Consumer and business video storytelling and monetization - Oren Boiman, Magisto
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Transcript of Consumer and business video storytelling and monetization - Oren Boiman, Magisto
Business
Product
Technology
Video Marketing for Business
Easy Video Storytelling at Scale
Patented A.I. Deep Understanding & Creation of Video
Magisto Our Story
Option 2
Creative Agency
Option 1
DYI
The Problem(s) Of Video Marketing Complexity, Price, Time, No Scale, Rigid
0
1.3
2.5
3.8
5
2014 2015 2016
10Billion Video Views Per Day
2016: Social Media Goes Video First
Social Driving Inflection Point For Video Storytelling
2014 2015 2016 2017 2018 2019 2020
U.S. Video Ad Spend (Billions)
$0
$5
$10
$15
$20
$25
$30
Marketing Spend Follows The Consumer Video Advertising Projections
Select Footage Choose A Theme Make A Movie
A New Paradigm For Agile Video Creation Human Direction + A.I. Heavy Lifting
User A.I.
=
Draft
Creative Direction
Agile Video MarketingUnprecedented
• Scale
• Quality
• Ease
Magisto A.I Video Creative Technology A New Paradigm For Video Marketing
BASIC PREMIUM
HIGH-QUALITY VIDEO STORYTELLING SERVICE
FOR CONSUMERS
Basic Video creation & sharing
Basic editing styles
Magisto branded movies
$1 / download of low definition movie
Social video storytelling community
FREE
CUSTOMIZATION & CONTROL FOR COMMERCIAL USE
EVERYTHING IN PREMIUM, PLUS:
Advanced customization & control via ‘Smart Storyboard’
Add your Logo, subtitles, trim…
Business styles
Highest Video Quality (HD+)
Commercially licensed music
Commercial license for videos
$20 monthly/ $120 annually
PREMIUM EDITING OF MEMORIES
EVERYTHING IN BASIC, PLUS:
More input media
Longer movies
Additional exclusive styles
Unlimited High Quality Movie download
$5 monthly/ $20 annually
BUSINESS MARKETERS
PROFESSIONAL VIDEO MARKETING
EVERYTHING IN BUSINESS, PLUS:
A/B Testing of video
Improved identity controls
Improved copy
Styles optimized for video ads
Integration with FB Ad Manager
$100 monthly/ $600 annually
Magisto Tiers Of Service