Sl. No. Date Name Age Sex Address

1 9/4/2015 Satyabrat 25 Male Software e6 LPA Hindolkothi2 24.03.2015 Debasis Sw28 Male Student 5.5 LPA3 15.03.2015 Asish Patra25 MAle Engineer 8 LPA Chauliaganj4 15.03.2015 Ritesh Jena25 Male Software e6.5 LPA5 15.03.2015 Debananda25 Male Student 7 LPA Sector9, C6 10.03.2015 Samir Shuk26 Male Student 6 LPA Jagamara,7 10.04.2015 p.k. nayak 60 male audit office10 qr. No.423 8 10.04.2015 premalata 56 female si 8 qr. No.423 9 10.04.2015 avinash na26 male engg 6 plot no-3r-10 10.04.2015 sudipt mis 24 male engg 6 plot no-49,11 4/13/2015 Mihir kuma56 male a.g.office 8lpa type-3,152,12 4/13/2015 swati moha24 female engg 4lpa plot-21,unit-3,kharavela nagar,bbsr-0113 4/13/2015 indubhusa 55 male businessm15lpa udaya kutir14 4/13/2015 v.tej kuma 60 male doctor ramalaya,s15 4/13/2015 rakesh kan57 male businessman friends co16 4/13/2015 pratikshya 23 female engg 6lpa friends col17 4/14/2015 manoranja56 male businessman plot-581/2750,niladri nagar,khandagiri18 4/14/2015 nimai chan57 male defense qtr-T3,defe19 4/14/2015 j.d. mohan55 male dgm,optcl 10-12 lpa plot-1492/20 4/14/2015 abinash sa 28 male engg 10lpa 40,ekamra v21 4/14/2015 abhilash m27 male engg 10lpa plot no-3/22 4/14/2015 gourav mis26 male hig-43,csp23 4/14/2015 adyasha da27 female wipro sector-5/8,24 4/14/2015 ankita sah 26 female engg 6lpa lingaraj vi25 4/14/2015 rajesh pan 26 male engg 6lpa 78,banker'26 4/14/2015 pradeep ku56 male businessm10lpa a-104,bais2728293031323334353637383940414243

ASO Name

Profession

Family Income

CuttackOdisha -753012

Sec-9, Statebank colony, CDA, Cuttack-14

444546474849505152535455565758596061626364656667686970717273747576777879808182838485868788899091

9293949596979899100

Ph no E-mail

+917093883623 satz.nist@ For construStrength anshould be sShed For stylish polished surface9861273412 debasis.s Shed Low cost t Low cost t Quality an for more s strength7507507339 asishpatr Balcony exLow cost t Strength and cheap9861346902 riteshjen Shed LighweightCheap and light9437148015 indsachin Main gate Strength anStrength and durability9438515033 samir.shu Roof/balcolight light and stylish9437034277 pknsarada gates light weighlight weight and durability9437287724 pmohapatrterrace sidcheap light weight and cheap than concrete9668107199 avianuaryagates strength anstrength and durability9439057384 roof tops cheap thanstrength and durability8895547379 gates and grstrength strength

plot-21,unit-3,kharavela nagar,bbsr-01 balcony raistrength strength,quality9692479908 gates and rstrength longevity and durability8763701108 balcony raistrength non-corrosion,longevity,better finish9438429426 grills strength anstrength and longevity9437661950 gates and rstrength strength,better finish and longevity

plot-581/2750,niladri nagar,khandagiri gates,grillsno other ostrength,durability8984687122 roofing,shed strength,finish9437561777 balcony raistyle and dlongevity8260171964 gates strength ligh weight,design809519321 grills longevity alongevity and durability9437976679 railings,gatbest optio durability,non-corossion9776073895 sheds no other obetter finish8908662947 gates,grillsstrength durability and strength9853803900 balcony raidesign style and design9439917463 sheds strength durability and strength

Application-1

Why used steel in that application?

Desired Features and Benefits

Application-2

Why used steel in that application?

Desired Features and Benefits

Application-3

Word of mtata Yes Price Quality AvailabilityDidn’t ans StrengthFabricator/TATA Yes Availabiity Price - By comparinStrengthfriends/seltata yes Proximity Price Availability- Strengthself tata Yes Price Proximity By compariDurabilityself/fabric - - - - - by compariStrengthWord of moTATA YES Price Availability By compariDurabilityown tata yes price quality compariso strengthfabricatorstata yes price quality negotiatio strengthown/fabrictata yes price quality compariso qualityfriends negotiatio qualityown tata yes price quality negotiatio strengthown/friendtata yes price quality compariso strengthfamily/frie jindal no inquiry longevityfriends,ne tata steel no inquiry andbetter finisfriends,ne bhusan no friends longevityneighbourslocal no fabricatorsbetter finisfriends,selflocal no strengthfriends tata steel quotationsstrengthfriends andtata steel no fabricatorsease of desonline reselocal no quotationsappearancrecommendetata steel no negotiatio longevityrelatives bhusan steno fabricatorsqualitynet,friendsjindal steel fabricatorsbetter finisown tata steel yes price quality compariso durabilityown bhusan steel compariso styleown bhusan steel negotiatio durability

Why used steel in that application?

Desired Features and Benefits

Which all sources of information did you use to find out suppliers of this product / application / service?

Which HSS brand have you used

Did you consider more than one supplier before placing the order on the one, you selected

If yes then what was your criteria to put a supplier in your consideration set (CRITERIA 1)

If yes then what was your criteria to put a supplier in your consideration set (CRITERIA 2)

If yes then what was your criteria to put a supplier in your consideration set (CRITERIA 3)

How did you discover and settle the price of this application /product/ service?

Feature and benefit-1

Rank Rank Rank

1 90 Design/styl2 80 Prices varyCompany sho1 90 Cheap tha 2 90 Stylish loo 3 80 Couldn't mNA1 full No proble NA1 90 lightweight2 70 Couldn't mNA1 80 price 2 70 - -1 80 look n feel 2 - Could have been more1 100 durability 2 901 100 quality 2 901 100 price 2 901 100 strength 2 901 100 durability 2 901 100 quality 2 901 durability 2 price issueless price better1 100 non-corros2 100 longevity 3 1001 strength 2 finishing tata steel cud have provided better finishing but it was expensive1 100 strength 2 100 longevity 3 100 quality better quality1 80 durability 2 80 finishing c brand materials1 90 finish 2 90 higher priclower the price1 longevity 2 price 31 90 weight 2 701 100 shine 2 80 strength 3 1001 100 durability 2 1001 quality 2 price issuelower the prices1 100 strength 2 901 100 design 2 1001 100 strength 2 90

% satisfaction

Feature and benefit-2

% satisfaction

Feature and benefit-3

% satisfaction

Problem-1

Desired solution

Why

Company Steel self less cost aNA Steel self/fabric less cost aNA Steel friends/selless cost aNA Steel fabricator lightweight- Steel fabricator -Company Steel self -

steel own cheap matesteel own cheap matesteel own lightweighsteel own low cost asteel own strength,listeel own cheap mate

less price better steel own decided frsteel own decided fr

tata steel cud have provided better finishing but it was expensive steel decided frbetter quality steel suritybrand materials steel ownlower the price steel own

steel own it was alresteel

steel own best optiolower the prices steel own

steel own cheap matesteel ownsteel own

Appropriate agency to solve the problem

Problem-2

Desired solution

Appropriate agency to solve the problem

Problem-3

Desired solution

Appropriate agency to solve the problem

Whether to use steel or RCC

Whose help

Why Why Why

local self cheap couldn’t a NA NA Tata self branded annot surelocal self cheap and rHollow self strong n li TATA self reliable who offers local self nearby - - - tata - trustworthcheap priclocal self/friend nearest, c couldn’t a NA NA Tata self reliable nearest dealocal self/fabric nearest, c - - - Tata self reliable an nearestlocal self convenient- NA NA Tata self reliable, s mostly nealocal own near regio hss own tata own trust and r locallocal own near regio hss own tata own trust and r locallocal own near region tata own brand and locallocal own near region tata own trust and r locallocal own near region tata own trust,reliablocallocal own near region tata own trust,durabilocallocal friends they have fhss fabricator expertise jindal family trust locallocal neighboursbetter exp angle,hss fabricator expert opi tata family,frie trustlocal friends better exp hss fabricator expertise bhusan fabricator expertiselocal neighboursbetter ideahss fabricator expertise local fabricator price locallocal friends better exp hss fabricator expert opi local family pricelocal friends better kno hss fabricator tata family,fabrtrust locallocal friends an to know abhss fabricator he providestata decidedlocal family hss fabricator trust local fabricatorlocal friends previous r hss fabricator trust tata fabricator trust locallocal relatives past experhss fabricator bhusan steown,fabricators locallocal relatives angle,hss fabricator jindal steelfamily locallocal own near regio angle,hss own tata own trust locallocal own near regio hss own bhusan steown trust locallocal own near regio angle,hss own bhusan steel local

If steel which fabricator to use

Whose help

If steel , Whether to use Angle, Channel, I section or HSS

Whose help

Which brand to buy?

Whose help

Which dealer to buy from?

Why Why Factor-1 Factor-2

NA NA Alone Self - Yes Quality Check compCompany should put mark on each single piece of item iNA NA Alone Self Yes Specification like ISO See TATA logoself - With fabric- Fabricator Yes ISO mark TATA brand markself NA Alone self I have comYes ISO standard mark See TATA logoself NA Alone Self - yes ISO spec.self na Alone self - yes Company's stamp on HSSown near regio alone own iso marksown near regio alone own iso marksown near regio alone iso marks low weightown near regio alone ownown alone own durability strengthown near regio alone own iso marks qualityfabricator expert advice quality price

quality longevityprice quality

fabricator priceprice easy availability

fabricator better ideafinishing strengthappearance

fabricator trust appearance,shine strengthfabricator price qualityfabricator price quality priceown near region iso marksown price quality

near region,cheap material quality checks iso marks

Whose help

Buying the product( Did you go alone to the dealer or the fabricator went with you )

Whose help

Do you know about various parameters to look for while buying HSS ( IS Spec/YST/quality parameters).

Implication for TSL

Implication for TSL

Factor-3 Insight 1 Insight 2

Company should put mark on each single piece of item iTata products should be priced aConsumers mostly prefer TATA products. They make purchase of tata products without consulting anyone, actually there is no need to consult the fabricators as the consumers are aware of the tata's quality and reputationlow weight Local manuNot required now This consumer seems well informed about HSS and other branded/local players

Local manufacturers lose out here as they This consumer takes the help of fabricator sometimes.-

No use of Tata HSS seen hereTATA brand definitely- -

consumer knows about hssless idea abt the hss from the consumer

strength

lowering of price of tata steel and improvement of better finishing

tata quality is best.consumer satisfaction.the consumer did not assign much significance to the task of procurementthe consumer aware of the benefits of tata structura

Implication for TSL

Over Branded players(Apollo, Jindal, Bhushan)

Over local manufacturers

Suggestion 1

Suggestion 2

Suggestion 3

Consumers mostly prefer TATA products. They make purchase of tata products without consulting anyone, actually there is no need to consult the fabricators as the consumers are aware of the tata's quality and reputationThis consumer seems well informed about HSS and other branded/local playersThis consumer takes the help of fabricator sometimes.

less idea abt the hss from the consumer

lowering of price of tata steel and improvement of better finishing

tata quality is best.consumer satisfaction.the consumer did not assign much significance to the task of procurementthe consumer aware of the benefits of tata structura

Consumers mostly prefer TATA products. They make purchase of tata products without consulting anyone, actually there is no need to consult the fabricators as the consumers are aware of the tata's quality and reputation