Consumer Awareness On Food Labelling Information In Indonesia - 2015
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Transcript of Consumer Awareness On Food Labelling Information In Indonesia - 2015
Consumer’s Awareness on Food
Labelling Information
Halim NababanNational Agency for Drug and Food Control
Republic of Indonesia (BPOM)
Presented at ILSI SEA Region Seminar on
Understanding Consumer Science and Behaviour
Jakarta, 11 May 2015 1
Article 25
Everyone has the right to a standard of living adequate for the health and well-being of himself and of his family, including food, clothing, housing and medical care and necessary social services, and the right to security in the event of unemployment, sickness, disability, widowhood, old age or other lack of livelihood in circumstances beyond his control” (article 25)
4
(1948)
Food has significant contribution to a quality life
Food security exists when all people, at all times, have physical, social and economic access to sufficient, safe and nutritious food to meet their dietary needs and food preferences for an active and healthy life(CFS Reform Document, 2009)
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What are the requirements of foods to achieve a quality life?
Is there equal access to the required foods in our world?
Food Safety and World Organizations
• Food safety is World Bank’s mandate (poverty
reduction)
• High economically food productions (safe and high
quality foods) contributes to poverty reduction
• Initiatives: Global Food Safety Partnership (safer
food, stronger economies, healthier world)
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• Food safety as public health priority
• WHO Advancing Food Safety Initiatives: Strategic Plan for Food Safety, including Foodborne Zoonoses, for 2013-2022
• Food safety is an integral part of food security
• Program focus: improving safe and quality foods along food chain
Food Safety is a Shared Responsibility
Government
ConsumersProducers
All parties should play their important roles to develop food safety according to their functions, including consumers
• Unreported of food borne disease outbreaks
• Misuse of hazardous substances
• Exceeding ML of food additives and contaminants
• Poor hygiene and health behaviors
CURRENT SITUATION
• Lack of consumer awareness leads to
lack consumer participation in food
safety
• Consumer should have informed choice
when selecting foods food labeling
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Food Labeling
Description of the food in the form of images, text, a combination of both, or other forms that are included in the food, incorporated into, attached to, or form part of food packaging
Government Regulation Number 69/1999 on Food Labeling and Advertisements (State Gazette of the Republic of Indonesia Number 131/1999, Supplement to State Gazette Number 3867)
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Food Labeling
• Food labeling aims to provide correct and clear information to the public about packaged food products prior to purchase and/or consumption
• Food labels must contain information on the food product correctly and not misleading
• Each individual is prohibited from providing information or statements that are not true and/or misleading
Act No 18/2012 (Indonesian Food Act) Art. 96-103
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• Contains at least information on:
– name of the food; ingredient list; net weight /volume; name and address of manufacturer or importer; halal for those required; production date and code; best before date; registration number and code; origins
• Labels for certain processed food must include information about the designation, method of use, and / or other information that needs to be known about the impact on human healthAct No 18/2012 (Indonesian Food Act) Art. 96-103
Food Labeling
5 KEYS FOR FOOD
SAFETY
KEY 3: READ LABEL CAREFULLY
Food Labeling
• Important Aspect, so it is included in the 5 keys for food safety
• Key message: “Labels can serve as a media campaign and provide information on packaged food. Read the information listed on the label because we want food that we choose according to our wishes”
We should determine the understanding of consumer on labeling
How effective?
KEY 3:
READ LABEL CAREFULLY
1 Introduction
15
1
2
3
Food Labelling
AGENDA
4 Closing remarks
Case Study: Infant Formula Labelling
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• Study where label is important for preparing safe infant formula
• Conducted by Directorate for Food Safety Surveillance and Extension
• Aim to look at the practices of preparation, feeding and storage of infant formula
• Survey was implemented in Central Jakarta and East Jakarta.
• Location: Posyandu and health care facilities
• Respondents: 137 mothers from 64 posyandu, 48 primary health care, 18 mothers-children hospitals, and 7 hospitals.
Study of Infant Formula Milk Powder Preparation Practices, Feeding and Storage in Household and Health
Care Facilities (2014)
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Several Findings related to labeling
More than one third respondents rarely and do not read the label when buying infant formulas
N: 137
0
10
20
30
40
50
60
Always Often Sometimes Never
Total 57.7 6.6 16.8 19
Pe
rce
nta
ge
Reading the label
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Several Findings related to labeling
Best-before / Expired date, Nutrition Facts, and Preparation Instruction were of their major attention when buying
0
10
20
30
40
50
60
70
Nutritioninformation
Expired date Instruction Ingredients No more
Important (%) 18 64 12.6 5.4 0
Pe
rce
nta
ge
Information for respondent
N: 137
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Several Findings related to labeling
93%
7%
Knowing Storing instruction on the label
Yes
No
N: 137
83%
1%4% 12%
Follow the instruction
Always
Often
Sometimes
N: 128
93% of respondents already knew the instructions on storing. However, 17% of them do not always follow the instruction
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Several Findings related to labeling
77%
6%3%
14%
Following the instruction
Always
Often
Sometimes
97%
3%
Knowing Preparation Instructionon the Label
Yes
No
97% of respondents already know there are instructions on preparing. However, 33% of them do not always follow the instruction
N: 133
N: 137
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Several Findings related to labeling
Always72%
Often11%
Sometimes7%
Never10%
Cleaning the table before preparationN: 137
Instruction on the label mentioned that prior to preparation, table should be cleaned. 72% respondents mentioned that they always clean
the preparation table
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Several Findings related to labeling
Always73%
Often3%
Sometimes…
Never2%
Wash hands before preparation
N: 137
20%
78%
1% 1%
How to wash hands
Use of water
Use of waterand soap
Use of hand gel
Use of wettissues
N: 134
Washing hands is also one of information on the label, but not all respondents wash their hands before preparation. For those who wash
their hands, only 78% of respondents use water and soap
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Several Findings related to labeling
On the label, storage time of infant formula is not more than 2 hours.Of 137 respondents, there were 49 respondents who store their infant
formula. 45 respondents store for 2 hours and less. There were 4 respondents store more than 2 hours.
0
10
20
30
40
50
60
70
80
90
100
≤120 minutes > 120 minutes
Percentage 91.8 8.2
Pe
rce
nta
ge
Storage time for infant formula after consumed
N: 49
1 Introduction
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1
2
3
Food Labelling
AGENDA
4 Closing remarks
Case Study: Infant Formula Labelling
Closing remarks
• Label on processed food is compulsory
• Label must provide true information and not misleading
• However, not all consumer are aware of the importance of labels
• Promotion on labeling awareness should be strengthened
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