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Connectivity and Its Disconnects: Breaking the Engagement Mold

PRESENTER  

Bill  Evans  SVP  Innova*on  Bridge  Design  

a  Ximedica  Company    

@BridgeDesignSF  

#DigitalHealthCES  

connectivity and its

disconnects breaking the engagement mold

it’s all about ecosystems

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4 critical areas

first critical area: understand the broad context of the disease where you can add value

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second critical area: cut through the hype of engagement use the evidence-based research

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Ask “Will my users use it?” not simply “Can they use it?”   

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behavioral psychology and economics suggest: - reduce obstacles to making choice - know what rewards and when - familiar feels better

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be aware of what you are asking users to give up,

not just what they’ll gain

third critical area: choose your technology and design to make your product get used - not just be cool and new

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siemans pacemaker 1958 fitbit flex 2013

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cannibalize your own products, expand your team’s skill sets

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fourth critical area: understand how the FDA affects your product and the way you’ll need to develop it

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bill evans

SVP innovation bill@bridgedesign.com

@bridgedesignSF @ximedica

Design Research & Strategy | User Experience | Industrial Design | Product Engineering