Presented by : ~~~~~~~~~~~~~~~

Ashish Ku. PandaPopun Patro

Consumers Attitude Towards Mobile Marketing

ATM2.APM2@CA

KEY POINTS -:

Mobile Marketing Customer Attitudes Customer Satisfaction Customer Trust value and the utility Brand of the products Advantages & Disadvantages Discussion conclusion

Mobile marketing is marketing on or with a mobile device, such as a smart phone.

Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.

• The aim of this presentation is to examine the impact of mobile marketing on consumers' attitudes and purchase intentions.

INTRODUCTION

Consumers Attitude

Consumer Satisfaction

Consumer Trust

Brand Of the

Products

Value & Utility

CUSTOMERS ATTITUDE -:

An attitude is a general evaluation of something it has knowledge of that something, liking or disliking and the strength of the feelings, attitude towards a product, attitude towards company, attitude towards the brand & attitude towards website.

There exist a positive relationship between perceived usefulness, perceived entertainment and intention to participate and purchase intention as well as negative perception.

MOBILE MARKETING

CUSTOMER SATISFACTION -:

Customer satisfaction can be defined as overall evaluation based on the total purchase and consumption experience with a good or service over time through mobile marketing.

CUSTOMER TRUST-:

Trust will be defined as the degree of confidence customers have in online exchanges, or in the online exchange channel by the process of mobile marketing.

VALUE & UTILITY -:

The customer perceived value of a product is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering, in comparison to the perceived alternatives.

Value = Benefits / Cost

Utility is usefulness, the ability of something to satisfy needs or wants because total satisfaction received from consuming a good or service by the customer through mobile marketing.

BRAND OF THE PRODUCTS -:

A brand as: A name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.

Brand is necessary for mobile marketing for customers to select the right quality of product.

ADVANTAGES -:

Consumers like SMS advertisements.

Day to day the mobile users are increase rapidly, so it is a great chance to mobile marketing.

Consumers are attracted very much for missed call alerts, balance offers, etc which is good sign for mobile marketing.

Male respondents typically more likely to respond to mobile channels so it is a great chance for motivating consumer towards mobile marketing.

Most responsive to SMS style marketing over mobile was 18-34 years old.

DISADVANTAGES -:

The market of Telecommunication is too vast and it is not possible to cover each and every dealer, manufacturer and seller in the available short span of time.

Consumers hate fake advertisement.

Mobile marketing is difficult for some person.

Female consumers may not like mobile ads due to television…!!!

CONCLUSION

S - See your goal.

U - Understand the obstacles for an effective mobile marketing.

C - Create a positive mental picture towards consumer attitude.

C - Clear your mind of self doubt about mobile marketing. E - Embrace the challenge. S - Stay on track, never give up. S - Show the world you can do mobile marketing.

RFERENCES :-

www.marketingmobilewatch.com,International journal of business management.