GUARD INDUCTION COOKTOPS

1. What is your Gender?

(a) Male (b) Female

2. Which of the following category describes your age?

(a) Below 25 years (b) 2535 years

(c) 3545 years (d) Above 45 years

3. What is your monthly income level?

(a) Below 10000 (b) 1000020000

(c) 2000030000 (d) Above 30000

4. What is your occupation?

(a) Businessman (b) Government employee

(c) Private employee (d) others

5. Which of the following brands of induction cooktops do you prefer to have?

(a) Prestige (b) Bajaj (c) Preethi

(d) Butterfly (e) V-Guard (f) Others

6. Have you heard of V- Guard Induction cooktops?

Yes ( ) No ( )

If yes, how do you come to know?

(a) Television (b) Print media (newspapers & magazines)

(c) Friends/Relatives (d) others (mention)

7. Where do you prefer of purchasing V-Guard induction cooktops from?

(a) Online (b) Dealer (c) sales Agent

(d) Wholesaler (e) others

8. While buying induction cooktops what comes to your mind?

(a) Price (b) Health and safety

(c) Power consumption (d) Product design

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9. How often do you use induction cookers?

(a) Twice a day (b) Once a day

(c) 3 to 4 times a week (d) once a week

10. What are the problems you believe to have with Induction cooker?

(a) High power consumption (b) Coil Failure (d) time consumption

11. If there is any malfunction with the induction cooker, whom do you like to visit?

(a) Service counters (b) Local Repair shop

12. What is your level of satisfaction with V guard induction cooktops Promotion?

(a) Very good (b) Good (c) Average (d) Bad

13. What features you look in for before purchasing induction cooktops?

(a) Price (b) Guarantee (d) after sales service

(e) Brand Image (f) Advertisements (g) sales promotion (gifts, coupons etc.)

14. Which type of features do you prefer most from V-Guard Induction cooktops?

(a) Product functionality (b) Product design

(c) Sales Promotion(discounts ,coupons etc.) (d) After sale Services (repairs,warranty etc.)

15. With the increase in the price of V guard Induction cook tops (For meeting increased

cost of production) your purchase behaviour will.

(a) Never Change (b) Change to some extent (c) Totally change

16. Would you suggest V- Guard Induction cooker to others?

(a) Yes (b) No

17. Any suggestion to improve the sales?