Consideration sets in conjoint analysis Jedidi, Kamel ... · The parameters bm of a consumer's...

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Consideration sets in conjoint analysis Jedidi, Kamel; Kohli, Rajeev; DeSarbo, Wayne S JMR, Journal of Marketing Research; Aug 1996; 33, 3; ABI/INFORM Global pg. 364

Transcript of Consideration sets in conjoint analysis Jedidi, Kamel ... · The parameters bm of a consumer's...

Page 1: Consideration sets in conjoint analysis Jedidi, Kamel ... · The parameters bm of a consumer's preference model can be obtained by maximizing the likelihood function (10) Ll = TIjhJ(yj)

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Consideration sets in conjoint analysisJedidi, Kamel; Kohli, Rajeev; DeSarbo, Wayne SJMR, Journal of Marketing Research; Aug 1996; 33, 3; ABI/INFORM Globalpg. 364

Page 2: Consideration sets in conjoint analysis Jedidi, Kamel ... · The parameters bm of a consumer's preference model can be obtained by maximizing the likelihood function (10) Ll = TIjhJ(yj)

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: Consideration sets in conjoint analysis Jedidi, Kamel ... · The parameters bm of a consumer's preference model can be obtained by maximizing the likelihood function (10) Ll = TIjhJ(yj)

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: Consideration sets in conjoint analysis Jedidi, Kamel ... · The parameters bm of a consumer's preference model can be obtained by maximizing the likelihood function (10) Ll = TIjhJ(yj)

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 5: Consideration sets in conjoint analysis Jedidi, Kamel ... · The parameters bm of a consumer's preference model can be obtained by maximizing the likelihood function (10) Ll = TIjhJ(yj)

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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Page 7: Consideration sets in conjoint analysis Jedidi, Kamel ... · The parameters bm of a consumer's preference model can be obtained by maximizing the likelihood function (10) Ll = TIjhJ(yj)

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