Key Performance Indicator Report Q3 2012-13

Connectivity

Catalogue coverage

Enquiries

Visitors and Outreach

Reading Room visits

Media Profile

Use of website

Use of Collections

Organisational Effectiveness

Staff absence

Fundraising

Content

Items added

Preservation environment

Digital objects created

Connecting

Knowledge

Key Green: achieved Amber: partly achieved Red: not achieved Grey: in development/Not

applicable

Key Performance Indicator Report Q3 2012-13

2

Additions to Collections (NB figures exclude Manuscripts) Oct - Dec 2012 Targets Actual Traffic light at:

Total accessions

None 57,617 N/A

Analysis There is a 0.8% decrease in the number of additions to the collection from the equivalent period last year.

Action Plan Revised KPIs have been devised and suggested.

Graeme Forbes 2 March 2013

Key Performance Indicator Report Q3 2012-13

3

Supplement: Additions to Scottish Collections Oct - Dec 2012 Targets Actual Traffic light at:

Total accessions In development 2,560 N/A

Analysis

Action Plan Revised KPIs have been devised and suggested.

Graeme Forbes 2 March 2013

Key Performance Indicator Report Q3 2012-13

4

Preservation environment: environmental conditions of storage environment

Oct - Dec 2012 Targets Actual Traffic light at:

GB 95% 99.98% Green

CB 95% 99.88% Green

Analysis There were no issues with the overall environmental conformance at George IV Bridge and Causewayside during this reporting period.

Action Plan Collections Care staff will continue to monitor the outputs from the Building Management System. This KPI is under review.

Robin Smith 1 March 2013

Key Performance Indicator Report Q3 2012-13

5

Digital objects created through digitisation programme: Apr - Dec 2012 Target Actual Traffic light at:

Objects created 500,000 589,637 Green

Analysis Most of the objects come via mass digitisation projects where good progress continues to be made in reducing the time between the supplier creating files and NLS ingesting the files. Please note that because no mass digitisation is expected to start until Q2/3 next FY the target for this KPI will need to be reduced down.

Action Plan

Robin Smith 1 March 2013

Key Performance Indicator Report Q3 2012-13

6

Staff Absence: Average days per employee Oct – Dec 2012 Target Actual Traffic light at:

Overall 1.75 2.15 Red

Analysis:

Action Plan

Mo Dockrell

Key Performance Indicator Report Q3 2012-13

7

Staff Absence – breakdown into Short and Long Term Absence Oct – Dec 2012

Analysis

Action Plan

Mo Dockrell

Key Performance Indicator Report Q3 2012-13

8

Fundraising Apr - Dec 2012 Target

(cumulative) Actual Traffic light:

Payments received £300,000 £209,437 Red

Analysis It has been difficult to achieve the target due to a number of factors:

Previous Head of Development only in post for first 3 months of the year, followed by a period of three months with no-one in post

New Head of Development requiring time to come up to speed with the Library

A focus on development of suitable projects and internal procedures, as a result of coming off-campaign

Action Plan A number of asks are now ‘out there’ and being followed up. In addition, there are two legacies, one of around $100,000 and the other around £110,000, which should come to the Library in the next few weeks.

Alex Miller 28 February 2013

Key Performance Indicator Report Q3 2012-13

9

Media Profile (Advertising Value Equivalent, £thousands) Oct - Dec 2012 Target Actual Traffic light at:

AVE £412,500 £885,248 Green

Analysis: This was the highest quarterly AVE figure achieved by NLS since reporting began in 2004 (the total for the whole of 2004-05 was £709,902). The main highlights were extensive coverage of both the launch of the map exhibition and of the display celebrating 75 years of the Dandy. The map exhibition was covered by the Times, Daily Telegraph, BBC Scotland (TV and radio), Scotsman, Herald, Press and Journal and Edinburgh Evening News. The Dandy display was again in the Times, Daily Telegraph, Express, BBC and STV. Other significant coverage in this quarter included:

The project with Glasgow University to digitise all of Robert Burns’ work

The dementia information event held at NLS

The Saltire book awards held at NLS

Action Plan

Alex Miller 6 February 2013

Key Performance Indicator Report Q3 2012-13

10

Visitors and Outreach – George IV Bridge Footfall Oct - Dec 2012 Target Actual Traffic light at:

Footfall 57,375 60,963 Green

Analysis: Footfall was up just under 6% on the quarterly target and follows the exhibition pattern of a drop in numbers as part of this period includes exhibition downtime, The footfall is higher than Q3 2011 but broadly in line with Q3 2010. It is interesting to note that reader visits increased in Q3 over Q2, suggesting there is no obvious correlation between footfall and reader visits.

Action Plan Continue to monitor footfall against exhibition and reading room figures for the same quarter.

John Coll 26 February 2013

Key Performance Indicator Report Q3 2012-13

11

Visitors and Outreach – Exhibition Visitors Oct - Dec 2012 Target Actual Traffic light at:

Exhibition attendees 15,000 15,461 Green

Analysis: The figures for Q3 are just above target. They show the usual seasonal ‘dip’ when compared with the high total of the previous quarter and which can also be seen in the previous two years’ figures. , The Q3 figure also includes the period of ‘down time’ between the summer and winter exhibitions (around 4 -5 weeks in total).

Action Plan Access & Outreach have engaged an external market research company (Scotinform) to carry out audience research of our current exhibition in March 2013 to inform future planning.

John Coll 26 February 2013

Key Performance Indicator Report Q3 2012-13

12

Visitors and Outreach – Events attendance Oct - Dec 2012 Target Actual Traffic light at:

Event attendees 600 1,417 Green

Analysis: Event attendances for the quarter have more than doubled the target figure. This can partly be explained by a conservative target figure (due to uncertainty over filling the Events Officer post, which was vacant at the beginning of 2012-13). However, it is also testament to a highly organised events programme for the Oct-Dec period, which contained 17 events, almost all of which were well attended.

Action Plan Continue to develop a wide-ranging series of events as part of our quarterly programme.

John Coll 26 February 2013

Key Performance Indicator Report Q3 2012-13

13

Website Usage (web sessions, Thousands) Oct - Dec 2012 Target Actual Traffic light:

Web Sessions 425,000 620,636 Green

Analysis: Activity in two particular web areas put us well above the target for this quarter. Visits to the main website, nls.uk, were up by around 16,000 sessions from Q2, while sessions on digital.nls.uk increased by 26,000. On nls.uk, the pages attracting most activity remained much the same as for Q2 and for Q3 last year. Pages about catalogues, opening hours, digital resources, library cards and exhibitions showed noticeable increases in visits. A highlight is the Bartholomew exhibition page, with 1,542 visits in the 15 days after the exhibition opened in December 2012, well above the 432 visits to the Shakespeare exhibition page for the same period in December 2011. Broadsides, Burns, Stevenson and scientists contributed most to the increase in digital.nls.uk sessions. One huge percentage increase was on a Glen music collection page – 660%! (From 53 sessions to 403.) Visits to maps.nls.uk were also up, showing a sharp spike when the new look site was launched on 22 November. New visitors accounted for the following sessions: nls.uk – 40% (up 1% from Q2); ssa.nls.uk – 72% (down 1%); digital.nls.uk – 77% (down 1%); geo.nls.uk – 49% (down 2%); scotbis.com – 52% (down 4%); auth.nls.uk – 59% (up 20%); maps.nls.uk – 53 % (down 2%); blogs.nls.uk – 79% (same as Q2); auchinleck.nls.uk –58% (down 8%).

Action Plan: Improve search engine optimisation to maximize findability and thus drive traffic to relevant NLS pages.

John Coll 26 February 2013

Key Performance Indicator Report Q3 2012-13

14

Reading Room Visits Oct - Dec 2012 Target Actual Traffic light at:

Reader Visits 16,250 16,366 Green

Analysis: Reader visits are in line with our quarterly target of 16,250. The 2012/13 visit show a different pattern to 2011/12 with the latter showing a steady climb from Q2 to Q4 while the 2013/14 figures show a drop in Q2 followed by a rise in Q3. Assuming usage patterns are more consistent for Q4 we would expect a rise over Q3 in reader visits.

Action Plan: Review Q4 Reader Visits to see if they are in line with a predicted rise in usage over Q3.

John Coll 26 February 2013

Key Performance Indicator Report Q3 2012-13

15

Catalogue Coverage Jul - Sep 2012 Target Actual Traffic light at:

% intake processed on time

100% 99.1% Green

Uncatalogued material catalogued

tbc 2,345 -

Analysis: 57,617 items received of which 57,090 catalogued. 2,435 items from uncatalogued collections now described and available on the catalogue.

Action Plan:

Revised KPIs have been devised and suggested.

Graeme Forbes 2 March 2013

Key Performance Indicator Report Q3 2012-13

16

Enquiries Oct - Dec 2012 Target Actual Traffic light at:

Enquiries N/A 6,533 N/A

Analysis: Removal of administrative and directional enquiries has ironed out sharp fluctuations in numbers caused by varying reader occupancy. Figures are fairly constant but show a small rise since Q1 2012/13.

Action Plan: The Enquiry Services Manager will continue to work with staff within Access and Collections and Interpretations to improve consistency and delivery of data to assist in further analysis.

John Coll 26 February 2013

Key Performance Indicator Report Q3 2012-13

17

Use of Collections Oct – Dec

2012

Target (Physical

Collections) Actual Traffic light:

87,500 72,597 Red

Analysis: The lowest Q3 Physical collections use figure contrasts interestingly with the highest Licensed Digital use. Caution must be taken in viewing these figures as the unit of measurement is different across the two types of collection use and thus the reason they are not represented on the same column However, they do provide an indication of a real decline in use of our physical collection and a corresponding growth in our licensed digital content usage.

Action Plan: The Digital Access manager in conjunction with relevant colleagues will utilize our new online reporting tool Ebsconet to generate more detailed statistics on use of our licensed digital content.

John Coll 26 February 2013

Key Performance Indicator Report Q3 2012-13

18

Use of digitised Collections via non-NLS platforms (NB Non-uniform metrics)

Oct - Dec 2012 Target Actual Traffic light:

N/A 316,523 N/A

Analysis: These figures are not easy to interpret. After a sizeable spike in Flickr and Internet Archive use during Q4 of last year and Q1 of this, both have settled down to a lower level, albeit one substantially above that before the spike. This tells us very little about the location of users of this content, or the purposes to which they put it.

Action Plan: For the Q4 report I will collate and summarise any feedback which has been received by SSA and digital collections colleagues who manage this content.

Paul Hambelton 20 February 2013