CONNECTING OUR INNER WHEEL FUTURE

6° INNER WHEEL EUROPEAN MEETING

GRAZ, 31 AUGUST – 2 SEPTEMBER 2012

CONNECTINGOUR INNER WHEEL FUTURE

By Luisa VinciguerraPast President National Council

Inner Wheel Italy

LUISA VINCIGUERRA - CONNECTING OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST\2 SEPTEMBER 2012

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WHERE IS COMMUNICATION GOING?

Where is Communication Going?

Our understanding of communication is changing rapidly

LUISA VINCIGUERRA - CONNECTING OUR IW FUTURE - 6°

EUM - GRAZ, 31 AUGUST\2 SEPTEMBER 2012

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WHAT DO WE NEED TO KNOW?

What Do We Need to Know?

Successful communication requires new approaches in a connected global Inner Wheel

4 LUISA VINCIGUERRA - CONNECTING OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST\2 SEPTEMBER 2012

Computing is transforming...

Do you know what happens in one minute on the Internet?

…and touching more people


…From smartphones to tablets, netbooks and notebooks

•Over 100 new LinkedIn accounts are set up every minute •20 million photos are viewed on Flickr every minute •100,000 new tweets are published on Twitter every minute •Facebook receives 6 million views every minute •30 hours of video content are uploaded to YouTube every minute •Google deals with over 2 million search queries every minute….


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COMMUNICATION CHANGES

IN AN INNER WHEEL THAT CHANGES

Connecting the Future

7LUISA VINCIGUERRA -

CONNECTING OUR IW FUTURE - 6° EUM - GRAZ, 31 AUGUST\2

SEPTEMBER 2012

EVERYTIME – EVERYWHERE

To write

To think

To act

WITH THE MOBILE

NETWORK, WILL CHANGE

THE WAY WE COMMUNICAT

E

IN OUR ASSOCIATION


TO CONNECT US WITH THE FUTURE

BRANDINGCOMMUNICATIO

N PLAN

GOING GLOBALCLOUD

COMPUTING

THE FOCUS

ON


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FOCUS ON «BRANDING»CORPORATE IDENTITY


FOCUS ON «BRANDING»

The IIW will take care (through the Head of Communication and her IW collaborators & specialized Agencies) to provide further update the Official IIW Brand (this work has already begun last year, and I’ve collaborated in this area with Catherine Refabert). The entire first section of the seminar “PROMOTING INNER WHEEL” and titled CORPORATE IDENTITY well examines this topic.

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IT BECOMES ESSENTIAL

An Effective Communication facilitates

action, developing trust, cooperation and good

reputation. It becomes essential to do

“BRANDING PROMOTION”: develop recognition and image, define its placement in

the Associations; a brand that, ruling creativity and technology, is able to be a

value for the IW towards the members and towards

the general public.

TO DO «BRANDING PROMOTION»

AS A VALUE


I would just like mention - and I refer you to the relevant and first section of the seminar quoted, if interested - the various components of the BRAND, without, however, get again into specifics.


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FOCUS ON «COMMUNICATION

PLAN» HEAD OF COMMUNICATION

CATHERINE REFABERT, IPP IIW

FROM PUBLISHING TO INTEGRATED COMMUNICATION

THE ROLE OF TRADITIONAL EDITOR,

IS NOT ENOUGH TO PRACTISE AN

EFFICIENT COMMUNICATION

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IN THE CONSTITUTION

Chapter of PUBLISHING must

be completely rethought and

rewritten - and take the name of

INTEGRATED COMMUNICATION,

even within the CONSTITUTION.

For the XVI Convention in Copenhagen, we must begin to predict the evolution, leading to the vote on specific proposals aimed at creating NEW ROLES and to provide even financially this area.

INSIDE THE INTEGRATED COMMUNICATION

CREATING NEW ROLES


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COMMUNICATION COMMITTEE

The Committee, consisting of IW

members experienced in

the various fields, will work in

accordance with the IIW IPP,

which is the Head of

Communication.


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COMMUNICATION COMMITTEE: WHY?

DIVERSIFIED COMPETENCES

DIFFERENT LANGUAGES

MORE WORK


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HEAD COMMUNICATION

WEB EDITOR (AREA WEB)

CORRISPONDENTS

FROMGEOGRAPHICAL

AREAS

TRAINING COLLABORAT

OR

EDITOR

SOCIAL NETWORK

COLLABORATOR


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A NEW FIGURE

WEB EDITOR & VIRTUAL COMMUNITY MANAGER.


THE SOUL OF THE VIRTUAL COMMUNITY

Plans the CONTENT of the information, services, and their publication.

Ensures the continual UPDATING of digital content publishing.

Has a thorough KNOWLEDGE on software of digital content production, social network, a wide humanist culture, a good knowledge of the principles and techniques of communication;

Knows the specific LEGISLATION on privacy and data processing, the law on copyright, etc.;

Coordinates and performs the role of FACILITATOR in the case of virtual communities, can also avail of some moderators, sets activities, suggests the topics to be addressed, etc…


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FOCUS ON «THE WEB COMMUNICATION»

GOING GLOBAL


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IIW WEBSITE

SOCIAL NETWORK

S

eTRAINING

eRESOURCES

GOING GLOBAL


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IIW WEBSITE IN PROGRESS AND INTERACTION WITH THE DATABASE


TO INFORM, DESCRIBE, DOCUMENT, TRAIN, ARCHIVE

The IIW official web-site, is and will be, increasingly, the large container, where to draw on with regard to knowledge of IIW. All of us are familiar with them, activated in August 2011 by Catherine Refabert, updated in the graphics and structure after the last Convention; a site that is able to inform, describe, train, archive, make available relevant documents, that can be downloaded. The work of Catherine, to provide ourselves with this site, was very commendable.

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IIWWEBSIT

EABLE TO

DOCUMENT

DESCRIBE

INFORMARCHIVE

TRAIN

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1 AUGUST 2012– IIW OFFICIAL PAGE ON

FBInternational Inner Wheel July 2012 Newsletter: Yesterday 2690 mails have been send to Clubs, Districts, National Governing Bodies and National Representatitves who have registered ad the database.

Please ask your responsables to look at their IW gmail. And if your club isn't registered yet, please encourage them to do it.

It's a great step forward again !!

DATABASE, THE SECOND REVOLUTION

THE FIRST TIME

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THE POTENTIAL OF THE DATABASE: 3 DIRECTIONS

UPWARD: from lower to higher organizational levels.

DOWNWARD: from higher organizational levels , as Headquarters to lower levels, as Clubs, Districts, NGB

CO

MM

UN

ICA

TIO

N

FL

OW

S

CO

MM

UN

ICA

TIO

N

FL

OW

S

1 DOWN

2 UP

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LATERAL orHORIZONTAL across the IW

among Members or Bodies on the same level.

3 HORIZONTAL

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E-RESOURCES & E-LIBRARY


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In this context, the official website of IIW, will become a collector of books and materials in digital form (viewable and downloadable), useful to inform, describe, document, train. It will build, in this sense, a real e-Library.

TRADITIONPROGRESS


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The digital resources

will be stored.

There are two

possibilities:

By

TYPE,

or by

CATEGORY.

BY MEDIA TIPE:

eBooksBrochures and Promotional

ItemsMagazines

AwardsKits

Training Materials (leaflets, PPT presentations, etc.)

Videos and Multimedia


KITS (in example)

Information Kit Potential members (needed, especially after the approval of the Proposal no. 17)

New members Information KitKit Press FolderPublic Relations Kit (Everything

necessary to publicize Club's, District’s, National Body’s good works).



SEPTEMBER 2012

The digital resources

will be stored.

There are two

possibilities:

By

TYPE,

or by

CATEGORY.

BY CATEGORY:

Presidential Area: Messages ,Theme of the year IIW President

Board Minutes

Official Documents

Avenues of Service and Cultural Project

Status of Associations (Expansion & Retention - Membership

Development)

History

Leadership

Training

Public Relations


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E-TRAINING & E-LEARNING E-TUTORING

WEBINARS


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On this subject, I refer again to the PPT “Promoting Inner Wheel” (3rd Section). specifically developed for the Convention.

E-T

RA

ININ

G &

E-L

EA

RN

ING


On the IIW website we could organize a LIFELONG E-LEARNING AREA, through the study and preparation of a variety of materials in promoting knowledge about Inner Wheel.

MEDIATRAININGONLINE is a method adopted and used by various International Associations to inform & educate their members.


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Content can be designed in different formats: HTML pages, PPT, eBooks, audio, video contributions, test, ... In any case, we think of content made in media mode.

MEDIATRAININGONLINE

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Materials must be constructed in such a way as to provide three important features

of ONLINE TRAINING,

destined to a very large IW population

GENERAL

MODULAR

COMPLETENESS

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E-TUTORINGWe can provide also actions of

TUTORING (with a Team of Tutors) to support the training of members,

through available tools (chat, forums, email, etc ...).


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WEBINARS

Another tool already activated in some Associations, including the Rotary , is that of WEBINAR .Short for Web-based seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web.


SOCIAL NETWORKS


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IIW OFFICIAL PAGES ON FB, TWITTER, LINKEDIN

It’s already spent more than a year, since the IIW has launched the official page on FB, Linkedin and Twitter. At the time, we observe a remarkable development of FB, much less that of Linkedin and Twitter. The official FB page data are monitored. They are good, could be better. There is a certain "awe" to use it more.


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INNER WHEEL MEMBERS ON FB

Much more significant, however,

the daily exchange of personal profiles. Generally good - but

variable from case to case - even that of groups or pages

open in the name of a Club, a District, a

National Body.


LIFE INNER WHEEL ON FB… and other

Aside from the friendly atmosphere "and ... fun", in which, attending each other, flowers and landscapes are posted, famous quotations, world news, travel and family events, greetings for birthdays ... you have to acknowledge that FB has become - however - a great communication vehicle "for" and "of" life Inner Wheel: Events, Projects, Services, Meetings Club, District, National, International are shared.


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GLOBAL CULTUREFB allows us to enter in

the cultures of all countries, and have a very

aggregating effect. As - and I have personally

verified through my profile - a great success receive

the emotional - motivational messages or quotes, connected to the

values Inner Wheel, reflecting a strong sense

of belonging and also, if I may, a feminine

sensibility.

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EMOTIONAL - MOTIVATIONAL MESSAGE & QUOTE

“Do all the good you can,By all the means you can,In all the ways you can,In all the places you can,At all the times you can,To all the people you can,As long as ever you can.” (Debbie Macomber).

74 like, 15 comments, 22 share


AND CLUBS, TO ENTER THE WORLD OF SOCIAL NETWORKS; EXPLAIN THE MODES

AND BENEFITS.

SENSITIZE MEMBERS



SEPTEMBER 2012

THE SOCIAL NETWORKS BREAK DOWN WALLS AND BARRIERS IN THE WORLD

THROUGH SOCIAL NETWOR

KS

WE FIND

WE ENGAG

E

WE FOLLO

W

WE LISTE

N

WE LEARN

MEMBERS


Each member will find its way to relate, its strategy

Developing your strategyWhat outcomes do you want to achieve

from your online presences?Which audiences are you trying to

reach?How will you reach them (which

platforms)?What information will you share?How often will you share it?Who is responsible for updates

(groups, pages)? Who are your admins?


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FACEBOOK

LINKEDIN

AND

TWITTER

ARE THE PRIMARY

TOOLS USED BY COMPANIES

AND ORGANIZATION

S


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Don’t overlook, however FLICKR,

SLIDESHARE, and

YOUTUBE, where there

are contribution

s of Inner Wheel

members).

….STILL

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Although the website is

primarily a slide hosting

service, it also

supports documents,

PDFs, videos and

webinars. SlideShare

also provides users the ability to

rate, comment on,

and share the uploaded

content.

I would like to point your attention to SlideShare

SlideShare is a Web 2.0 based slide hosting service. Users can upload files privately or publicly in the following file formats: PowerPoint, PDF, Keynote or OpenOffice presentations. Slide decks can then be viewed on the site itself, on hand held devices or embedded on other sites. Launched on October 4, 2006, the website is considered to be similar to YouTube, but for slideshows.

The website gets an estimated 58 million unique visitors a month and has about 16 million registered users.


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FOCUS ON «CLOUD COMPUTING»

THE FUTURE


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THE CLOUD

Cloud Computing is a technology that uses the internet and central remote servers to maintain data and applications. Cloud computing allows consumers and businesses to use applications without installation and access their personal files at any computer with internet access. This technology allows for much more efficient computing by centralizing data storage, processing and bandwidth.


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Cloud Computin

g is simply to

outsource (online)

applications and

activities, rather

than inside of

our house. The

advantages are

many.


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IT’S VIRTUAL

SECURE

FLEXIBLEOPEN OR CLOSED

AFFORDABLE

NO MATTER WHICH

PROVIDER YOU CHOOSE, YOU'LL

FIND THAT ALMOST EVERY

CLOUD HAS THESE CORE

CHARACTERISTICS:


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THE END

SMILING TOGETHER

CONNECTING OUR INNER WHEEL FUTURE

Education

Transcript of CONNECTING OUR INNER WHEEL FUTURE