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Consolidation: Fact, Fiction and the Future Ed Krampf Regional Vice President, Northern California.
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Transcript of Consolidation: Fact, Fiction and the Future Ed Krampf Regional Vice President, Northern California.
Consolidation:Fact, Fiction and the Future
Ed KrampfRegional Vice President, Northern California
Is This Really Consolidation?
13,000 radio stations
3,800 owners
Multiple ownership voices in every rated US market
What Industries are Really Consolidated?
Top Companies / Market Share
Wireless Telecommunications Companies – 8/87.2%
Car Rental Companies –6/93.5%
Automotive – 6/86.8%
Airlines – 10/91.3
Pharmaceuticals – 10/67.7%
Beverages – 10/63.4
Radio – 10/43.1% (revenues)
Radio – 10/ 16.8% (stations)
Media Consolidation?
Record Companies – 5/84.5%
Movie Studios – 8/84%
Cable Television – 10/67.4%
Radio – 10/43.1% (revenues)
Radio – 10/16.8% (stations)
Clear Channel Radio is Centrally Controlled ...
Clear Channel Radio Corporate Staff in San Antonio:
15 Peopleincluding assistants
Clear Channel Radio is 275 Local Businesses
250 General Managers
300 Traffic Directors
900 Program Directors
750 Sales Managers
400 Engineers
30,000 local employees working at:
1,229 local radio stations
Glenn BeckRallies for America
Glenn’s Rallies promoted on all affiliates’ airwaves
Clear Channel
ABC/Disney
Infinity
Emmis
They were Glenn’s Rallies – Not Clear Channel’s
Clear Channel Has a Political Agenda
Prohibited titles after 9/11?Didn’t happen
Banned Dixie Chicks after Natalie Maines’ statement
Wasn’t us
National politically motivated playlists?There aren’t any
Never have been
Clear Channel Has a Political Agenda
Clear Channel Personalities Promote a Single Political Agenda
Entertaining
Compelling Content
Informative
Hold Their Audiences
High-Profile
Unique & Consistent Performers
Deliver Results
It’s Not the Politics!
Just likeThe demise of the 30 minute radio dramaRecordsDisk JockeysRock & RollThe death of the single takeSplicing tapeThe ETThe radio cartThe CDThe digital editor
Technology is Ruining Radio ...
The younger generation has been ruining radio for the last 75 years!
To Every Old Radio Warrior ...
Clear Channel alone:
Over 2 million research calls
Over 10,000 regularly scheduled annual local research reports
Local market research - Spend over $1million locally
Test thousands of individual titles
Response to hundreds of local radio personalities
Measure desires of thousands of radio listeners
More local research than ever before
Radio is Too Homogenized ...
More Musical DiversityBetween January and April 1999 radio exposed
Just over 33,000 songs performed by
Just over 7,000 artists
Between January and April 2003 radio exposed
Almost 58,000 songs performed by
Over 11,000 artists
Radio is Too Homogenized ...
Only on monitored stationsOver 1,000 never-aired artists in the last 12 monthsKKSF new artist showcaseArtists like ...
Radio Doesn’t Expose New Artists
Buddy JewellDierks BentleyJimmy WayneHeather HeadleyKelly Clarkson
DJ SammyTamyra GrayClay AikenJustin GuariniRuben Studdard
Diversity
Talent Development
Local Service
Format Variety
Consolidation Has Been Bad ...
Format Diversity
In 1993, The M-Street Radio Directory
listed 32 recognized radio formats
In 1999, 34 are listed
In 2003, M-Street lists 83 radio formats
The Facts
Dominant #1 Choice OfDominant #1 Choice OfAfrican-Americans !African-Americans !
Arbitron, San Francisco Metro, Spring 2003, Mon-Sun 6am-12mid, Black AQH Shares,KCNL Is A Chase Radio Property In A JSA With Clear Channel
0.5
1.5
5.1
7.1
18.3
50.8
Susquehanna
Disney
Bonneville
Infinity
Inner City Bdcstg.
Clear Channel Radio
2.2
2.9
2.9
8.6
24.6
44.0
Disney
Susquehanna
Bonneville
Infinity
Inner City Bdcstg.
Clear Channel Radio
3.0
3.2
4.0
8.1
25.1
41.3
Disney
Susquehanna
Bonneville
Infinity
Inner City Bdcstg.
Clear Channel Radio
BlackBlack AdultsAdults 18-3418-34
Black Adults 18-49Black Adults 18-49
Black Adults 25-54Black Adults 25-54
Clear Channel Radio Delivers Clear Channel Radio Delivers
The #1 Share of African-Americans Across All DemosThe #1 Share of African-Americans Across All Demos
#1 Choice of #1 Choice of Hispanics !Hispanics !
Arbitron, San Francisco Metro, Spring 2003, Mon-Sun 6am-12mid, Hispanic AQH Shares,KCNL Is A Chase Radio Property In A JSA With Clear Channel
1.5
1.6
3.9
8.2
11.0
24.0
25.6
Disney
Susquehanna
Bonneville
Infinity
Entravision
Hispanic Broadcasting
Clear Channel Radio
Hispanic Adults 18-34Hispanic Adults 18-34
2.0
3.7
3.7
9.3
11.5
19.7
22.6
Disney
Susquehanna
Bonneville
Infinity
Entravision
Hispanic Broadcasting
Clear Channel Radio
Hispanic Adults 18-49Hispanic Adults 18-49
2.7
5.1
5.1
10.3
11.0
18.2
18.3
Disney
Susquehanna
Bonneville
Infinity
Entravision
Hispanic Broadcasting
Clear Channel Radio
Hispanic Adults 25-54Hispanic Adults 25-54
Even Beating The Spanish StationsEven Beating The Spanish Stations
Ethnic Composition Mirrors The Market !Ethnic Composition Mirrors The Market !12+ Ethnic Composition12+ Ethnic Composition
Arbitron, San Francisco Metro, Spring 2003,Mon-Sun 6am-12mid, Persons 12+, Cume Persons %,
KCNL Is A Chase Radio Property In A JSA With Clear Channel
Hispanic20%
Other 68%
Black12%
Clear ChannelClear Channel
MarketMarket
Hispanic18%
Other 74%
Black8%
More News & Information available than ever
9/11
Columbia
Iraq
Ability to venture into formats that single-station owners can’t risk
Better Neighbor with More to Offer the Local Community
Raise Millions to Serve Millions
The Facts About Consolidation
12th Annual Mariachi Festival Gay Pride 2003 PuebloAIDS WALK SF George Washington HS Free Dance Rape Awareness Hotline - East Bay
AIDSWALK 2003 Girl Scouts of America Red Cross Aisles of Smiles / Albertsons Glide Memorial Redwood City Multicultura Festival
Alameda County Social Services Golden State Spirit Association Renel Birthday Benefit: Breast Cancer, Heart Disease, United Alta Bates Summit Foundation Henry Gunn HS AIDS Dance Fundraiser Richmond Music on The Main
American Heart Association & Stanford Vascular Research HIV / AIDS Hep C Nightline Richmond Youth CenterAmerican Lung Association Hunter's Point Bay View Community Center Ride Muni Free
ARIS Hunter's Point After School Program Rock The VoteAsian American Recovery Services IAM Benefit show for local Toxic Epidermal Necrolysis Victim Rubicon Foundation
Avon Breast Cancer Walk Industry Next San Francisco Carnaval Avon Breast Walk James Lick HS Car Wash Fundraiser San Jose Cinco De Mayo
BAJobs.com Jim Lange Golf Tournament, Alzheimer's Association San Jose Downtown AssociationBaskin Robbins Book Charity Juneteenth Celebration Committee Oakland / SF San Jose Juneteenth
Battle of the Best Ballgame Kids Conquer Cancer @ Six Flags San Jose Mexican American Community Servicee Agency Bay Area Hispanic Heritage Awards KTEH Public TV Auction Santa Clara AIDS Coalition Walk for AIDS
Bay Area Scores Las Iseballas Mother's Day Walk Santa Clara Sheriff's DepartmentBay Roc Las Isebelas Mother's Day Walk Second Harvest Food Bank
Bay View Hunter's Point Family Resource Let's Swing - Teen Dance Company, Palo Alto Seneca CenterBeach Blanket Babylon Lovelife Foudation SF AIDS foundation woman and Family Center
Bill Wilson Center Macy's Passport Teen Night Show to Fight HIV SF AIDS Foundation/samplerBill Wilson Center Marin Abused Women's Services SF AIDS Walk
Black Diamond Dynsaty Marin Memory Walk - Alzheimer's Association SF and East Bay Food BanksBlack Infant Health Mayor's Annual Young Women's Health Conference SF Gay Pride
Blockbuster Kids Day MCC Breast Heakth Clinic SF Mayor's Neighborhood SvcsBone Marrow Drive for Jacob Dagnina MDA Benefit Sharks Foundation
Books Not Bars Minority AIDS Project Sharks FoundationBoys and Girls Club of SF Martin Luther King Day Organization Sharks Foundation
Boys and Girls Clubs of SF Mother Wright's Foundation San Jose Holiday ParadeBrothers against Guns Move Against AIDS Spanish Immersion Program
CA College of Arts and Crafts Multicultural Festival in SJ St. Anthony's Penny PitchCesar Chavez Parade and Festival SF NAACP Bay Area Sunburst AIDS CampCharlie Wiedermeyer HS Allstar Game National Diabetes Susan B Koman
CHUY's Music drive for the Troops National Veterans Foundation Sutter Health Job FairCity of Hope Negro College Fund - KISS Tall Tales Reading with the Warriors
City of Hope - KIOI NEI Project Teen Pregnancy Prevention DanceCity of Hope's "Walk for Hope" Breast Cancer Oakland Children's Hospital Toys for Tots with the US Marines
City of Vallejo Oakland Community Safety and Empowerment United Negro College FundCityTeam Oakland Youth United United Playas
Colon Tour Occupational Therapy Training Program Urban Youth Services YMCA - SFColorectal Cancer Prevention One Warm Coat Used Book Drive, Barnes & Noble
Community Justice Network for Youth Operation Clean Slate USS Hornet Museum- MVPA International ConventionCommunity Violence Solutions/Rape Crisis Center OSH Earth Day Vanished Children's Alliance
Cotu of Richmond Park and Rec OSH Vaccinations Day and Child ID Program Western Region Puerto Rican CouncilCounty of Alameda Health Out of School Youth Program World No Tobacco DaysDiablo Clinical Research Pay for Play - Biletnikoff Foundation YMCA Urban Services- East Bay
east Oakland Youth Development Center Pistahan Pilipino - SF Yo! Youth Outreach - SFEast Palo Alto Carnival Princess Project
Eastbay Works Business Center Princess Project Dress GiveawayFirst Book Benefit Project Vote Smart
For the Boys, Collected items for US Troops Provocoture Fashion Show @ Ruby SkyeFoundation Fighting Blindness PTA Old School Dances
Foundation for Fighting BlindnessFurry Friends Rescue
9859 mentions =
$5,915,800
Serving advertisers betterMore to offer
More solutions
Effectively elevated radio in the media mix
Working for local businesses
The Facts About Consolidation
Serving Radio Employees BetterMore opportunities for personal growth without geographic disruption
Better facilities
Better training
Better financial opportunities
More benefits for employees
Making more money
Serving more people
The Facts About Consolidation
Serving the radio business better
1996 – 60% of all stations losing
money
Radio’s share of total advertising up
from 7% to 9% during the past 7
years
The Facts About Consolidation
It has absolutely changed radio
Absolutely necessary
Beneficial
It’s the key to continued growth
The Facts About Consolidation
The Future ...Fact & Fiction
SacramentoDiamond Radio
KMBM
#4 12+
#2 18-34
San DiegoMidwest Group
KFMB
#6 12+
#3 25-54
Little Guys Can’t Compete ...
RiversideAnaheim Broadcasting
KOLA
#4 12+
KCAL
#6 12+
Little Guys Can’t Compete ...
PhiladelphiaWEAZ BroadcastingWBEB#1 12+
DallasService BroadcastingKKDA#1 12+
Washington, DCHoward UniversityWHUR#6 12+
Little Guys Can’t Compete ...
Great passion
Great talent
Great execution
Great radio
That’s what’s always won and will continue to win
The Key to the Futureis Found in the Past ...
Be flexible
Be willing to change
Continue to find great people
Advice
Focus
Serving the listener
Serving the advertiser
Not on the competition
Advice