Consultant session faf 8-28
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06/22/2022 Footer 1 FRIENDS ASKING FRIENDS Peer to Peer Fundraising at its best!
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Transcript of Consultant session faf 8-28
04/10/2023 Footer 1
FRIENDS ASKING FRIENDSPeer to Peer Fundraising at its best!
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IT’S PEER TO PEER FUNDRAISINGNot just physical runs, walks or rides …
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MARKETPLACE SIZE PROJECTIONS – 2008 TO 2014
2008 2009 2010 2011 2012 2013 2014$0.0
$20.0
$40.0
$60.0
$80.0
$100.0
$120.0
$21.4 $25.3 $29.2 $33.1 $37.0 $40.9 $44.8
$18.0$21.3
$24.6$27.9
$31.2$34.5
$37.8
$9.0
$10.7
$12.3
$14.0
$15.6
$17.3
$18.9
$8.7
$10.3
$11.8
$13.4
$15.0
$16.6
$18.2
Run Walk Ride 30 All Other Events / IFEs Canada UK/Intl
$119.7M
$57.1M
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THERE’S STRENGTH IN NUMBERS
45 thousand 21 million 38 million
Fundraising events Individual fundraisers: # of Donations:
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FRIENDS ASKING FRIENDS HELP’S YOU …
EMPOWER … participants to become successful online fundraisers.
REACH … a broader network of people with built in social media and mobile tools.
MANAGE … events more effectively with built In event Management tools.
We’ll will help you raise more money and run more efficiently.
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Our proven online format makes it easy for supporters to create team and personal pages; send out custom email solicitations; process donations instantaneously; and thank donors with individual acknowledgements.
EMPOWER E V E N T PA R T I C I PA N T S TO B E C O M E S U C C E S S F U L O N L I N E F U N D R A I S E R S .
Blackbaud Friends Asking Friends
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EVENT FUNDRAISING WEBSITE
Promote your event online
Encourage participation
Provide simple registration
Foster competition
Highlight sponsors
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PERSONAL FUNDRAISING HEADQUARTERS (HQ)
Participant registers
Build personal page
Sends messages
Tracks progress
Reaches goal
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PERSONAL FUNDRAISING PAGE
Donor reads personal appeal from friend or family member
Wants to support her friend and help them reach their fundraising
goal
Makes secure online gift and is recognized on website
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Blackbaud Friends Asking Friends is the only online solution that allows participants to update friends, family, and colleagues on Facebook® and Twitter® from their fundraising headquarters; and visually tell their stories by uploading videos from YouTube® to their fundraising pages.
REACH A B R O A D E R N E T W O R K W I T H B U I LT I N C O M M U N I C AT I O N , S O C I A L A N D M O B I L E TO O L S .
Blackbaud Friends Asking Friends
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PERSONAL E-MAIL SOLICITATION
Friends Asking Friends allows your participants easily communicate with their friends, family and co-workers with integrated email communication tools.
- Average participant sends 28 Emails
- FAF emails are opened over 90% of the time
- FAF emails have a 55% + click through rate
- 1 in 4 (25%) FAF emails result in a donation
- Average online gift size: $60
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- Social media is the 4th most effective form of fundraising (behind in person, email, phone)
- Integrated social media tools increased fundraising by as much as 40%
- Facebook, Twitter and YouTube users sent an average of 170 messages
- Average gift from Facebook and Twitter: $40
Friends Asking Friends allows your participants to reach more people and share compelling messages on the most popular social networks available.
SOCIAL MEDIA TOOLKIT
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FUNDRAISE WITH FRIENDS MOBILE
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EVENT LIST
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COMMUNICATION CENTRE
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Take your events on the road with mobile ready event, personal, team, and individual donation pages.
MOBILE READY GIVING
Email Donation Form Confirmation
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Reporting capabilities provide development staff the ability to oversee online and offline activities to understand participant behavior and create fundraising plans based on the level of engagement. Access to corporate team and individual data increases your return on fundraising initiatives.
MANAGE PA R T I C I PA N T S M O R E E F F E C T I V E LY W I T H B U I LT I N E V E N T M A N A G E M E N T TO O L S .
Blackbaud Friends Asking Friends
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EVENT MANAGEMENT
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REPORTING & MANAGEMENT
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OFFERINGSBlackbaud Friends Asking Friends
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Starter Essentials Pro
full-featured peer-to-peer fundraising solution
event administration, management, & reporting
over 25 free on-demand training sessions
Optimized design template with powerful
customization design tools
Social Sign On & Social Sharing
Mobile App for Participants
Enhanced Design Services
event strategy consulting
NEW OFFERINGS
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PRICING
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FAF PRICING OVERVIEW: METHODOLOGY Estimated ROI for Friends Asking Friends implementation is $10 raised for each $1 spent
No upfront or ongoing software fees
Pricing includes all future upgrades, support, system hosting, transaction fees and credit card processing fees
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• Starter - $2,250 *
• Essentials - $3,750 *
• Professional - $6,750 *
* There is an additional cost of $2,700 to implement the RE Connector
ONE TIME COST
One time up front services fee
No software fees
Subscription fees = % of transaction on each donation/registration made through Sphere FAF
Transaction fees start at 5%
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FRIENDS ASKING FRIENDS TAKE AWAY
MOBILE
SOCIALSIMPLE
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• Blackbaud is looking for collaborative Partners, to register:
First, We begin the process by directing partners to the online referral agreement
Second, We ask that the partner review and approve the agreement
Third, The partner is now open to submit client requests by using this online form
• Once a lead is submitted:
Blackbaud will assign the regionally appropriate sales executive to help evaluate
The Blackbaud sales executive will work collaboratively
In the manner requested by the referral partner
Goal being to provide relevant informational and investment documentation
• The benefits of Referral Partnership:
Upon sales completion and payment has been received in full
Blackbaud will remit a check to the partner for 10% of the software value purchased
STEPS TO BLACKBAUD REFERRAL PARTNERSHIP
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• Added benefits for Blackbaud approved referral partners:
• Resources:
Access to Sales Representatives
Access to Training, Support, and Marketing Materials
New to the program! Access to Sandbox accounts by request
Discounted rates for BBCON and other Blackbaud events
• Selective Service Offerings:
Blackbaud is open to working jointly with partners to deliver the best mix of services
What is in the best interest of the customer?
Services beyond what Blackbaud can offer
Services preferred by the customer
Examples: Project Management, Design, Data Services
ADDITIONAL VALUE FOR REFERRAL PARTNERS
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• To properly position an investment quote, your sales executive will need to know:
What are the principal needs of the organization?
How many events / types of events does the organization run
How much money is raised through those events?
What portion of your fundraising is driven through these events?
Are you planning to grow this portion?
Describe the staff you have allocated to event fundraising (headcount, skills)
Who is involved in the decision and what is the decision making process?
• Modular options will be sent in summary format for you to assist in evaluation.
• If additional information is needed, your sales executive can outline the gaps.
EVALUATION QUESTIONS - FRIENDS ASKING FRIENDS
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• Timelines and milestones?
FAF Starter can be live in 1 week to 10 days
FAF Essentials can be live in 3 weeks
Process is built on a 1 : Many implementation model
Blackbaud consultant works with a small group of organizations
Event and web site will be set up at completion of process
If customer wants Essentials package, handed off to design consultation
SALES EVALUATION QUESTIONS FOR FAF
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• For questions on setting up partnership and program details:
Alex Espinoza: Partner Manager
858-795-8931
• For questions regarding your regional sales executive:
Craig White, Manager of Sales, Blackbaud Canada
800-443-9441 x3278
• For questions regarding product positioning and marketing for this product:
Andy Welkley, Product Marketing Manager for FAF / Sphere
CONTACTS FOR REFERRAL PARTNERSHIP AND SALES
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PROMO VIDEO
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• Understanding the Value of Team Captains
• Making Participants and Donors Successful with Mobile Solutions
• Peer-to-Peer Event Fundraising Consumer Survey
• Power Event Fundraising with Social Media
• Raising More Money Online with Independent Fundraising Events
WHITE PAPERS
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ENHANCED FEATURES
• Added utility navigation to make it simpler to find information about the nonprofit organization
• Made participant login simpler and easier to find
• When logged-in, included welcome message, links to participant HQ and logout
• Added event fundraising progress bar to increase visitor emotional connection and conversion
• Made 3 primary actions stand out to increase conversion
• Included social sharing powered by ShareThis to increase social media sharing and interaction
• Built in functional footer to clean up visual appearance and add more useful information
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OPTIMIZED PERSONAL/TEAM FUNDRAISING PAGE
• Improved layout/structure to bring more above the fold
• Focus attention on primary call to action – making a donation
• Supporting main call to action with key statistics to influence visitors decision
• Improved fundraising progress bar
• Social sharing powered by ShareThis
• Facebook comments included to drive interaction and return visits
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PRIMARY CALL TO ACTION
Call to Action
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SUPPORTING STATISTICS
Statistics
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