CONSISTENT LOGO USAGE Protects our federally registered trademarks Builds our reputation and...
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Transcript of CONSISTENT LOGO USAGE Protects our federally registered trademarks Builds our reputation and...
CONSISTENT LOGO USAGE
• Protects our federally registered trademarks
• Builds our reputation and recognition through visual repetition
• Creates a professional appearance for the university and those representing Auburn
• Eliminates confusion about the legitimacy of information
Visit auburn.edu/ocm for resources.
Page 8
Page 34
Pam Kirby [email protected]
COLLEGE COMMUNICATORS
Agriculture – Josh WoodsCADC – Colleen BoudreauBusiness – Troy JohnsonEducation – George LittletonEngineering – Jim KillianForestry – Jessica NelsonGrad School – Chris Anthony
Honors – Wade BerryHuman Sci – Jayne KuceraLiberal Arts – Vicky SantosNursing – contact OCMPharmacy – Matt CrouchCOSAM – Candis BirchfieldVet Med – Janet McCoy
www.auburn.edu/
trademarks
ClickCAMPUS DEPTS
for policies, resources
and lists of AUlicensed vendors
TRADEMARK LICENSING
• Protects AU’s federally registered trademarks
• Protects AU’s valuable brand through consistentuse of marks and colors
LICENSED VENDORS
• Familiar with AU Trademark policies• Aware of what can be approved• Responsible for obtaining design approval• Required to carry product liability
insurance naming Auburn University as an additional insured
THIS IS AUBURN.
Questions:Camille Barkley