Conservatives in the social media

Analysis of party’s campaign for general election 2015

Methodology

• Analysed period: March 1st – April 20th

• Six biggest parties (Conservatives, Labour, SNP, Greens and UKIP) taken into account

• Analysed only official party Facebook Pages, Twitter profiles and YouTube channels

• Data collected throught APIs

• Wordclouds generated with Porter’saglorythm

• Every party has a Facebook fanpage

• Governing coalition (Conservatives and LiberalDemocrats) has majority on Facebook

• The Labour is the most active party on Facebook

THE INTEREST GRAPH

• Number of users engaged on two differentFacebook Pages

• UKIP and Conservatives havethe biggestnumber of mutual users

• Strong ties between left wing parties

• Many users engage both on UKIP and The Labour fanpages

WORDCLOUD

• Language used by the parties in theircommunication

• Words stemmed to their basic forms with the use of Porter’s algorithm

Conservatives wordcloud

FACEBOOK FANPAGESDEMOGRAPHICS

Gender Structure

Fans’ countries of residence

HASHTAG CLOUD

General hashtag cloud

The most used # by the Conservatives

• The most popular hashtag is #GE2015

• Intense use of party specific hashtags

• Many call-to-action hashtags

• UKIP has the most subscribers

• Greens struck gold with one video

• Greens uploaded the most videos

• SNP decided to hide their followers number

JOINT RANKING OF COMMUNICATION

• Sum of parties’ activities and user engagement on Facebook, YouTube and Twitter

• For the first position a profile gained 3 points, for second 2 points and for the third - 1.

Sotrender’s tip for the Conservatives

• Sotrender provides data-driven tips that helpsto improve performance in social media

• Tips cover all aspects of social media communication: engagement, content, admin’s activities and customer service

Twitter tip

YouTube tip

We will help you improve the results for

Social media analytics & actionable tips

Tailored recommendations

Fast & easy reporting

Advanced analytics

Competitors tracking

Workflow management

Read the full report

• Commentary of Dr Darren Lilleker of Bournemouth University

• More data on parties’ presence in socialmedia

• Tips for parties how to improve theirperformance on Facebook, Twitter and YouTube

• Available on our website