Wifi details Username: london-guest Password: LinkedIn-UK

Employer Brand Networking Event:

Construction Industry

14th April 2016

  April 2016

Construction & Related Industries

Some quick facts about professionals in the Construction Industry on LinkedIn

22% Female

78% Male

Industries Included: Construction, Civil Engineering, Facilities Services, Transportation/Trucking/Railroad These results were analyzed through the lens of LinkedIn data, where gender is inferred based on a member’s first name. 66% of all members within this group can be mapped to a

specific gender; names that cannot be identified as either gender were excluded from the analysis.

Some quick facts about professionals in the Construction Industry on LinkedIn

25%

14%

12%

10%

7%

6%

5%

3%

Operations

Engineering

Entrepreneurship

Administrative

Sales

Program and Project Management

Support

Finance

44%

17%

17%

6%

3%

13%

Entry

Senior

Manager

Director

Industries Included: Construction, Civil Engineering, Facilities Services, Transportation/Trucking/Railroad

Top Functions (by volume) Seniority Distribution

Professionals in the Construction Industry tend to spend an average of 8 years at each company they work for

Average Years Experience

12.6 years

Average # of Companies

1.5 companies

Average Years per Company

8.4 years

Industries Included: Construction, Civil Engineering, Facilities Services, Transportation/Trucking/Railroad

Within this industry, these are the most popular companies on LinkedIn globally Highest Follower per Employee Ratio

(by volume) Inman News

Harvard Business Review

Engadget

HeadHonchos.com

ArchDaily

CNNMoney

The Verge

WRS - Worldwide Recruitment Solutions

MAZRUI INTERNATIONAL

Amida Recruitment Ltd

TechCrunch

HR Source Consulting

Confluence Project Management

Go 4 Construction Jobs

Inc. Magazine

Industries Included: Construction, Civil Engineering, Facilities Services, Transportation/Trucking/Railroad

Connect & Communicate

49% network with other professionals

Here are how professionals in the Construction Industries spending their time on LinkedIn

You can engage these members across many different touch points

Note: out of members who were active in the last 3 months

57% learn about what other colleagues are doing

Research People & Companies

Professional Insights

57% are staying up to date on industry discussions

Viewing Jobs

22% are actively learning about career opportunities

In this industry, Job Seasonality shows spikes in January, May/June, and again in September for members starting new jobs

K

10K

20K

30K

40K

50K

60K

70K

80K

90K

100K

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Mon

thly

Job

Sta

rts

2013 2014 2015

The largest peaks coincide with the end of Christmas holidays, the end of the school term, and the end of Summer holidays

Industries Included: Construction, Civil Engineering, Facilities Services, Transportation/Trucking/Railroad

Professionals in the Construction Industry don’t make careers decisions overnight In these industries, you need to start warming up and pipelining talent pools months in advance

7 months prior to starting at a new company, LinkedIn influenced hires had their first view of a job from that company

6 months prior to starting at a new company, LinkedIn influenced hires are for the first time impacted by Recruiter

4 months prior to starting at a new company, LinkedIn influenced hires have their first interaction with the Company’s Career page

Industries Included: Construction, Civil Engineering, Facilities Services, Transportation/Trucking/Railroad Data in this slide is for new hires from 2015

  Talent Pool   April 2016

Project Managers in the UK Construction Industry

Where is this talent pool located?

We analysed Construction & Related Industries on LinkedIn using the following criteria filters:

Construction, Civil Engineering, Facilities Services, Transportation/Trucking/Railroad

Industries

United Kingdom Geography

Program & Project Management Function

Globally there are 628K+ members in this talent pool – 6% (39K) are in the UK

Global

628K+ members

EMEA

191K+ members

United Kingdom

39K+ members

LinkedIn can help assess supply and demand for talent across regions

Higher demand means that professionals are receiving more contact from recruiters

than peers in other regions

Supply # of talent pool members in

each region

Demand Based on recruiter activity on

LinkedIn

There are 39K members in this talent pool in the UK, with most of this talent pool residing in London

Size of bubble =Supply Red is high demand, Green is low demand

What are some key indicators of this talent pool?

These professionals tend to spend 6 years at each company they work for

Average Years Experience

14.9 years

Average # of Companies

2.5 companies

Average Years per Company

6 years

Consider looking outside of your core industry.

Of these 39K+ members, 11K (28%) have worked in companies that are not in Construction or related industries*

5.7%

5.1%

4.6%

4.6%

4.2%

3.9%

3.7%

3.5%

government administration

information technology and services

oil & energy

management consulting

retail

utilities

mechanical or industrial engineering

design

Previous Industries

% who have worked in this other industry

* Related Industries Include: Construction, Civil Engineering, Facilities Services, Transportation/Trucking/Railroad

What are these members doing on LinkedIn?

Connect & Communicate

64% network with other professionals

Here are how professionals in the Construction Industries spending their time on LinkedIn?

You can engage these members across many different touch points.

Note: out of members who were active in the last 3 months

67% learn about what other colleagues are doing

Research People & Companies

Professional Insights

70% are staying up to date on industry discussions

Viewing Jobs

31% are actively learning about career opportunities

What companies are this talent pool actively following? They are predominantly following companies related to their own industry on LinkedIn

Top followed companies of non-employees (by volume)

Mace Laing O'Rourke

Kier Group Carillion Skanska

Transport for London Lendlease

Balfour Beatty plc Atkins

Network Rail Morgan Sindall

High Speed Two (HS2) Ltd EC Harris

Hays Jacobs

What is this talent pool interested in?

What kind of content is this talent pool most interested in? These topics can help you understand what kind of content resonates.

Top Trending Topics by Shares YTD Example Articles per Trending Topic

Construction •  HS2 contractors named •  Opinion: Contractors give clients a reality check on costs •  HS2 to create jobs and boost skills as companies

shortlisted for major engineering contracts -...

Social Housing •  Lend Lease’s $5bn London chase •  Rio Ferdinand to build thousands of new homes •  Plan for cluster of four skyscrapers in Manchester

Public Transport

•  £150m Christmas and New Year improvement works finish successfully and to schedule

•  Mace wins Rail Industry Award for Birmingham New Street station

•  Network Rail starts work on £17m investment in Cheshire bridges and viaducts

Any questions?

Client slides

Break

Group Discussion

27

1. What type of talent does your business struggle to recruit and why?

2. What is the focus of your talent brand strategy for 2016?

3. What is the biggest challenge your business faces in terms of developing a

strong talent brand in 2016?

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