Connecting businesses to international markets

A new approach, a new beginning, a new way of “connecting business”

If you are reading this brochure I sincerely hope it is because I, or one of my team, have personally met with you and that you are seeking something different in conferencing and exhibitions. If you are new to Tangent Link I hope this will help you understand how we deliver a fresh approach in connecting industry with senior end users and decision makers.

This is our story, 10 years in the making and with a world of possibilities waiting to be secured going forward. We are uniquely placed to assist you in grabbing hold of the many opportunities that are available now in the markets we work in.

Since 2003, Tangent Link has successfully delivered events around the world. In 2008, we embarked on a mission to change the way events were created, sold and delivered. We understood that different cultures required a different

experience, a new way to connect business and make a positive impact. As one client recently observed “Tangent Link own the event” meaning we look at every detail as if we were participating and ask what is the measure of success and how can we provide the services that exceed this?

We know each country is different and we have spent years understanding and learning how they work and what makes them tick. Our promise is to use this knowledge to help you get to where you need to be. To help you understand the market quickly and cost effectively and to be successful in those markets.

I look forward to the opportunity of creating that success story with you.

Phil Guy Managing Director

Foreword

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Welcome

Specialist aerospace & defence conferences & exhibitions

Welcome to Tangent Link, a specialist UK based conference & exhibition organiser with a significant international presence.

We enjoy an enviable reputation for delivering quality, highly researched & topical events that draw key decision makers from the national & regional marketplaces - a prospective customer audience that we select to meet your business objectives.

Our service is simple - we will introduce you to business opportunities that are available now in new, emerging, established and even some ‘closed’ markets around the world.

We have significant experience in successfully introducing our ‘customers to their customers’. This marks us us out as the partner of choice for service provision when looking for business development & marketing opportunities to the international marketplace.

“We will help introduce you to business opportunities that are available now in new, emerging and even some ‘closed’ markets around the globe.”

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Reaching your audience

Tangent Link event

• Aerospace • Defence • Security

- Asia - Middle East - Latin America

Customer’s customer

Local market requirements for aerospace and defence

As we are already established in many new & emerging markets, we are able to identify and tap into local market opportunities which many companies may be unaware of. This in turn allows us to expertly help you establish your business and tap into these local market opportunities too.

TL Business Development team engage with TL customer

Understand your business

Meet your needs

Our speciality - delivering your customers Our dedicated delegations team research and invite expert speakers based purely on market specific needs to attract your customers to our events. In many instances, we will underwrite the cost of your potential clients attendance, in which case, they are invited as VIP‘s and treated as such.

Tangent Link customer

Selling products & services to emerging markets

TL Delegation team engage with customer’s customer

Deliver them to event

Introduce them to you

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Government agencies

United Nations offices

Defence forces

Who we work with

Fast track access to business to business and business to government opportunities.

Our services

Market entryIdentifying potential opportunities and helping you understand the available market quickly and cost effectively

EventsProviding a platform for your company to deliver your products and services to senior end users & decision makers

NetworkingWith senior government officials, key decision makers & procurement officers

Business connection Unique one to one personal introductions

Trade shows business connection

Helping you to meet with your customer at major trade shows

Market intelligenceCountry & regional reports, inventory requirements breakdown and more

Aviation & defence OEMS

Emergency services

Para military organisations

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Tangent Link has spent over a decade building government & military contacts, researching markets, learning through each in-country event, and at the same time, working very closely with our industry clients to understand & meet their strategic growth requirements by matching their products and services to local country and regional needs.

We know from practical experience the intricacies of the countries we operate in. What works in Malaysia may not work in Riyadh, what is expected in London may not be possible in Delhi. That experience shows in everything we do. It allows us to balance what our customers want against what our customers customer is prepared to allow - always a delicate balancing act - and an act, which we are proud to say, we successfully achieve over and over again.

Our credentials

“...working very closely with our industry clients to understand & meet their strategic growth requirements by matching products and services to local country and regional needs.”

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We measure our success by the continuing support of our customers and of course by the return on investment for our customers that attending our specialist events yield.

We take the time to engage with you, understand your business needs and most importantly identify your key strategic & tactical objectives. This enables us to tailor our events from the outset, to meet your needs.

From our perspective, it’s not just a single event - we strive to work with a view to exceeding your expectations and developing a long term, mutually beneficial business partnership.

“...local market expertise and an established network of high level government & military contacts...”

Making a business difference

Our team Our staff are professional, dedicated and flexible. We are always developing our tried and tested methods to explore new avenues in which to forge the connection between your business and your customer. Our strategies and tactics can change up to and even during an event - to ensure opportunities for the right business connections are made.

In country permanent staff Tangent Link have built up a network of trusted individuals in the countries in which we operate. They bring both local market expertise and an established network of high level government & military contacts. They have been trained by us over the years to understand our vision and methods of operation and in return they have trained Tangent Link in developing a deep understanding of the countries in which we operate.

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Military Repair

Search & Rescue

Military Repair

Maintenance & Overhaul

Civil ISR

Aerial Fire Fighting

Airborne Special Mission

Aviation FireSearch & Rescue

Military Repair

Civil ISR

Anti-Submarine Warfare

Airborne Special Mission

Aviation Fire

Rescue & Resilience

Electronic Warfare

Electronic Warfare

Anti-Submarine Warfare

Military Repair

Aerial Fire Fighting

Civil ISR

Civil ISR

Rescue & Resilience

Tangent Link Limited

Dorney House, 46-48a High Street, Burnham, Buckinghamshire, SL1 7JP, United Kingdom

T +44 (0) 1628 660 400 | F +44 (0) 1628 660 622 | E info@tangentlink.com | W www.tangentlink.com