Conscious Dynamics, LLC Marketing Plan Presentation Sheila O'Kane AET/552 October 13, 2014 Dennis...
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Transcript of Conscious Dynamics, LLC Marketing Plan Presentation Sheila O'Kane AET/552 October 13, 2014 Dennis...
![Page 1: Conscious Dynamics, LLC Marketing Plan Presentation Sheila O'Kane AET/552 October 13, 2014 Dennis Morrow, Ph.D.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e375503460f94b26cd3/html5/thumbnails/1.jpg)
Conscious Dynamics, LLC
Marketing Plan Presentation
Sheila O'Kane
AET/552
October 13, 2014
Dennis Morrow, Ph.D.
![Page 2: Conscious Dynamics, LLC Marketing Plan Presentation Sheila O'Kane AET/552 October 13, 2014 Dennis Morrow, Ph.D.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e375503460f94b26cd3/html5/thumbnails/2.jpg)
Conscious Dynamics, LLCNew Hire Integration
Marketing Plan
![Page 3: Conscious Dynamics, LLC Marketing Plan Presentation Sheila O'Kane AET/552 October 13, 2014 Dennis Morrow, Ph.D.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e375503460f94b26cd3/html5/thumbnails/3.jpg)
Target Market
• Existing customers• Prospective customers– Fortune 500 Companies– 10,000 employees or
more – Supportive or collegial
organizational models– Encourages free
exchange of ideas– Humanistic value system– Innovative and creative
©Conscious Dynamics, LLC
![Page 4: Conscious Dynamics, LLC Marketing Plan Presentation Sheila O'Kane AET/552 October 13, 2014 Dennis Morrow, Ph.D.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e375503460f94b26cd3/html5/thumbnails/4.jpg)
Value Proposition and Unique Selling Points
• Increase emotional and social intelligence of new hires.
• Keep new hires motivated and engaged.
• Assimilate new hires into corporate and team culture more quickly.
• More productive faster
![Page 5: Conscious Dynamics, LLC Marketing Plan Presentation Sheila O'Kane AET/552 October 13, 2014 Dennis Morrow, Ph.D.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e375503460f94b26cd3/html5/thumbnails/5.jpg)
Positioning or Differentiation Strategies
•Creative Strategy•Innovative approach•Focus on the Individual as well as the team•Transparent communication•Conflict resolution•Change management•Innovation and leadership
![Page 6: Conscious Dynamics, LLC Marketing Plan Presentation Sheila O'Kane AET/552 October 13, 2014 Dennis Morrow, Ph.D.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e375503460f94b26cd3/html5/thumbnails/6.jpg)
Marketing Message
• Bold companies are built one person at a time.
• Increased job satisfaction
• Increased performance• Reduces turnover• Increases employ
retention and reduces recruitment costs
![Page 7: Conscious Dynamics, LLC Marketing Plan Presentation Sheila O'Kane AET/552 October 13, 2014 Dennis Morrow, Ph.D.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e375503460f94b26cd3/html5/thumbnails/7.jpg)
Communication Method
• Existing clients– E-mail– Direct print mail
• Prospective clients– Website– Affiliate organization
such as SHRM– Vendor sponsorship– Conference & trade
show attendance– YouTube & LinkedIn
![Page 8: Conscious Dynamics, LLC Marketing Plan Presentation Sheila O'Kane AET/552 October 13, 2014 Dennis Morrow, Ph.D.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e375503460f94b26cd3/html5/thumbnails/8.jpg)
Budget• Website redesign (estimated $2,000-
$4,000)• Promotional mailing/emailing material
design (estimated $5,000)• Advertisement on affiliated companies
websites, materials, publications (estimated $7,500 total)
• Social Media promotions ($500-$1,200)
• Conference Sponsorship/ Vendor Booths (Society for Human Resource Management, SAP, Taleo, and other Human Resources Solution Vendors) (varies; estimated $7,500-$10,000 per show- total of $30,000)
• Promotional items/giveaways for sponsorships (estimated $15,000)
Total budgetary allotment of $80,000
![Page 9: Conscious Dynamics, LLC Marketing Plan Presentation Sheila O'Kane AET/552 October 13, 2014 Dennis Morrow, Ph.D.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e375503460f94b26cd3/html5/thumbnails/9.jpg)
In Closing
• An aggressive and dynamic marketing plan
• Designed to achieve results– Move Conscious
Dynamic to the forefront of the industry
– Increase sales– Boost customer
retention
![Page 10: Conscious Dynamics, LLC Marketing Plan Presentation Sheila O'Kane AET/552 October 13, 2014 Dennis Morrow, Ph.D.](https://reader036.fdocuments.net/reader036/viewer/2022082817/56649e375503460f94b26cd3/html5/thumbnails/10.jpg)
References
Conscious Dynamics. (2014) Retrieved from http://
www.consciousdynamicsllc.com/home/home.html
Bauer, T.N. (2007). Onboarding New Employees: Maximizing
Success. Retrieved from http://
www.shrm.org/about/foundation/products/docu
ments/onboarding%20epg-%20final.pdf.