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![Page 1: Connecting Customers To What Matters… Strategic Integration Projects Using SOA Marcy Larsen – Microsoft Australia Janet Horton – Carpe Diem Consulting.](https://reader035.fdocuments.net/reader035/viewer/2022070400/56649f135503460f94c26ca5/html5/thumbnails/1.jpg)
![Page 2: Connecting Customers To What Matters… Strategic Integration Projects Using SOA Marcy Larsen – Microsoft Australia Janet Horton – Carpe Diem Consulting.](https://reader035.fdocuments.net/reader035/viewer/2022070400/56649f135503460f94c26ca5/html5/thumbnails/2.jpg)
Connecting Customers To What Matters…Strategic Integration Projects Using SOA
Marcy Larsen – Microsoft Australia
Janet Horton – Carpe Diem Consulting
![Page 3: Connecting Customers To What Matters… Strategic Integration Projects Using SOA Marcy Larsen – Microsoft Australia Janet Horton – Carpe Diem Consulting.](https://reader035.fdocuments.net/reader035/viewer/2022070400/56649f135503460f94c26ca5/html5/thumbnails/3.jpg)
About today
What we will not cover• Biztalk Roadmap• Deep Technical insights or architecture
The area of focus• The Basics• Why Biztalk is not a product sell• The Marketplace and Service opportunities• How to engage Microsoft to secure wins
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What Is SOA?
• A style of architecture, not a product– Leverages existing assets in a loosely-coupled manner – Standards are critical for success : WS-*, XML, RSS…– Web services makes service orientation practical and drives broad
industry interoperability
• Microsoft continues our commitment to delivering broad adoption of service orientation and interoperability through our investments in .NET
• Primary benefit centers around business agility
SOA represents an enabler for faster process change, greater business insight and competitive advantage,
and the creation of a connected business.
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SOA ?
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SpearSpear WallWall
SnakeSnake RopeRope
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InfrastructuInfrastructurere
ArchitecturArchitecturee
Agile Agile OrganizatiOrganizati
onon
IntegratioIntegrationn
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Another way to define SOA
5
800
200
40
2.2
Dollars pulled through for every dollar of licence sold
Million: the estimated size of the SOA market for APAC
Million: Australia’s share of that market
The compound annual growth rate of the SOA market
Billion. Estimated APAC market size by 2010
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HIPAA
The reality of the information worker
CRM
HR
eComm
EDI
SWIFT
RosettaNet
AS2Logistics
Customer
Regulatory
Financial
ERP
Supplier
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Value = Benefit - SacrificeValue = Benefit - Sacrifice
So, why don’t businesses change?
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Business drivers are catalysts for change to SOA
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Is it really that easy?
•“The Dark Side of SOA”InformationWeek, September 4, 2006
Quiet Resista
nce
24% say projects fell short of expectations55% say project introduced more complexity
41% say project cost exceeded while failing to generate promised return
Only 7% say results exceeded expectations
Skepticism aboutbenefits
ConfusionAbout
meaning
Fear of Uncertain
ty
Immature
Delays to
prove ROI
Reports offailur
es
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Exposing the organisation through SOA
“The days of a special class of experts controlling one-way flow of information are over. If you are going to be naked, you had better be buff.”
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Neal CrossIndustry Solution Specialist
Microsoft
Selling BizTalk
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The Good, the bad and the revenue
•The Good– Complex integration– System workflow– Industry Standard messaging– An ESB– STP and transformation
•The Bad– Highly transactional systems– Stateless .NET Services
•The $$$– This is a software engineering task - !P+P
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Sales Incentives and MS Support
•1 hour of initial assistance for all BizTalk opportunities
•An XBOX 360 to every person who brings MS a BizTalk opp that closes *
•Please put your contact details and brief description on the evals
•Deals must close before the end of June 15 2009
•MS can engage in number of ways – we are willing and able to engage on ALL BizTalk opps
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SOA and Biztalk
200
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Industry Opportunity
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Why Microsoft Cares
Direct Revenue : Avg Biztalk deal size is $40,000 with the highest in Australia being over $500,000
The Platform Synergy : $1 of BTS pulls through an additional $4 – 7 of other Server products (SQL, VS.NET, MSDN, MOM, Sharepoint, Infopath and Dynamics)
Services Opportunity: $1 in sales generates $5 in Services!
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Lifecycle
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How we are going to market
Q1 Q2 Q3 Q4
0% - 20% 20% - 40% 40 - 60% 60% - CloseMSPP Stage
Timing
Key BusinessMilestones
TechEdProfessional Developers Conference
Execution Focus
LaunchBizTalk V6/SOA Roadshow
Generate Product and Solution Demand
BusinessThemes
Close Pipeline
BizTalk V6 GA
“Tomorrow, Today”“The Road towards Oslo”
“Fast Start”
Product and Solution
Campaigns
1 : Many 1 : Targeted 1 : Few 1 : 1
WW SOAConference
“Close out the Year”
Scope
Upgrade
Supply Chain
SOA Event
SOA Event
Workshop
Workshop
Partner
PartnerZero BizTalk
Payments
Local Gov
...
...
...
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Fill out the formWe will contact you within 30 days
Get involved with the campaign, APO Uni, and the SOA Wave
Talk to us about your capabilities and opportunities – win an XBox
Share your customer list to see if you have one of the 200
Next Steps
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