Connected Studio - Audience inspired Innovation - British Science Festival 2014
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Transcript of Connected Studio - Audience inspired Innovation - British Science Festival 2014
BBC Connected StudioAudience inspired innovation
Connected Studio
Connected Studio
“Art challenges the technology, technology inspires the art”
John Lasseter, The Pixar Story, 2007
Connected Studio
We are a partnership within the BBC
Marketing &AudiencesThe voice &
understanding of audiences
Research & DevelopmentThe access to &
understanding of the technology of the future
Connected Studio
Connected Studio
BBC Connected Studio
The Connected Studio enables creative & technical partnerships that inspire new, audience-validated, online experiences from the BBC.
We focus our approach to innovation through the lens of the audience above all else
The BBC exists to serve the public
BBC Trust
Audiences are at the heart of
everything we do
BBC Mission & Values
Connected Studio
ConnectedStudio
We enable fruitful partnerships using an audience-inspired creative process
Our Audience
BBC divisions Digital Industry
More successfully partnered up those who understand emerging technology with those who have the creative vision. We’ve united focus using Audience-inspired stimulus and feedback to challenge assumptions.
We’ve collaborated with 2101 people – BBC staff and independents. Focused their challenges on briefs grounded in Audience needs.
We’ve worked alongside 85 indies. Turned Audience insight and understanding into a language that externals speak fluently like we do.
Marketing & Audiences
Future MediaR&D
Figures as of July 2014
Connected Studio
• 1 new Connected Studio model of working • 5 new R&D technologies • 22 audience-inspired creative briefs• 89 audience-inspired workshops and events• 464 creative pitches• 224 proofs of concept• 40 pilots• 9 pilots heading towards live• 5 pilots live• 1 audience-facing and interactive platform for pilot feedback• So far
Inspire the creation & development of new online experiences powered by audience insight
Figures as of July 2014
Connected Studio
The Connected Studio innovation model
We make the uncomfortable, comfortable= hone in on Audiences to forge focus
Connected Studio
Apply Audience insight to enable creative and technical partnerships
Imagine &
Explode
Construct &
Play
Preview &
Springboard
Listen &
Inspire
Audience
Understanding the audience or the technology need. Grasping the
challenge and designing audience-focused processes to inspire ideas
= A brief grounded in audience needs
Implementing the rapid idea generation process and hothousing it e.g. concept, audience-test and
pitch = Concepts inspired and shaped
by audience feedback
Piloting and trialling with audiences. Graduating worthy
prototypes to production or iterating and moving on = Pilots exposed to real
audiences and judged on real world merit
Turning the ideas into prototypes by quickly building them e.g. make,
audience-test & pitch ‘proof of concept’ =
Prototypes developed and shaped through audience
feedback
Key: M&A supported R&D supported
Connected Studio
New technology with unrealised
creative potential
Editorial or Strategic challenge in
the online space
Creative application of technology, inspired by
our audience
New and valuable audience experiences, enabled by technology
Connected Studio
Facilitate a more creative and bold creative economy
Key: M&A supported R&D supported
Connected Studio
Our approach
CS as a partner in crime
Creativity and change inspired by real people
New audience-validated online
experiences
Audience-inspired ways of working that are
exposing
Harnessing new technology
Connected Studio
Audience inspired innovation – an active model
May 2014CS & NHU
worked together to define the challenge
June 2014Creative
Briefing to invite
participants
July 2014 Development Studio
generating 8
prototypes
August 2014
Shortlisting to work with NHU to develop
pilot
Winter 2014
Pilot build in
partnership with NHU
Connected Studio
Audience-inspired innovation
Be a partner in crime
@BBC_Connected
bbc.co.uk/connectedstudio
Connected Studio
Thank you!