Ckl¥kTlVELY...Ckl¥kTlVELY . Title: Live-Creatively-Poster Created Date: 1/9/2020 2:44:47 PM
Consultancy Poster on the Language Show Live 2014
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Methods Results: Obj. 1 Research aim: To evaluate the visitors’ experience of the Language Show Live 2014. This research is necessary as positive and memorable experiences may increase the chance of visitors returning to the event (Getz, 2007), as well as increase WOM, which may lead to an increase in new visitors in the future (Jørgen, 2010). Objectives: 1. To identify mediators at the show and how they affect the visitors' experience. 2. To determine successful and unsuccessful elements provided in specific zones of the show to enhance memorable experiences. 3. To examine how USE try to control the visitors’ route. Mediators used: Information signs, a Show Guide and the staff (Getz, 2007) Positive effect on visitors experience: - The staff: Welcoming staff members at the entrance. Staff worn identifiable uniforms so visitors knew whom to approach for assistance. - The Show Guide: Received in the entrance, so you immediately got a good and easy overlook of the different workshops, seminars and their timeslot. Useful map inside. Negative effect on visitors experience: - Missing mediators: Confusing signing on third floor and no signs to the staircase on second floor. Observation of several visitors who loudly expressed their frustration. Observations were completed over the weekend to gather information from more than one day. A non- probability sample was observed within the Carrier and Technology zone through the use of SPOT observation (Veal, 2006). Two instruments were used: Participant observation: A checklist was used for systematic observations of the site and visitors. This list was divided and developed based on the three objectives and the theory linked to them. Unstructured observation: I wanted notes on the potential meanings of what was being observed and The mediators such as the Show Guide and the search and attention signs help guiding and enhance a positive experience for the visitor (Bitgood, 2006). The seminars and workshops taking place in the Carrier and Technology zone used the elements of: Personal relevance, Novelty, Learning and Engagement, which is all said to promote memorable experiences (Poulsson & Kale, 2004). Though, on a negative note, the confusing signing on third floor and lack of comfort may result in a decrease of the visitor’s satisfaction. Recommendations for USE to enhance visitor satisfaction/experience: Obj. 1 recommendations: - Provide better and clearer signing to the staircase to the third floor both at the show and in The Show Guide. - The elevator should go to third floor more frequently. Obj. 2 recommendations: - Relocation of stands to provide more space for seated areas. Successful in creating memorable experiences within the Carrier and Technology zone (table 1). Unsuccessful elements: No surprise elements and not enough seating (fig. 2). Table 1: Experiential scorecard on ’The Language Show Live’ adapted from: Poulsson & Kale (2004) Bitgood, S (2006) ’An Analysis of Visitor Circulation: Movement Patterns and the General Value Principle’, Curator: The Museum Journal, 49(4), pp. 463-475 Getz D. (2007) Event Studies. Theory, Research and Policy for Planned Events. Oxford. Elsevier. Chapter 7 - The Event Experience and Meanings. Jørgen, O. et al. (2010) ’A new way to measure word-of-mouth marketing’, Achieved from: http://www.mckinsey.com/insights/marketi ng_sales/a_new_way_to_measure_word-of-mo uth_marketing (Accessed: 15 November 2014) Poulsson S. & Kale S. (2004) ’The Experience Economy and Commercial Experience’, Marketing Review 4, 3. pp. Fig. 2: Lack of seating space Fig. 1: Colours of the Show Guide matches the stands USE try to control the visitors routs through colours schemes and search and attention rules (Bitgood, 2006). 1. Search rules: The colour guidance helped people get to their specific stands of interest (fig. 1). 2. Attention rules: Big signs outside of each seminar room (3. Floor)/stages (2. Floor) with complete running order. 3. Quit rules: No one. Results: Obj. 3 Results: Obj. 2 Conclusion Introduction References
Transcript of Consultancy Poster on the Language Show Live 2014
Methods
Results: Obj. 1Research aim: To evaluate the visitors’ experience of the Language Show Live 2014.
This research is necessary as positive and memorable experiences may increase the chance of visitors returning to the event (Getz, 2007), as well as increase WOM, which may lead to an increase in new visitors in the future (Jørgen, 2010).
Objectives:1. To identify mediators at the show and how they affect the visitors' experience.2. To determine successful and unsuccessful elements provided in specific zones of the show to enhance memorable experiences.3. To examine how USE try to control the visitors’ route.
Mediators used: Information signs, a Show Guide and the staff (Getz, 2007)
Positive effect on visitors experience:- The staff: Welcoming staff members at the entrance. Staff worn identifiable uniforms so visitors knew whom to approach for assistance.- The Show Guide: Received in the entrance, so you immediately got a good and easy overlook of the different workshops, seminars and their timeslot. Useful map inside.
Negative effect on visitors experience:- Missing mediators: Confusing signing on third floor and no signs to the staircase on second floor. Observation of several visitors who loudly expressed their frustration.
Observations were completed over the weekend to gather information from more than one day. A non-probability sample was observed within the Carrier and Technology zone through the use of SPOT observation (Veal, 2006). Two instruments were used:
Participant observation:A checklist was used for systematic observations of the site and visitors. This list was divided and developed based on the three objectives and the theory linked to them. Unstructured observation: I wanted notes on the potential meanings of what was being observed and reflection of this to the objectives.
Photos were undertaken to assist in the final analysis (Veal, 2006).
The mediators such as the Show Guide and the search and attention signs help guiding and enhance a positive experience for the visitor (Bitgood, 2006). The seminars and workshops taking place in the Carrier and Technology zone used the elements of: Personal relevance, Novelty, Learning and Engagement, which is all said to promote memorable experiences (Poulsson & Kale, 2004). Though, on a negative note, the confusing signing on third floor and lack of comfort may result in a decrease of the visitor’s satisfaction.
Recommendations for USE to enhance visitor satisfaction/experience:
Obj. 1 recommendations: - Provide better and clearer signing to the staircase to the third floor both at the show and in The Show Guide. - The elevator should go to third floor more frequently.
Obj. 2 recommendations: - Relocation of stands to provide more space for seated areas.
Successful in creating memorable experiences within the Carrier and Technology zone (table 1). Unsuccessful elements: No surprise elements and not enough seating (fig. 2).
Table 1: Experiential scorecard on ’The Language Show Live’ adapted from: Poulsson & Kale (2004)
Bitgood, S (2006) ’An Analysis of Visitor Circulation: Movement Patterns and the General Value Principle’, Curator: The Museum Journal, 49(4), pp. 463-475
Getz D. (2007) Event Studies. Theory, Research and Policy for Planned Events. Oxford. Elsevier. Chapter 7 - The Event Experience and Meanings.
Jørgen, O. et al. (2010) ’A new way to measure word-of-mouth marketing’, Achieved from: http://www.mckinsey.com/insights/marketing_sales/a_new_way_to_measure_word-of-mouth_marketing (Accessed: 15 November 2014)
Poulsson S. & Kale S. (2004) ’The Experience Economy and Commercial Experience’, Marketing Review 4, 3. pp. 267-277.
Veal, A.J. (2006) ’Research Methods for Leisure and Tourism: A Practical Guide’. Financial Times Prentice Hall. Chapter 7.
Fig. 2: Lack of seating space
Fig. 1: Colours of the ShowGuide matches the stands
USE try to control the visitors routs through colours schemes and search and attention rules (Bitgood, 2006). 1. Search rules: The colour guidance helped people get to their specific stands of interest (fig. 1). 2. Attention rules: Big signs outside of each seminar room (3. Floor)/stages (2. Floor) with complete running order. 3. Quit rules: No one.
Results: Obj. 3
Results: Obj. 2
ConclusionIntroduction
References
