Considerations when selecting a SaaS eCommerce vendor

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With retailers putting their eggs in one basket with flexible, scalable, out-of-the-box Saas eCommerce solutions, it is important that all things are considered during the vendor selection phase. This presentation outlines key things to consider when you are selecting a SaaS eCommerce vendor/platform.

Transcript of Considerations when selecting a SaaS eCommerce vendor

  • 1. Considerations when selecting a SaaS eCommerce vendor Ben Adams Founder & Director

2. A balance between flexibility and cost On Demand Out of the box Fully Customisable Licensed Software More Flexible Highersetupcosts 3. Licensed Software is so last season Custom Licensed Managed SaaS Component, CPU based pricing Rolled-into-one usage based pricing More retailer involvement Less retailer involvement 4. Enterprise licensed software Number of mentions of enterprise in a sales pitchNumber of mentions of enterprise in a sales pitch CIOParanoiaCIOParanoia 5. What does enterprise actually mean? To the CIO To the Business True in the world of licensed, on premise software SaaS removes these issues as it takes the reliability, support and security aspects away from the organisation 6. Enterprise means nothing in true SaaS eCommerce 7. By 2013, 40 % of e-commerce deployments will use a complete SaaS e-commerce solution and 90 % of e- commerce sites will subscribe to at least one SaaS- based service Gartner Inc, SaaS Impact on eCommerce, 2008 8. On Demand delivery model On Demand delivery model Automated upgradesAutomated upgrades Merchandising ControlMerchandising Control Access anywhereAccess anywhere Multi-tenantMulti-tenant Low TCOLow TCO Low RiskLow Risk Out of the boxOut of the box Its a confusing market 9. 6 Lessons Learned and easy to make mistakes 10. Lesson 1 Define the platform scope 11. Its not a CMS?! 12. A platform means different things to different people PIM CMS Commerce Engine Search Engine DAM Promotions engine Personalisation engine Reporting MV TestingCRM engine I.T. Commercial Marketing Web Team Finance 13. Benefits of a consolidated platform ecosystem Product Merchandising Testing Targeting Reporting CRM Social Promotions 14. Lesson 2 Start with the business user 15. The old world of platform as a product Promotions Product info Banners Sites New pages New Layouts Transactional capabilities SEO Widgets Microsites Analytics Tagging Integration Hosting Business IT 16. The new world of platform as a service Initial set up Legacy system integration Sites New Pages Layouts Transactional capabilities SEO Widgets Microsites Analytics Tagging Business IT 17. Never underestimate the bits the customer cant see Storefronts WebsiteWebsite FacebookFacebook MobileMobile In storeIn store AffiliateAffiliate Call CentreCall Centre Business & Developer tools APIsAPIs MerchandisingMerchandising Personalisatio n Personalisatio n PromotionsPromotions TestingTesting ReportingReporting It is relatively easy to create these when you have the right business and developer tools These tools enable you to create and manage storefronts 18. Lesson 3 Define out of the box 19. Whats in the box? 20. You will never get everything out of the box Customizations Reference Application Back office Integration layer Back endBack end The split between these could be costly 21. Ask for a reference application Business requirements Reference Application Reference app functionality you actually use Think about the 80:20 rule 22. Requirement: the platform should cater for a telco data model Out of the box Phone Tariff Bolt-ons Client interpretation Phone Tariff Bolt-ons Insurance Bundles Sim only Customisation is costly and causes problems down the line with out of the box upgrades 23. The best of both worlds Standards based server side script Standards based client side script support APIs Web services Business configurable data model extensions and business logic, True multi-site and international Truly Unique Storefronts Reference application DEVELOPMENT TOOLKIT 24. and dont forget about pre-integrations Retailer applications and web services ATG Commerce ATG Content Admin ATG Business Control Centre (BCC) ATG Search ATG Customer Intelligence Middleware 25. Lesson 4 Ask for a Roadmap 26. Be thorough when defining your roadmap Strategic CustomerBusiness User Roadmap 27. Vendor roadmap Client requirements Customisations = cost A product roadmap does not necessarily mean more capabilities TimeTime CapabilitiesCapabilities 28. Regular relevant product releases and consider upgrade impact of customizations This usually varies according to the amount of customization you do Vendor roadmap Client roadmap TimeTime 29. Lesson 5 Think about performance 30. A global datacentre 31. and dont forget content caching and delivery CDN 32. Dont get stung by boring compliancy issues down the line VAT Distance selling 33. Lesson 6 Shape your organisation 34. Your organisation is it ready for SaaS? Agile Develop In-house Fully Outsource Waterfall Reduced flexibility Longertimetomarket Here you will struggle with time to market Here you will struggle with constant change This is the perfect balance between time to market and business flexibility 35. It is fashionable to migrate your web platform you generally migrate your web platform every 3 or 4 years Changes in leadership Newwebplatforms 36. SaaS doesnt mean no portability 37. Picking a SaaS eCommerce vendor is easy 38. Things to look for in a vendor pitch or RFI response Focus on value and not just cost No mentions of the word enterprise Live reference application demo deployed on their cloud Clear roadmap focused on delivery of business capability and not just gloss Pre-integrations with other Third Party solutions Developer tool-kit based on open standards Robust, global infrastruture including DR, CDN Security out of the box Clear platform scope An agile way of working 39. Ben Adams Founder & Director /in/benjadams @benadams2009 Thanks for listening! 39