1 2

CONNECTING THE PET INDUSTRY WITH ASIA

PET FAIR ASIASHANGHAI new international

expo center (sniec)

1,300 exhibitors | 140,000sqm | 50,000+ professionals

VNU Exhibitions AsiaShanghai Exhibition Center

Business Mansion1333 Nanjing West Road

Shanghai, Chinawww.petfairasia.com

For enquiries, please contact Yannick Verry - Senior International Sales & Marketing ManagerEmail: yannick.verry@vnuexhibitions.com.cnTel: +86 21 6195 6016

Join our professional network :

2018

1997H

ongkong

1999

2001

2003

2005

2007

2009

2011

2013

2015

2017

1998Shanghai

2000

2002

2004

2006

2008

2010

2012

2014

2016

21st International Trade Fair for Pet Supplies

AUGUST 22-26, 2018

www.petfairasia.com

International Media Partners

3 4

A BIGGER, WIDER SUPPLY-CHAIN EXHIBITION FOR BUSINESS WITH AND WITHIN ASIA

Nicola Riddle

Ideal Foods Ltd (UK)

As first time exhibitors at Pet Fair Asia we were

not sure what to expect but we are delighted. We

had a huge amount of interest in our Pet Treat

range and people could not get enough of our UK

produced product. We found the show organizers

to be extremely helpful and really worked with us

to make things as simple as possible. We were

also impressed with the amount of visitors and had

interest from China, Japan, Philippines, Korea and

many more.

Burak Felek

Bentas Bentonit Ltd Sti (Turkey)

We were not expect ing such a successful

exhibition.. considering number of visitors and

possible positive returns, received orders etc.. all

was over our expectations. We surely will attend

next year. we believe this exhibition is the key to

open the pet market of Asia.

Alex Yoo

Aropet (Korea)

As one of the biggest exhibitions in the world, so

many buyers came our booth as expected.Since its creation 21 years ago, Pet Fair Asia has

given a significant importance to Asian markets,

while proposing a wide range of sourcing options.

In 2018, Pet Fair Asia will be co-located with the

aquatic exhibition "Aquarama" to form the largest

international exhibition for pet, aquarium and

terrarium supplies, ornamental fish and reptiles,

garden and pond products. The dual event will

gather 1300 exhibitors and 11,000 brands in 10

halls/140,000 sqm.

Pet Fair Asia does not only propose a wide range

of products for all sorts of pets but also an

extended coverage of the supply chain, allowing

unprecedented vertical business interactions, from

raw materials and machinery suppliers down to

end-users.

In August 2018, the pet world will meet in Shanghai

for 5 intense days of exhibition, conferences and

numerous on-site activities. Make the best of your

budget and time: join Pet Fair Asia to maximize

business opportunities, develop brand awareness

like nowhere else and get to truly understanding

China and Asian pet industries.

3

5 6

K9 Natural NZ

K9 Natural NZ has the pleasure of attending the

20th Pet Fair Asia in Shanghai and thanks for the

support of NZTE Shanghai, we got the opportunity

to showcase our product and representing the

‘NZ pet food story’ collaboratively. What Pet Fair

Asia has given us is a massive platform to tell our

stories to the pet owners in China directly, build

brand awareness. It’s also a valuable learning

experience as the China market is different to

other international markets. Pet Fair Asia offering

a massive opportunity to tap into China pet food

market, accelerate K9 Natural & Feline Natural

development in the market. We were very impressed

by the size and organisation of the event and looking

forward to another successful event in 2018.

Julia Koliuka

Collar (Ukraine)

It was our first participation in PFA and it was a

great experience for us as always! We are happy to

have met a lot of new customers. 130050,000+exhibitors

professionals (trade days)

140,000consumers

(consumer days)

140,000+square metres

Nigel Woodd

Ziwi Ltd (New Zealand)

The Pet Fair Asia expo was very professionally

presented with really strong support from the retail

trade and the public. It provided the Ziwi Peak

brand with an excellent opportunity to show case

our unique New Zealand brand for the first time in

China and to engage with consumers and obtain

first hand feedback. We are very positive about the

future development opportunities and will definitely

be attending the PFA again next year.

5 6

7 8

2017 IN NUMBERS

110,000sqm (+29.00%/2016)

110,000+consumers

(+27.27%/2016)

11.6% visitors(3,864 professionals, +26.22%/2016) are coming from overseas (77 countries)

950exhibitors

33,275professionals (+19.39%/2016)

320,000unique visitors from the official website

150,000Wechat followers

1.8 millionpage views Pet Fair Asia website (August 2016>August 2017)

Benny Hao

Favor Business (China)

From 2004 to now, this is fourteenth times that we

joined Pet Fair Asia. The space of it expands each year

and the activities are very colorful. Besides, I truly feel

that Pet Fair Asia has improved Chinese pet industry

together. I know a slogan about the show “Not each

pet show can be called Pet Fair Asia”. Happy birthday

to 20 years’ Pet Fair Asia. Thanks for this creative

platform and the prominent team which contributes

to the development of pet industry.

Echo Tan

NZTE (New Zealand)

Pet Fair Asia provides a great opportunity for us

and participating companies to enhance the profile

of NZ pet food Industry in China, connect with

valuable industry contacts and potential buyers

and gain consumer insights. We think this is a good

investment and we are looking forward to joining

another great show next year!

Ben Winters

Aroma (New Zealand)

Pet Fair Asia is a great platform to show case our

new range of New Zealand products while meet

with our distributors and find out the latest trends

in an ever changing exciting market

Provida (New Zealand)

Exhibiting at the Pet Fair Asia as part of the New

Zealand Pavilion was an invaluable investment

for our business as we look to develop our export

opportunities into China. The show was extremely

enjoyable, well organized and promoted. We felt the

calibre of the trade visitors was very high and we

are very pleased to have come away from the show

with some very good quality leads and contacts. We

look forward to continuing business relationships

with some of the people we met at Pet Fair Asia

and hope to be back next year.

9 10

ACCESS TO KEY MARKETS Understand and reach fast growing markets in China and Asia-Pacific. Database quality and network density with no equivalent in China. 80% overseas professionals from East Asia and ASEAN countries. Consolidate business leads and cooperation with 91.25% visitors returning in 2018.

MEET DECISION MAKERS 28,360 professional visitors (85.23%) with purchasing needs, from distributors and

wholesalers to internet platforms and targeted retailers.

71% visitors made purchasing decisions during the event.

High-level conferences attracting CEO, heads of purchasing and R&D.

100% Chinese distributors are exhibiting – the best way to find a partner.

DEVELOP YOUR BUSINESS WITH A RELIABLE PLATFORM ... The largest exhibition for pet supplies in Asia-Pacific. Integrated platform: B2B trade and B2C branding opportunities. Over 20 years of expertise in Pet Supplies.

... AT THE HEART OF A FAST GROWING MARKET Chinese market is among the fastest growing markets worldwide. Shanghai is the main gateway to access and understand new trends in China. More than 3 billion US$ market value in 2016. 13% annual growth expected for the period 2014-2019 (Source: Euromonitor International) Less than 5% consumers feed their pet with dedicated food: huge untapped potential.

WHO & WHY? EXHIBITORS AT PET FAIR ASIA

1

4

2

3

PRODUCTS SPECTRUM

BUSINESS NATURETARGET VISITOR GROUPS

0

10

20

30

40

50

Articles fo

r

dogs, cats

Pet Food

Pet Treats

Grooming

Products

Supplements

Articles fo

r small

animals, Te

rraria

Petfood Te

chnology

Veterinary

Products

Boutique artic

les

Aquaria

Others

55%

2016 2017

50%

29%23% 26%

19%14%

7%11%

7%9%

8% 8%6% 7%6% 4%2% 3%2% 3%3%

0 10 20 30 40 50 7060

2016 2017

Pet Specialty Supply Trade

Import/Export Traders

Supermarkets, Grocery Stores

Veterinarians / Pet Clinics

Manufacturers of pet supplies

Grooming Salons

Manufacturers of pet food

62%64%

33%34%

17%19%

11%16%

12%11%

7%9%

6%7%

0

10

201720162015

20

30

40

50

60

14%11%10%

41%44%45% 45%

49%

41%

Chinese Company (Export Only)Focus on China MarketBusiness in China and overseas

9

11 12

THE CHINESE MARKET

China Pet Industry Market Scale

17.1%own one pet

26.4%choose real pet shops

73.6%choose online shops

0

500

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

1000

1500

2000

2500

3000

3500

4000

Market Scale (Billion RMB) Growth Rate

337 510 719 978 1220 1340 1515 1700 1885140

58% 53% 51% 41% 36%25%

10% 13% 12%

221

11%

ASIAN MARKETS

1,500

US＄

mill

ion

1,000

500

0

Vietnam

Philipines

Singapore

Hong Kong

Indonesia

Malays

iaIndia

Thailan

d

Taiw

an

South Korea

China

PET CARE PROSPECTS 2015-2020

2015

-202

0 C

AG

R

Absolute Value Gains 2015+2020 (US＄million)

16

14

12

10

8

6

4

2

0

-2-20 180 380 580 780

India

ChinaThailand

Taiwan

South Korea

JapanSingapore

Japan

Korea

TaiwanThailand

China

Cat Food Dog Food Pet Products

WHICH CATEGORIES DOMINATE?

49,900,000 dogs

37,560,000 cats

13 14

Visitors Profile

WHO WILL YOU MEET?

Distributors/Wholesalers

Dealers

Traders (Import-Export)

Retailers

Manufactures

Veterinarians

Groomers

Media

33.04%

32.49%

23.59%

27.51%

17.03%

9.16%

8.52%

4.51%

32.27%

15.64%

12.60%

7.49 %

6.61 %

3.70%

3.35%

3.35%

2.64%

1.94%

11.15%

8.32%

3.81%

6.56%

4.61%

5.42%

60.13%

Central China

North China

North East

South West

North West

South China

East China

DOMESTIC VISITORS

Korea

Taiwan

Japan

Thailand

Hong Kong

America

Malaysia

Australia

Singapore

Philippines

INTERNATIONAL VISITORS TOP 11 COUNTRIES

East Asia56.46%

ASEAN26.38%

North America4.39%

Other Areas0.7%

Europe8.25%

South America1.36%

Oceania2.46%

REGIONAL DISTRIBUTION

13

15 16

ON-SITE CONFERENCES

& FEATURED AREAS

INTERNATIONAL PET INDUSTRY SUMMIT8th IPISAugust 21, 2018The 8th International pet Industry Summit (IPIS) will bring

pet industry leaders from Asia and overseas to meet in a

relaxing and business friendly atmosphere, one day before

the opening of the tradeshow Pet Fair Asia.

Built around top level presentations by confirmed

professionals from various industries, the conference

accompanies the profound changes taking place in

China and Asia for the Pet Industry, help suppliers and

buyers to better identify each other’s needs, and make

business happen.

Limited to 200 participants.

Sponsorship opportunities.

Program and list of attendees on Pet Fair Asia website.

+ Petfood Suppliers’ Row

For the fifth year, Pet Fair Asia will assign a dedicated area for the upstream pet food industry chain. In association with the global leading magazine Petfood Industry, this special section will continue to provide development support for companies in the field of pet food additives, processing machinery, packaging technologies and solutions. The pet food suppliers’ row at Pet Fair Asia is the perfect spot to develop your network, meet new clients and understand your competition.

7th PETFOOD FORUM CHINA

Petfood Forum China will return for a 7th edition, focusing on latest Pet food technologies and accompanying the growth of the Pet food Suppliers row at Pet Fair Asia. Speakers from industry leading companies and top-level innovation workshops makes Petfood Forum China the best place to understand the future of pet food.Program and list of attendees on Pet Fair Asia website.

4rd ANNUAL MEETING FOR PET HOSPITAL MANAGEMENTWith more than 200 attendees, the second annual meeting for Pet Hospital Management was a success beyond expectations, pointing out the magnitude of the impending growth for the veterinary industry in China. In 2018, the conference will get in depth into 2 subjects of major importance: Hospital Design & Floor Plan, and Staff Motivation & Empowerment.

+ Veterinary Area

Introduced in 2014, the veterinary section attracts a very specific category of professionals, looking for pet hospital and surgical equipment, pet drugs, bio-products,health care solutions, diet pet food, etc. The great feedback from existing veterinary exhibitors, as well as the huge success of our associated veterinary conferences, leads Pet Fair Asia to triple the Veterinary Area surface in 2018.

17 18

INNOVACTIONInnovAction is a new-product promotion program enhancing the visibility of innovative products among trade visitors and consumers. This program boosts product exposure before, during and after the show. It is only available for Pet Fair Asia exhibitors, and bring the following benefits and more:

Products shown to 45000+ pre-registered visitorsExposure on Pet Fair Asia social media

Products presented on-site in a central locationVideo commercial on giant screen

Dedicated newsletterYour press release on Pet Fair Asia homepage

VISITORREGISTRATION

SYSTEM SOCIALNETWORKS

ON-SITELAUNCH

AREAVIDEO

COMMERCIAL

In 2018, Pet Fair Asia will be co-located with Aquarama, the world most important exhibition for aquarium and terrarium supplies, ornamental fish and reptiles, garden and pond products.

Aquarama will bring additional audience to Pet Fair Asia, in particular professionals from South-East Asia, the Middle East and South America looking to develop sales networks and both pet and aquatic sectors.

Aquatic professionals on their end will benefit from the booming pet market in China and the huge crowd at Pet Fair Asia to develop their business in a promising market for international brands.

Aquarama 2018 will come with numerous fish competition, aquascaping and marine scaping contests, high-level seminars, educational activities and more.

Need more information about Aquarama?

Visit www.aquarama.com.cn

AQUARAMA

Annual Turnover

30 billion Yuans

80 million Fishin Mainland China

19 20

ADVERTISING OPTIONSLogo on show badges, e-newsletter blast, banner on professional visitors pre-registration web portal, on-site advertising and more…

BUSINESS MATCH-MAKINGAssociated with a generous hosted buyer program for leading purchasing companies and new global clients, our online/on-site business match-making system provides the ultimate way to meet your business target.

RETURNON INVESTMENTWe offer customized plan to reach high booth traffic and quality visitors during Pet Fair Asia.

LEAD MARKETINGWe invite your contacts on your behalf and offer them numerous privileges to attend the show. It saves you marketing efforts and makes your clients feel empowered.

CUSTOMIZED ELECTRONIC INVITATIONWe create for you a free customized electronic invitation showing your company name, booth number and logo to facilitate the invitation of your clients to the show.

SOCIAL MEDIAYour company believe in content marketing and social media networking? So we do! Pet Fair Asia will share your news and talk about you on our opinion leading social platforms (Linkedin, Wechat, Facebook, Twitter, etc.)

Pet Fair Asia’s exhibitor marketing tools won UFI Awards, from the Global Association of the Exhibition Industry. You can measure the efficiency of our tools anytime during the promotion campaign, thanks to a personal code helping you to track back clients and new leads data.

STAND OUT FROM THE CROWD

When booking exhibition space at Pet Fair Asia, we strongly

advise you to use the marketing tools we provide Ask your sales

representative for details and use these tools to make a difference

with your competitors.

SHOW TIMESInternational Pet Industry SummitTuesday 21 August 9am-6pm Trade DaysWednesday 22 August 9am-6pmThursday 23 August 9am-6pmFriday 24 August 9am-6pm

Public DaysSaturday 25 August 9am-6pmSunday 26 August 9am-3pm

PARTICIPATIONOPTIONSRaw spacePREMIUM AREA RMB 1,800 / m2

BRAND PROMOTION AREA RMB 1,550 / m2

STANDARD & CMO AREA RMB 1,350 / m2

Shell SchemePREMIUM AREA RMB 1,600 / m2

BRAND PROMOTION AREA RMB 1,400 / m2

STANDARD & CMO AREA RMB 1,200 / m2

The shell scheme stand includes partition walls, fascia board, lighting, carpet and basic furniture.

Booth OptionsCORNER FEE RMB 2,500 / corner

CMO AREA ADVERTISING FEE RMB 10,000 minimum order