Connected Spring 2015

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SEE WHO TAKES HOME THE GOLD COME AND FIND OUT WHO WINS BEST OF SHOW AT THE VMA SHOWCASE AWARDS HELD DURING SAN FRANCISCO DESIGN WEEK ON JUNE 10 05 Feature: Our Changing Workforce A graying industry needs young blood 08 Feature: Going Wide to Meet the Market CMC prospers by adding wide format production 10 Expert Column: Strategic Selling “I Don’t Have Time to Sell” 12 Expert Column: Business Outlook Planning Your Escape... How To Prepare and Implement an Exit Strategy 13 Expert Column: Human Resources Devil’s in the Details THE CONTENTS VISUAL MEDIA ALLIANCE SPRING 2015 02 VMA Events 04 Find-An-Employee 06 Member News 14 New Members JUNE 4 –12

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A quarterly newsletter that reaches VMA members delivering latest program offering by VMA, industry news, and hot topics.

Transcript of Connected Spring 2015

Page 1: Connected Spring 2015

ACCESS PASS & DESIGN • API-MARKETING • ASLAN GRAPHICS • BACCHUS PRESS • BARLOW PRINTING

BEST LABEL CO. • BUG PRESS • COLLOTYPE LABELS NAPA VALLEY • COLLOTYPE LABELS SONOMA • CORNERSTONE RE-

SEARCH • CREATIVE LABELS • DECAROLIS DESIGN & MARKETING DUMONT PRINTING & MAILING • FISCHER GROUP

IMAGINE THAT DESIGN STUDIO • INKWORKS PRESS • MICHAEL OSBORNE DESIGN, INC. • MINUTEMAN PRESS OF

BERKELEY • OFFICE OF STATE PUBLISHING • PACIFIC STANDARD PRINT • PRINT, INKORPORATED • PROFESSIONAL

PRINT & MAIL QUADCO PRINTING • RG CREATIONS, INC. • SCODIX INC. • SOLSTICE PRESS • SWITCHBLADE

CREATIVE SUTIOS • VALPRINT • WATERMARK PRESS • ZOOKA CREATIVE ACCESS PASS & DESIGN API-MARKETING

ASLAN GRAPHICS • BACCHUS PRESS • BARLOW PRINTING • BEST LABEL CO. • BUG PRESS • COLLOTYPE

LABELS NAPA VALLEY • COLLOTYPE LABELS SONOMA • CORNERSTONE RESEARCH • CREATIVE LABELS

DECAROLIS DESIGN & MARKETING • DUMONT PRINTING & MAILING • FISCHER GROUP

ASLAN GRAPHICS • BACCHUS PRESS • BARLOW PRINTING • BEST LABEL CO. • BUG PRESS • COLLOTYPE LABELS NAPA

VALLEY • COLLOTYPE LABELS SONOMA CORNERSTONE RESEARCH • CREATIVE LABELS • DECAROLIS DESIGN &

MARKETING • DUMONT PRINTING & MAILING • FISCHER GROUP • IMAGINE THAT DESIGN STUDIO • INKWORKS PRESS • MI-

CHAEL OSBORNE DESIGN, INC. • MINUTEMAN PRESS OF BERKELEY • OFFICE OF STATE PUBLISHING • PACIFIC STAN-

DARD PRINT • PRINT, INKORPORATED • PROFESSIONAL PRINT & MAIL • QUADCO PRINTING • RG CREATIONS, INC. • SCO-

DIX INC. • SOLSTICE PRESS • SWITCHBLADE CREATIVE SUTIOS • VALPRINT • WATERMARK PRESS • ZOOKA CREATIVE

ACCESS PASS & DESIGN • API-MARKETING • ASLAN GRAPHICS • BACCHUS PRESS • BARLOW PRINTING

BEST LABEL CO. • BUG PRESS • COLLOTYPE LABELS NAPA VALLEY • COLLOTYPE LABELS SONOMA • CORNERSTONE RE-

SEARCH • CREATIVE LABELS • DECAROLIS DESIGN & MARKETING DUMONT PRINTING & MAILING • FISCHER GROUP

IMAGINE THAT DESIGN STUDIO • INKWORKS PRESS • MICHAEL OSBORNE DESIGN, INC. • MINUTEMAN PRESS OF

BERKELEY • OFFICE OF STATE PUBLISHING • PACIFIC STANDARD PRINT • PRINT, INKORPORATED • PROFESSIONAL

PRINT & MAIL QUADCO PRINTING • RG CREATIONS, INC. • SCODIX INC. • SOLSTICE PRESS • SWITCHBLADE

CREATIVE SUTIOS • VALPRINT • WATERMARK PRESS • ZOOKA CREATIVE ACCESS PASS & DESIGN API-MARKETING

ASLAN GRAPHICS • BACCHUS PRESS • BARLOW PRINTING • BEST LABEL CO. • BUG PRESS • COLLOTYPE

LABELS NAPA VALLEY • COLLOTYPE LABELS SONOMA • CORNERSTONE RESEARCH • CREATIVE LABELS

DECAROLIS DESIGN & MARKETING • DUMONT PRINTING & MAILING • FISCHER GROUP

SEARCH • CREATIVE LABELS • DECAROLIS DESIGN & MARKETING DUMONT PRINTING & MAILING • FISCHER GROUP

IMAGINE THAT DESIGN STUDIO • INKWORKS PRESS • MICHAEL OSBORNE DESIGN, INC. • MINUTEMAN PRESS OF

BERKELEY • OFFICE OF STATE PUBLISHING • PACIFIC STANDARD PRINT • PRINT, INKORPORATED • PROFESSIONAL

PRINT & MAIL QUADCO PRINTING • RG CREATIONS, INC. • SCODIX INC. • SOLSTICE PRESS • SWITCHBLADE

CREATIVE SUTIOS • VALPRINT • WATERMARK PRESS • ZOOKA CREATIVE ACCESS PASS & DESIGN API-MARKETING

ASLAN GRAPHICS • BACCHUS PRESS • BARLOW PRINTING • BEST LABEL CO. • BUG PRESS • COLLOTYPE

ASLAN GRAPHICS • BACCHUS PRESS • BARLOW PRINTING • BEST LABEL CO. • BUG PRESS • COLLOTYPE LABELS NAPA

VALLEY • COLLOTYPE LABELS SONOMA CORNERSTONE RESEARCH • CREATIVE LABELS • DECAROLIS DESIGN &

MARKETING • DUMONT PRINTING & MAILING • FISCHER GROUP • IMAGINE THAT DESIGN STUDIO • INKWORKS PRESS • MI-

CHAEL OSBORNE DESIGN, INC. • MINUTEMAN PRESS OF BERKELEY • OFFICE OF STATE PUBLISHING • PACIFIC STAN-

DARD PRINT • PRINT, INKORPORATED • PROFESSIONAL PRINT & MAIL • QUADCO PRINTING • RG CREATIONS, INC. • SCO-

DIX INC. • SOLSTICE PRESS • SWITCHBLADE CREATIVE SUTIOS • VALPRINT • WATERMARK PRESS • ZOOKA CREATIVE

VALLEY • COLLOTYPE LABELS SONOMA CORNERSTONE RESEARCH • CREATIVE LABELS • DECAROLIS DESIGN &

MARKETING • DUMONT PRINTING & MAILING • FISCHER GROUP • IMAGINE THAT DESIGN STUDIO • INKWORKS PRESS • MI-SEE WHO TAKESHOME THE GOLDCOME AND FIND OUT WHO WINS BEST OF SHOW AT THE VMA SHOWCASE AWARDS HELD DURING SAN FRANCISCO DESIGN WEEK ON JUNE 10

IMAGINE THAT DESIGN STUDIO • INKWORKS PRESS • MICHAEL OSBORNE DESIGN, INC. • MINUTEMAN PRESS OF

BERKELEY • OFFICE OF STATE PUBLISHING PACIFIC STANDARD PRINT • PRINT, INKORPORATED • PROFESSIONAL

PRINT & MAIL • QUADCO PRINTING • RG CREATIONS, INC. • SCODIX INC. • SOLSTICE PRESS • SWITCHBLADE

CREATIVE STUDIOS • VALPRINT • WATERMARK PRESS • ZOOKA CREATIVE • ACCESS PASS & DESIGN

API-MARKETING • ASLAN GRAPHICS • BACCHUS PRESS • BARLOW PRINTING • BEST LABEL CO. • BUG PRESS

COLLOTYPE LABELS NAPA VALLEY • COLLOTYPE LABELS SONOMA • CORNERSTONE RESEARCH

CREATIVE LABELS • DECAROLIS DESIGN & MARKETING • DUMONT PRINTING & MAILING • FISCHER GROUP

IMAGINE THAT DESIGN STUDIO • INKWORKS PRESS • MICHAEL OSBORNE DESIGN, INC. • MINUTEMAN

PRESS OF BERKELEY • OFFICE OF STATE PUBLISHING • PACIFIC STANDARD PRINT • PRINT, INKORPORATED

PROFESSIONAL PRINT & MAIL • QUADCO PRINTING • RG CREATIONS, INC. • SCODIX INC. • SOLSTICE PRESS • SWITCHBLADE

CREATIVE SUTIOS • VALPRINT • WATERMARK PRESS • ZOOKA CREATIVE ACCESS PASS & DESIGN • API-MARKETING

IMAGINE THAT DESIGN STUDIO • INKWORKS PRESS • MICHAEL OSBORNE DESIGN, INC. • MINUTEMAN PRESS OF

BERKELEY • OFFICE OF STATE PUBLISHING PACIFIC STANDARD PRINT • PRINT, INKORPORATED • PROFESSIONAL

PRINT & MAIL • QUADCO PRINTING • RG CREATIONS, INC. • SCODIX INC. • SOLSTICE PRESS • SWITCHBLADE

CREATIVE STUDIOS • VALPRINT • WATERMARK PRESS • ZOOKA CREATIVE • ACCESS PASS & DESIGN

API-MARKETING • ASLAN GRAPHICS • BACCHUS PRESS • BARLOW PRINTING • BEST LABEL CO. • BUG PRESS

COLLOTYPE LABELS NAPA VALLEY • COLLOTYPE LABELS SONOMA • CORNERSTONE RESEARCH

CREATIVE LABELS • DECAROLIS DESIGN & MARKETING • DUMONT PRINTING & MAILING • FISCHER GROUP

IMAGINE THAT DESIGN STUDIO • INKWORKS PRESS • MICHAEL OSBORNE DESIGN, INC. • MINUTEMAN

PRESS OF BERKELEY • OFFICE OF STATE PUBLISHING • PACIFIC STANDARD PRINT • PRINT, INKORPORATED

PROFESSIONAL PRINT & MAIL • QUADCO PRINTING • RG CREATIONS, INC. • SCODIX INC. • SOLSTICE PRESS • SWITCHBLADE

PRINT & MAIL QUADCO PRINTING • RG CREATIONS, INC. • SCODIX INC. • SOLSTICE PRESS • SWITCHBLADE

CREATIVE SUTIOS • VALPRINT • WATERMARK PRESS • ZOOKA CREATIVE ACCESS PASS & DESIGN API-MARKETING

ASLAN GRAPHICS • BACCHUS PRESS • BARLOW PRINTING • BEST LABEL CO. • BUG PRESS • COLLOTYPE

LABELS NAPA VALLEY • COLLOTYPE LABELS SONOMA • CORNERSTONE RESEARCH • CREATIVE LABELS

DECAROLIS DESIGN & MARKETING • DUMONT PRINTING & MAILING • FISCHER GROUP

ASLAN GRAPHICS • BACCHUS PRESS • BARLOW PRINTING • BEST LABEL CO. • BUG PRESS • COLLOTYPE LABELS NAPA

VALLEY • COLLOTYPE LABELS SONOMA CORNERSTONE RESEARCH • CREATIVE LABELS • DECAROLIS DESIGN &

PRINT & MAIL QUADCO PRINTING • RG CREATIONS, INC. • SCODIX INC. • SOLSTICE PRESS • SWITCHBLADE

CREATIVE SUTIOS • VALPRINT • WATERMARK PRESS • ZOOKA CREATIVE ACCESS PASS & DESIGN API-MARKETING

ASLAN GRAPHICS • BACCHUS PRESS • BARLOW PRINTING • BEST LABEL CO. • BUG PRESS • COLLOTYPE

LABELS NAPA VALLEY • COLLOTYPE LABELS SONOMA • CORNERSTONE RESEARCH • CREATIVE LABELS

DECAROLIS DESIGN & MARKETING • DUMONT PRINTING & MAILING • FISCHER GROUP

ASLAN GRAPHICS • BACCHUS PRESS • BARLOW PRINTING • BEST LABEL CO. • BUG PRESS • COLLOTYPE LABELS NAPA

VALLEY • COLLOTYPE LABELS SONOMA CORNERSTONE RESEARCH • CREATIVE LABELS • DECAROLIS DESIGN & SEE WHO TAKESVALLEY • COLLOTYPE LABELS SONOMA CORNERSTONE RESEARCH • CREATIVE LABELS • DECAROLIS DESIGN & SEE WHO TAKESVALLEY • COLLOTYPE LABELS SONOMA CORNERSTONE RESEARCH • CREATIVE LABELS • DECAROLIS DESIGN &

IMAGINE THAT DESIGN STUDIO • INKWORKS PRESS • MICHAEL OSBORNE DESIGN, INC. • MINUTEMAN PRESS OF

BERKELEY • OFFICE OF STATE PUBLISHING PACIFIC STANDARD PRINT • PRINT, INKORPORATED • PROFESSIONAL

PRINT & MAIL • QUADCO PRINTING • RG CREATIONS, INC. • SCODIX INC. • SOLSTICE PRESS • SWITCHBLADE

CREATIVE STUDIOS • VALPRINT • WATERMARK PRESS • ZOOKA CREATIVE • ACCESS PASS & DESIGN

API-MARKETING • ASLAN GRAPHICS • BACCHUS PRESS • BARLOW PRINTING • BEST LABEL CO. • BUG PRESS

COLLOTYPE LABELS NAPA VALLEY • COLLOTYPE LABELS SONOMA • CORNERSTONE RESEARCH

CREATIVE LABELS • DECAROLIS DESIGN & MARKETING • DUMONT PRINTING & MAILING • FISCHER GROUP

IMAGINE THAT DESIGN STUDIO • INKWORKS PRESS • MICHAEL OSBORNE DESIGN, INC. • MINUTEMAN

PRESS OF BERKELEY • OFFICE OF STATE PUBLISHING • PACIFIC STANDARD PRINT • PRINT, INKORPORATED

PROFESSIONAL PRINT & MAIL • QUADCO PRINTING • RG CREATIONS, INC. • SCODIX INC. • SOLSTICE PRESS • SWITCHBLADE

CREATIVE SUTIOS • VALPRINT • WATERMARK PRESS • ZOOKA CREATIVE ACCESS PASS & DESIGN • API-MARKETING

IMAGINE THAT DESIGN STUDIO • INKWORKS PRESS • MICHAEL OSBORNE DESIGN, INC. • MINUTEMAN PRESS OF

BERKELEY • OFFICE OF STATE PUBLISHING PACIFIC STANDARD PRINT • PRINT, INKORPORATED • PROFESSIONAL

PRINT & MAIL • QUADCO PRINTING • RG CREATIONS, INC. • SCODIX INC. • SOLSTICE PRESS • SWITCHBLADE

CREATIVE STUDIOS • VALPRINT • WATERMARK PRESS • ZOOKA CREATIVE • ACCESS PASS & DESIGN

API-MARKETING • ASLAN GRAPHICS • BACCHUS PRESS • BARLOW PRINTING • BEST LABEL CO. • BUG PRESS

COLLOTYPE LABELS NAPA VALLEY • COLLOTYPE LABELS SONOMA • CORNERSTONE RESEARCH

CREATIVE LABELS • DECAROLIS DESIGN & MARKETING • DUMONT PRINTING & MAILING • FISCHER GROUP

IMAGINE THAT DESIGN STUDIO • INKWORKS PRESS • MICHAEL OSBORNE DESIGN, INC. • MINUTEMAN

PRESS OF BERKELEY • OFFICE OF STATE PUBLISHING • PACIFIC STANDARD PRINT • PRINT, INKORPORATED

PROFESSIONAL PRINT & MAIL • QUADCO PRINTING • RG CREATIONS, INC. • SCODIX INC. • SOLSTICE PRESS • SWITCHBLADE

05Feature: Our Changing Workforce

A graying industry needs young blood

08Feature: Going Wide to Meet the Market

CMC prospers by adding wide format production

10Expert Column:Strategic Selling

“I Don’t Have Time to Sell”

12Expert Column: Business OutlookPlanning Your Escape...

How To Prepare and Implement an Exit Strategy

13Expert Column:Human Resources

Devil’s in the Details

THE CONTENTS

VISUAL MEDIA ALLIANCE SPRING 2015

02 VMA Events

04 Find-An-Employee

06 Member News

14 New Members

JUNE 4 –12

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WOMEN IN COMMUNICATIONS LUNCHEONThe Leader Within Kimberley Chambers lead an inspirational talk at the City Club of San Francisco on Dec. 4 on how she overcame the odds of having 1% chance of walking unassisted again to swimming competitively in shark-infested waters and surviving hundreds of jellyfi sh stings. Kim was the fi rst woman to participate in a relay swim from the Golden Gate Bridge to the Farallon Islands.

In the spirit of the holidays, attendees donated to Wardrobe for Opportunity and Erin Sarpa, E and I Design discussed her fi rm’s “Giving Back Program” and shared how others can pay it forward.

VMA EVENTS RECAP

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2015 VMA CRABFESTThe annual VMA CrabFest held on Jan. 10 at the Colombo Club in Oakland was a huge success. We served 475 pounds of Dungeness crab and catered to over 168 people who attended. We topped off the evening by dancing the night away with local band, Ticket to Ride. Raffl e prizes were great and we raised over $1,400 for the VMA Education Fund.

Networking session with wine sponsored by Mari Reid, Dakota Press, a woman-owned, minority-owned, green printing and fulfi llment company.

Erin Sarpa, E and I Design Women of XYZ Company attended and engaged in networking.

Taking selfi es with VMA. Back: Anthony Reyna, May Suen, Maria Salita, Crystal Carlson. Front: Barbara Silverman, Jessica Clark, and Hortensia Pulizzano.

Bill Ferrara, Ray Morgan Company and guest, enjoy delectable Dungeness crab at the 2015 VMA CrabFest.

Jeff Jarvis, Spicers Paper celebrates his colleague Ken Hurwitz’s birthday with a cupcake.

Above: INX International indulges in dinner Left: Todd Donahue, See Hear Share Creative, enjoys an alternate meal of chicken.

Julia Springer, Wardrobe for Opportunity, collected clothing, accessories and cash donated to help those with low-incomes locate and secure jobs.

Kimberley Chambers, Adobe, shares how she went from only 1% chance of walking unassisted to how she swam competitively.

Above: INX International indulges in dinner Left: Todd Donahue, See Hear Share Creative, enjoys an alternate meal of chicken.

VMA EVENTS RECAP

BOARD ROSTER:CHAIRMANFrank Parks, The Parks Group

1ST VICE CHAIRMANJohn Crammer, Best Label Company

IMMEDIATE PAST CHAIRMANJack Emerian, ValPrint

BOARD MEMBERS:

STAFF ROSTER:PRESIDENTDan Nelson

DIRECTOR MEMBER SERVICESJim Frey

DIRECTOR MEMBER PROGRAMSLaura Vargas

DIRECTOR EDUCATIONBarbara Silverman

DIRECTOR COMMUNICATIONSMay Suen

PROGRAM ADMINISTRATORSGabrielle Disario

MEMBERSHIP SALESShannon Wolford

FINANCIAL MANAGEREmily Gotladera

ACCOUNTING SPECIALIST Maria Salita

VICE PRESIDENT INSURANCE SERVICESDavid Katz

INSURANCE CUSTOMER SERVICE REPSRenee Prescott, Crystal Carlson, Lena Nelson, Sue Benavente, Jessica Clark

DIRECTOR SUPPLEMENTAL BENEFITSGreg Golin

DIRECTOR GOVERNMENT AFFAIRSGerry Bonetto

HUMAN RESOURCE SPECIALISTS Doug Moore

EDITORNoel Jeffrey

ON THE COVER:VMA’s Showcase Awards competition attracts the best of the best of design and print in Northern California. Held every year, the competition culminates in an awards reception presenting the gold, silver and bronze award winners and winners voted by judges in the Best of Category, Grand Awards and Best of Show. Winners at all levels receive award certifi cates, which any company would be proud to display. Entries win-ning gold awards are automatically submitted to PIA’s national “Bennie” competition.

Pat BeldingBelding Associates Chris CullenMoquin Press Ian FlynnDirect Response ImagingDava GuthmillerNoise 13Trilby ParkerRosetta/Publicis Groupe

Nicki RiedelBlack & White DesignColeen SchoenheideLahlouhChris ShadixBelAire DisplaysCindy SonnenbergK/P CorporationStephen SprinkelSprinkel Media Network

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3VISUAL MEDIA ALLIANCE | CONNECTED | SPRING 2015

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Kimberley Chambers, Adobe, shares how she went from only 1% chance of walking unassisted to how she swam competitively.

VISUAL MEDIA ALLIANCE | CONNECTED | SPRING 2015

Places to be. Things to do. People to see.

UPCOMINGVMA EVENTS

VMA Showcase Awards featuring Creative Thought-Leader Peleg Top June 10 • Location TBDAn evening awards reception will be held in honor of all our winners. Celebrate the winning entries of the 18th Annual VMA Showcase Awards. Take this opportunity to entertain your clients to cocktails and hors d’oeuvres and celebrate your work! Awards will be presented for Best of Category, Grand Awards and Best of Show. Details at vmashowcase.com.

Baseball + TailgateSF Giants vs. Washington Nationals August 15 • 5-9PM • Clarence Place & AT&T ParkTailgate includes food and beer and a bag of popcorn to take with you to the game. Admission to the baseball game at AT&T Park includes a special Virgin America 2-for-1 fl ight voucher for the fi rst 40,000 fans.VMA Member $75 / Non-Member $85 / Available for Groups

Luncheon & Dinner: Planning Your Escape! How to Prepare and Implement an Exit StrategyMay 6 • 11-1:30PM • Maggiano’s • San JoseMay 6 • 5:30-8:30PM • Hilton Garden Inn • San MateoFor most printers, the past fi ve years have been tough. Now as the economy slowly recovers, there is a glimmer of light at the end of the tunnel. Many owners who were forced to put their plans on hold during the Great Recession because their businesses simply did not provide suffi cient value to retire, are now ready to renew their focus on an exit strategy. Others are now just reaching the age where planning for their exit is becoming an issue. Discover the current market value of your business and how fi rms in the printing and graphic arts affect your standing and the key factors on how to improve the value. VMA Member $40 / Non-Member $65

Women in Communications LuncheonPresence and Connection: The Secrets to Authentic Public SpeakingMay 28 • 11AM-1:30PM • San Francisco City Club Network and connect with like-minded successful women and discover new ways to enrich, empower and develop your personal and professional life over lunch. Our guest speaker, Doreen Hamilton, Ph.D., a Licensed Clinical Psychologist, speaks on the above topic, introduces her “7-Step Guide to Essential Speaking” and invites the audience to participate in a brief experiential exercise.VMA Member $49 / Non-Member $60

So You Want to Be a Graphic DesignerJune 2 • 6-9PM • The Art Institute of CA • SunnyvaleJoin us as we hear the inspirational stories from industry mentors Michael Osborne, Michael Osborne Design (modsf.com); Steve Decker, Zooka Creative (zookacreative.com), Patti Mangan, Imagine That Design Studio (imaginethatsf.com) and Todd Donahue, See Hear Share Creative (seehearshare.com) while they share their student experience, start up years, fear and joy, tricks of the trade, current work and clients, their global views on design, with a Q&A session to follow. Enjoy refreshments, mingling, carousing and browsing with peers, speakers and future suppliers. FREE for all to attend.

San Francisco Design WeekJune 4-12 • San Francisco Bay AreaSan Francisco Design Week is an opportunity to experience the regions unique design talents, impact and innovations from tech inventions to culture changing products, human centered design, emerging fashion to international architecture. We’ll discuss, debate, explore, celebrate and showcase San Francisco’s broad infl uence on the design world and beyond featuring more than 60 studio tours and 75 events, including VMA hosted events with world-renowned designers, entrepreneurs and innovative thought leaders. sfdesignweek.org

The last and largest Cal Poly Graphic Communication Career Day is happening Friday, April 24, 2015. If you plan on revitalizing your team with new hires or interns this season, come join in a day of conversation and promising introductions!

Cal Poly Graphic Communication Career DayApril 24 • CalPoly San Luis Obispo 9-12PM Exhibits • 1-5PM InterviewsCal Poly’s Graphic Communication Department is your best source for fresh graduates and interns full of potential in all areas of the industry — printing, publishing, packaging, website development, digital imaging, management and more. Cal Poly San in Luis Obispo is one of the most selective universities in the United States, and through our four-year curriculum we shape students into graduates who will become your new stars.

If you plan on attending our spring Career Day, we have a limited number of spots for employer exhibits. If you have a staffing need, now or in the near future, I encourage you to sign up for the April 24 Cal Poly Graphic Communication Career Day event. This includes tabletop displays in the morning, an employer’s lunch, and private interview rooms in the afternoon. Please email me at [email protected] to reserve your spot at Career Day. Additional Details can be found here: www.grc.calpoly.edu/career.

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VISUAL MEDIA ALLIANCE | CONNECTED | SPRING 20154

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CREATIVE

Graphic DesignerI have a diverse background. I started as a writer and editor doing page layout and went on to learn HTML and CSS and build websites. I also have a background in creating digital advertising campaigns: static and Flash banner ads for well-known brands.ALL PPI STATES AND N. CALIFORNIA – MARCY 4085

Graphic DesignerI am confident that my education and professional background qualify me to make a substantial contribution in the graphic industry. I have vast experience in graphic design and traditional offset and digital printing. I am always willing to learn and am a great team player.BAY AREA – ALFARO 4086

Production Layout – Image ManipulationGraphic Designer, Pre-Press Operator, Digital Copier Operator utilizing Fiery (Operated Xerox Digital

Press and Konica Minolta 352 & 5500 copiers), Typographer, Customer Service, EstimatingEAST BAY – CHOW 4095

Creative Production-Art/Creative DirectorHighly creative and multi-talented Graphic Artist with extensive experience in garment and print design. Exceptional collaborative and interpersonal skills; dynamic team player with well-developed written and verbal communication abilities.NORTH BAY – MCELWEE 4087

PRINT MANAGEMENT Customer ServiceExperienced project manager who has worked with a variety of big and small clients. Specializing in commercial printing and direct mail. Effective communicator who manages daily coordination between many departments to ensure that every project is produced to the highest possible standards.SAN FRANCISCO – HARTUNG 4100

General Printing ManagementExtensive experience in all aspects of Print Production and Management, with special expertise in Offset and Digital print. Proven managerial success through motivation and training. Analysis of workflow and development of more efficient, cost-effective measures for each and every project assigned.SAN FRANCISCO – GUERRERO 4093

Production ManagementMore than 10 years experience in project management, print production management, creative services management and operations management in the printer, agency and design studio arenas. Extensive hands-on experience. Flexible, professional, resourceful and capable.SAN FRANCISCO – ZIMMERMAN 4104

MARKETING Customer ServiceSeeking a challenging position with a company that offers career growth and advancement. Flexible working hours and great team worker that loves a challenge.EAST BAY – ACAYAN 4089

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Page 5: Connected Spring 2015

5VISUAL MEDIA ALLIANCE | CONNECTED | SPRING 2015 5

BY JOE POLANCO

Following is a condensed version of a recent article by Joe Polanco

If you were to walk into the production areas of printers anywhere in North America, you would undoubtedly observe something they all have in common. No, it’s not the equipment. It’s the

average age of their employees. Look at the press operators. The skilled bindery technicians, and yes, even the prepress techs. Odds are you won’t see many under 30, or for that matter under 45.

How did this happen—and more importantly—what does this mean for our future?

The printing industry has always been a craft industry. One learned through a formal apprenticeship or on-the-job (OJT). Many would begin in small job shops operating single color duplicators/presses or simple bindery equipment and then make job hops for the opportunities to operate more complex equipment and hone the skills necessary to be called a Craftsman.

The union apprenticeship programs, as well as many of the high school and trade programs which fed the industry are long gone. The job shop has been replaced with a broad range of print providers—all running digital equipment.

Another complication is that the industry workforce took a dramatic hit in the Big Recession which was acerbated by the move to digital-based communications. We went through nearly five years of limited hiring in the pressroom and bindery. Anyone who had been laid off in 2007 or 2008 quickly determined that their future no longer existed in our industry. The result being we no longer had the “reserve” labor pool that in prior business cycles was always available.

To confound matters, many outside of the industry, and for that matter too many inside the industry, were forecasting the death of everything print. Anyone who was employed was not too excited about leaving their present job, especially in light of a rapidly shrinking industry where closures and consolidations were occurring at historical rates. AND young people had no interest to get into a “dying” industry. That’s how we got here.

The Real ChallengeThe major challenge facing the industry over the next 10 years is not technology and marketing, but finding and training people. A recent study conducted by several Printing Industries of America Affiliates asked the question: What percentage of your skilled workforce (Production Personnel) do you estimate will retire in the next 5-10 years? Over 50% of the respondents indicated that a significant amount (30-50%) of their workforce would retire in that period.

The answer is a recommitment to training. If management, trade schools, equipment manufacturers and trade associations work together there is hope.

Industry organizations can be the fulcrum that can leverage spreading the word to educational institutions that the industry still needs young people.

Employers need to recommit their efforts (and $$) to create OJT programs that can quickly develop the skill sets needed in today’s world of print and technology. A variety of tools already exist to support training in the pressroom and bindery (Printing Industries of America’s Training Curriculums) and there are vehicles which measure and benchmark an individual’s skills (National Council of Print Industry Certification).

Industry manufacturers and industry associations can partner to find ways to recruit “graying” industry trainers who don’t want to retire at the golf course but find ways to give back to an industry many dearly love.

All it takes is a bit of creativity, a few dollars and a commitment that print is still a viable industry.

Joe Polanco is a product of industry trade schools and developed a passion for all things print decades ago. He began his career as a press operator, earned a printing management degree and has held various management positions within the industry. He presently serves as the president of the Printing & Imaging Association of MidAmerica, a regional trade association affiliated with Printing Industries of America.

 Source: Industry Survey Conducted by PIA Affiliates, 2014 

A crucial question is where will we find people with the right skills (attitude, ability, and work habits) to replace our existing workforce?  More importantly ‐‐ how will we train them?  The industry predominately uses OJT to train (85% per the PIA Affiliate survey); consequently the industry’s “trainers” will very quickly be departing the industry.  By the way, our industry is not the only one facing this challenge.  Many firms in the manufacturing sector are seeing identical issues.  The baby‐boomer who comprise a large sub‐set of skilled employees are beginning to leave and changes in technology and workflow are making them look beyond their competitors for personnel.  We’re not alone. 

 Source: Industry Survey Conducted by PIA Affiliates, 2014 

 

What’s the answer?  It’s a recommitment to training. 

Median Age of Press Crews

Less than 45 More than 45 and less than 55 Greater than 55

0%5%

10%15%20%25%30%35%40%45%

Hardest Postions To Fill

Our ChangingWorkforce

15 Q2-Connected v9_r03.indd 5 3/26/15 2:59 PM

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6 VISUAL MEDIA ALLIANCE | CONNECTED | SPRING 2015VISUAL MEDIA ALLIANCE | CONNECTED | SPRING 20156

RR Donnelley to Acquire Courier CorporationIn early February, R. R. Donnelley & Sons Company (Nasdaq:RRD) and Courier Corporation (Nasdaq:CRRC) jointly announced that they have signed a definitive agreement by which RR Donnelley will acquire Courier Corporation, a leader in digital printing, publishing and content management in the United States specializing in educational, religious and trade books. The agreement has been approved by each company’s Board of Directors. The transaction is expected to close in the second half of 2015.

Dakota Press CelebratesSan Leandro-headquartered Dakota Press is celebrating its fifth anniversary this year. Owners Mari and Gary Reid have succeeded in a tough market and Dakota is certified by the Women Business Enterprise National Council and by the National Minority Supplier Development Council as a Minority Business Enterprise. They are also a Bay Area Green Business Enterprise and a union shop. Mari writes, “We did it...five years. Amazing and awesome. Can’t believe that we started Dakota Press in the heart of one of the worst recessions and survived. Very few thought that we would last this long. I would like to thank all of our wonderful customers, talented employees…”

Create Your Own ButtonOriginally located in San Francisco, Buttonworks was established in 1896. The company quickly became known for their quality custom buttons and personal customer service. Today the business is located in Sacramento. They continue to combine new technology with craftsmanship-like quality that results in satisfied customers throughout the world. They can produce small quantities as well as millions. Do it yourself customers will find a variety of

templates online where they can upload their own designs.

With the 2016 election year campaigns gearing up, they should be especially busy when they celebrate their 120 years in business—certainly one of the oldest companies (if not the

oldest) belonging to VMA.

Beneficial Solution for E-wasteUnited Cerebral Palsy of the North Bay, Petaluma, ( UCPNB) has an in-plant printing operation and sends out weekly “green” post cards asking people to donate e-waste that 60+ of their employees recycle. Their recycling operation is known as “Gone for Good.” They also accept small household items and clothing. UCPNB “enhances the quality of life of people with cerebral palsy and other disabilities, their families and their communities.” www.ucpnb.org

Moquin Press Installs New Heidelberg AnicolorBilled as a press with digital turn times and offset quality reproduction, the new 29” Anicolor Heidelberg offset press was installed at Moquin Press, Belmont, in January. From its humble beginnings in a Redwood City garage, Moquin Press has set a high standard for printing excellence. Since 1985, the company has evolved from a small, family-run print shop into a full-service print and technology solutions partner with almost 100 full-time employees. 

Work without limits for people with disabilities

Gone For Good adheres to the highest levels of security in the industry. We are members of

NAID and the SDA, and our operational policies and procedures ensure a consistent closed

chain-of-custody.

Gone For Good offers regularly scheduled service or purge (one-time) service to meet your

company’s needs.

When it comes to the destruction of your sensitive documents, it is our goal to provide you

with comfort and ease of mind.

At Gone For Good, we work hard to meet your expectations. All in all, you can rest easy

knowing that we:

Save you time and money

Your company does not have to pay employees to shred documents individually at their

desks.

Provide no-charge pickup

We have no additional cost to our service besides your quoted price per pickup.

Are environmentally friendly

In one year, Gone For Good will recycle enough paper to save over 18,000 trees.

Gone For Good, Secure Document Destruction is a business owned and operated by United

Cerebral Palsy of the North Bay. Although we provide the most secure shredding in the indus-

try, what makes us unique is the fact that our program was developed to create jobs for adults

with developmental disabilities. In addition, all of the revenue generated from the document

destruction services helps to support other programs at UCPNB.

For more information contact:

Dennis Blong

President of Business Operations

2860 Cordelia Road, Suite 100

Fairfield, CA 94534

email: [email protected]

Office Phone: 707-430-4380

Cell Phone: 707-799-9566

Toll Free: 888-370-0297

www.goneforgooducpnb.com

SECURITY

SERVICE

SATISFACTION

OPPORTUNITY FOR GOOD

Gone For Good

Secure Document Destruction

Secure collection, destruction, and recycling

of sensitive documents and information

Ready,

Set, Shred!

MEMBER NEWSCHANGES, ACTIVITIES

15 Q2-Connected v9_r03.indd 6 3/26/15 2:59 PM

Page 7: Connected Spring 2015

The conference for digital printing companies adding or expanding marketing services lines of business.

Marketing Services Solutions Marketing portals Personalized direct marketing Integrated cross-media

campaigns Retail solutions Loyalty & subscription

programs

Vertical Industry Strategy Tracks Higher Education Not-for-profit Hospitality RetailWorkflow AutomationVendor Technology FairNetworking Events

Develop industry marketing strategies, hone solution sales skills, and learn new application ideas, techniques and implementations.

Spend three days in Las Vegas networking, learning and sharing business ideas and best practices with peers and leading experts.

An incredible value at an incredible Connected discount50% off conference registration when staying at Harrah’s.

Register at www.appforum.org promo code AF15_Connected

15 Q2-Connected v9_r03.indd 7 3/26/15 2:59 PM

Page 8: Connected Spring 2015

8 VISUAL MEDIA ALLIANCE | CONNECTED | SPRING 20158

iven its location in the heart of Silicon Valley, it’s not surprising that the majority of Content Management

Corporation’s clients are technology companies. Director of Marketing David Wang cites verticals like medical, health care, security, cloud computing and telecoms as examples of businesses served. Construction and real estate companies also use CMC for projects.

Established in 1994 and headquartered in Newark, CA, CMC integrates its core business of commercial printing, wide format printing, kitting, fulfillment and CD/DVD/USB duplication with Internet-based e-commerce and marketing support services.

“Our target customers value kitting and fulfillment,” Wang says. “We are a one-stop shop for them. It comes with the territory. Over the years we changed from print as a commodity service to incorporate product marketing and product development.”

Shifting PrioritiesWhile web-to-print still remains a debated service, CMC was successfully hosting their own storefront for customers for the past ten years. Two years ago they updated their DSF which came online six months ago. Wang says, “Ninety percent of our customers use it for orders but now we are more into BtoB services than in prior years. For years we specialized in training and development materials and used our storefront to fulfill training documents for customers. We had a repository of documents and it worked great.

“Now, however,” he says, “we’re not working with the end consumers as much because over the past three-four years, training programs have moved online. There are still some people who prefer books and manuals but overall there has been a sharp decline.”

Since the company already had a history of adding services that customers valued, and since they had been outsourcing a good number of wide format projects for those customers, bringing the production in-house made business sense.

Living LargeCMC purchased its first large format machine, a Mimaki CJV30-160, from Ray Morgan Company, an authorized Canon, Ricoh and Mimaki dealer that focuses on advanced workflow solutions and digital production presses. CMC also runs three Canon 7000VP Imagepresses for color and an Océ monochrome production printer.

“We were outsourcing some $30,000 a month in wide format,” Wang recalls. “We worked with Ray Morgan and we recouped our cost in less than three months. We’ve added another machine recently and expect to have it paid off in five months.” The Mimaki model at CMC is an 8-color machine that can print white and a silver metallic using ecosolvent inks and can perform inline contour cutting. It prints up to five-feet wide and since it is a roll-fed model, can produce lengths as desired.

“There are all sorts of projects. We’re producing lots of posters and banners for trade shows, POPs and floor graphics,” he says. “With the cut mode, stickers have been huge.”

Early Trails, Ongoing ChallengesWang, who was designated primary operator during the early days of running wide format, admits that there is a definite learning curve for printers doing this for the first time. Prepress is familiar but matching colors can be difficult. One challenging aspect is making sure the substrates chosen are the right ones for the project but the even bigger challenge is finding your best house stocks that will be most widely used.

Although Wang is no longer the day-to-day wide format operator, he is consulted on difficult jobs. “Now my challenge is to find new ways to get customers and new verticals to work with. This is a fast evolving business. It’s real fun with great margins because it is still new.”

to Meet the MarketWIDEGoing

BY NOEL JEFFREY

15 Q2-Connected v9_r03.indd 8 3/26/15 2:59 PM

Page 9: Connected Spring 2015

CheCk eaCh box as a guide:❑ Name correct? ❑ Address correct? ❑ Phone # correct? ❑ Ad copy correct? ❑ Offer correct, if any?

ad approval:❑ Ad approved as is

❑ Ad approved with corrections indicated

❑ Re-Proof after corrections are madeFax Back To: (480) 966-4133

Authorized Signature: Date:

•Lookoveryourprojectandcheckforerrors;spelling,address,telephone#’s,copyorcontent.SouthwestGraphicsisnotresponsiblefortyposorincorrectinformation.

•SignthispageandfaxitbacktoSouthwestGraphics.

•AnyChangesfromthispointforwardmaycostyouintimeandmaterials.

•SouthwestGraphicsCannotprocessyourjobuntilreceiptofSign-Off.

© 2

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CheCk eaCh box as a guide:❑ Name correct? ❑ address correct? ❑ Phone # correct? ❑ ad copy correct? ❑ offer correct, if any?

email baCk to: [email protected]

• look over your project and check for errors; spelling, address, telephone number’s, copy or content. Process magazine is not responsible for typos or incorrect information.

• sign this page and email it back to Process magazine.

• any changes from this point forward may cost you in time and materials.

• Process magazine cannot process your job until receipt of sign-off.

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❑ ad approved with corrections indicated

❑ Re-proof after corrections are made

Lawson Drayage, Inc. M a c h i n e r y M o v i n g , R i g g i n g &H e a v y T r a n s p o r t a t i o n f o r A n y I n d u s t r y

Industry trusted PrIntIng & LabeLIng equIPment mover for over 50 years!> Machinery Moving and Rigging> Facility Relocation> Storage and Warehousing> Pier Pick Up and Delivery> Crating & Special Packaging of Machinery & Equipment

san francIscobay area3402 Enterprise AvenueHayward, CA 94545Phone: 510-785-5100Fax: 510-785-8156

Online: www.lawsoninc.com | Email: [email protected]

sacramento &san JoaquInvaLLeys9900 Kent StreetElk Grove, CA 95624Phone: 916-686-2600Fax: 916-686-2601

Imagination. It's what excites us. Inspires us. It drives us to change things from the way they are to the way we want them to be. Just unlock the collective imagination of your company and the sky is the limit. Services-led, technology-enabled and people-driven, Ricoh will show you how to leverage the powerful information and knowledge that exists throughout your organization and create the future you want.

Visit ricoh-usa.com or call 1-800-63-RICOH.

Imagination drives usto change.

Managed Document Services l Production Print l IT Services l Workflow Solutions

© 2012 Ricoh Americas Corporation. Ricoh® and the Ricoh logo are registered trademarks of Ricoh Company, Ltd. All other trademarks are the property of their respective owners.

15 Q2-Connected v9_r03.indd 1 3/26/15 2:59 PM

Page 10: Connected Spring 2015

May 18–19, 2015 • Minneapolis, MN

$595 Member • $895 Non Member

The 2015 Print Leadership Summit is the event created by printers, for printers, focusing on real stories about business transformation and growth.

Sessions focus on topics that matter right now, covering sales growth, marketing strategy, pricing, operational issues, mergers and acquisitions, what makes buyers tick, digital media integration, staffing considerations, and new business opportunities.

The Future of Print in a Transmedia World

Jeff Gomez, CEO, Starlight Runner

Entertainment

Why It’s Time to Reinvest in Your Business!

Michael Murphy, CEO, Japs-Olson

How to Dominate Your Market Niche!

Ron Rosenberg, President,

Quality Talk Inc.

Redefining Work/Life Balance As We Know It!

Nancy Lyons, President and CEO, Clockwork

For the first time, the 2015 BIA Conference, May 18–20, will co-locate with the Print Leadership Summit. Visit www.printing.org/biaconference for more information.

Join the community of leaders shaping the future of our industry! Visit our website for the full speaker line-up.

www.printing.org/PrintLeadershipSummit

Keynote Speakers

Call Jim Frey at VMA to save $100 on your registration. (415) 489-7615.

15 Q2-Connected v9_r03.indd 2 3/26/15 2:59 PM

Page 11: Connected Spring 2015

May 18–19, 2015 • Minneapolis, MN

$595 Member • $895 Non Member

The 2015 Print Leadership Summit is the event created by printers, for printers, focusing on real stories about business transformation and growth.

Sessions focus on topics that matter right now, covering sales growth, marketing strategy, pricing, operational issues, mergers and acquisitions, what makes buyers tick, digital media integration, staffing considerations, and new business opportunities.

The Future of Print in a Transmedia World

Jeff Gomez, CEO, Starlight Runner

Entertainment

Why It’s Time to Reinvest in Your Business!

Michael Murphy, CEO, Japs-Olson

How to Dominate Your Market Niche!

Ron Rosenberg, President,

Quality Talk Inc.

Redefining Work/Life Balance As We Know It!

Nancy Lyons, President and CEO, Clockwork

For the first time, the 2015 BIA Conference, May 18–20, will co-locate with the Print Leadership Summit. Visit www.printing.org/biaconference for more information.

Join the community of leaders shaping the future of our industry! Visit our website for the full speaker line-up.

www.printing.org/PrintLeadershipSummit

Keynote Speakers

Call Jim Frey at VMA to save $100 on your registration. (415) 489-7615.

CheCk eaCh box as a guide:❑ Name correct? ❑ address correct? ❑ Phone # correct? ❑ ad copy correct? ❑ offer correct, if any?

email baCk to: [email protected]

• look over your project and check for errors; spelling, address, telephone number’s, copy or content. Process magazine is not responsible for typos or incorrect information.

• sign this page and email it back to Process magazine.

• any changes from this point forward may cost you in time and materials.

• Process magazine cannot process your job until receipt of sign-off.

© 20

13 s

Wit

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AD FormClieNt

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authoRized sigNatuRe

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magazine

magazine

magazine

magazine

ad aPPRoval:❑ ad approved as is

❑ ad approved with corrections indicated

❑ Re-proof after corrections are made

High speed bindings Perfect /Saddle Stitch-Loop and Standard Wire-O /Plastic Spiral /Metal Spiral /Comb

Gluing brochures & gluefold envelopes Remoist /Fugitive /Cold /Hot Melt

15 folders From ¾ inch panels to 40" wide All folds, double gates, maps etc.

Other capabilities and services

Die Cutting /Carton folding and gluingShrink wrapping /Round cornering Kleenstick taping /High speed tipping items to each other /Eyeletting /DrillingPadding / Index tabbing / Pick up & delivery

Contact 510.234.7707 tel 510.235.6606 fax

[email protected] only please

Also own paper shredding company, discounts to bindery customers. Look us up at shreddefense.com

On Line Bindery, Inc.Family owned and operated since 1990

NEW!Die Cutting/ Carton Folding and Gluing

VMA Education. The Choice is Yours.Stay ahead of the game by learning new skills. We’re here for you. Because of you. Visual Media Alliance is a trade association helping the careers and businesses of our members to be successful. We offer over 100 public classes, delivered to you in-person, online and through customized training solutions.

DESIGN OFFICE

Workshops • Seminars • Webinars • One-on-One • Customized Training Solutions

View Website For Education Listings(800) 659-3363 • education.vma.bz

PROGRAMMINGPRINT MARKETING

15 Q2-Connected v9_r03.indd 3 3/26/15 2:59 PM

Page 12: Connected Spring 2015

BROADER APPLICATIONS.

READY FOR THE FUTURE, HERE TODAY.Improve efficiency and your bottom line by moving outsourced applications in house. Now you can print book covers, dust jackets, oversized direct mail, and brochures with the new Long-Sheet Feeder and Catch Tray (up to 13" x 26" output capability) designed especially for the Canon imagePRESS® series of cutsheet digital printers. See how a market leader added valuable services. VIEW THE GLOBAL SOFT DIGITAL SOLUTIONS CUSTOMER VIDEO: PPS.CSA.CANON.COM/COLLATERAL.

877-623-4969 | PPS.CSA.CANON.COM

Canon and imagePRESS are registered trademarks of Canon Inc. in the United States and elsewhere. All other referenced product names and marks are trademarks of their respective owners and are hereby acknowledged. The absence of product or service mark names and logos anywhere in the text does not constitute a waiver of any trademark or other intellectual property rights pertaining to that name, mark or logo.

© 2014 Canon Solutions America, Inc. All rights reserved.

EXPANSIVE OUTPUT CAPABILITIES.

It’s your piece of the pie.

TAKE ITDigital publishing: it’s a natural. O er your client an interactive version of the piece you just printed and bring in new revenue.

We o er a digital publishing solution that is risk-free, with no cost of entry, and with nothing billed until you publish.

For magazines, newsletters, catalogs, annual reports, brochures, etc.

To fi nd out more, call us at (831) 421-0131 or e-mail [email protected].

RodsAndConesAD.indd 1 3/4/15 4:55 PM15 Q2-Connected v9_r03.indd 4 3/26/15 2:59 PM

Page 13: Connected Spring 2015

BROADER APPLICATIONS.

READY FOR THE FUTURE, HERE TODAY.Improve efficiency and your bottom line by moving outsourced applications in house. Now you can print book covers, dust jackets, oversized direct mail, and brochures with the new Long-Sheet Feeder and Catch Tray (up to 13" x 26" output capability) designed especially for the Canon imagePRESS® series of cutsheet digital printers. See how a market leader added valuable services. VIEW THE GLOBAL SOFT DIGITAL SOLUTIONS CUSTOMER VIDEO: PPS.CSA.CANON.COM/COLLATERAL.

877-623-4969 | PPS.CSA.CANON.COM

Canon and imagePRESS are registered trademarks of Canon Inc. in the United States and elsewhere. All other referenced product names and marks are trademarks of their respective owners and are hereby acknowledged. The absence of product or service mark names and logos anywhere in the text does not constitute a waiver of any trademark or other intellectual property rights pertaining to that name, mark or logo.

© 2014 Canon Solutions America, Inc. All rights reserved.

EXPANSIVE OUTPUT CAPABILITIES.

It’s your piece of the pie.

TAKE ITDigital publishing: it’s a natural. O er your client an interactive version of the piece you just printed and bring in new revenue.

We o er a digital publishing solution that is risk-free, with no cost of entry, and with nothing billed until you publish.

For magazines, newsletters, catalogs, annual reports, brochures, etc.

To fi nd out more, call us at (831) 421-0131 or e-mail [email protected].

RodsAndConesAD.indd 1 3/4/15 4:55 PM15 Q2-Connected v9_r03.indd 9 3/26/15 2:59 PM

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10 VISUAL MEDIA ALLIANCE | CONNECTED | SPRING 2015

STORY | LESLIE GROENE

LESLIE GROENELeslie Groene is one of the coaching superstars in the world of corporate sales as well as a business development trainer, executive consultant and author. Her background is in the paper and printing industries as a sales rep and sales manager. She helps her clients focus on revenue generation and profi t growth. She authored the business strategy book “Picture Yourself & the Life You Want” and is a nationally-renowned motivational speaker. To purchase her book or contact her please go to www.GroeneConsulting.com. Here is the link to her e-newsletter, http://www.groeneconsulting.com/Newsletter/2014.12/

I Don’t Have Time to Sell!!!

STRATEGIC SELLING

VISUAL MEDIA ALLIANCE | CONNECTED | SPRING 201510

Please! When we say we don’t have the time to do something, what we are really saying is that we chose not to do it. We all have the same number of hours in a day. The only difference is how we spend them. Let’s face it. If top producing salespeople can find the time to prospect, so can you. The key is how you plan your work.

You should schedule a certain amount of hours each day for lead generation, and preferably at the same time each day so you can develop a routine. Treat prospecting like a scheduled appointment, just as you would a meeting with a prospect. You wouldn’t consider canceling a customer call; therefore you shouldn’t cancel on yourself and your future sales success by failing to complete your prospecting activities.

You need to allocate the correct percentage of time for sales planning, growing existing customers, winning back old customers and prospecting for new accounts. The diff erent percentage splits will depend on your specifi c mix of business and how many current clients you already have versus prospects.

When you prospect this week and every week, you should look to fi ll the holes in next week’s calendar. New meetings should be booked in the same geographical locations as the existing ones to minimize unproductive travel time.

Proper planning this way will allow you fi t more into your sales day. It will also free up some personal time as well. Remember that workout you never seemed to have time for? Schedule it!

What Would a Sales Rep Do? Many business development relationship salespeople ask me how they can sell more solutions or products so that they can increase their top line revenue. One of the overwhelming observations I make is that salespeople easily get distracted by production issues, pricing, contract writing, internal paper work and many other necessary activities that take them away from selling. You must be aware of how much time you spend in Revenue Generating Activities. If you keep a journal of how you spend your time on a daily basis you will observe valuable time spent in non-sales activities.

We are all really selling our time, whether you are selling a professional service, a manufactured product or business solution. Time is our most valuable resource. It is imperative to analyze where and how we spend our time: • Are we pursuing the correct prospects—do they buy

what we sell? • Are we spending time selling to the right clients—do

they appreciate our value/are we making money? • Are we calling on the decision maker? • Do we know when to stop calling on a prospect and

move on? • Are we making progress in building a trusted

relationship? • Can you get an appointment to move the selling

cycle to the next step? We must be clear on how we spend our time so we

can be as productive as possible. It is understandable that we all need to perform a certain amount of account maintenance activities and paperwork to satisfy the workfl ow and billing process. Try to delegate as much of these time suckers as possible and focus on market facing selling and relationship development.

Spend more time in revenue generating activities!

Growing existing

customers

54%Acquiring

new customers

33%

Winning back lost customers

13%

15 Q2-Connected v9_r03.indd 10 3/26/15 2:59 PM

Page 15: Connected Spring 2015

INTRODUCINGINTRODUCING

New Solutions for Print Finishing

Schedule an appointment today to see the

Graphic Whizard PT SCC, Automatic Creaser at

K. Wilson & Co. or watch product videos at

www.graphicwhizard.com/products

K. Wilson & Company is a team of experts with a depth of experience unparalleled in the industry. Whether it is choosing the right equipment, making components of different manufacturers work together harmoniously, or keeping your equipment fresh and up to date with proper parts & service, K. Wilson & Company is here to help you in every way.

For over 60 years K. Wilson & Company has been the leader in innovative print and finishing systems, not only because of their in-depth knowledge in the vast array of equipment today but also their commitment to integrity in all of the relationships they have built over time. Their experience and knoweldge in the areas of product lines, service, and parts will save both time and money resulting in their customers being confident that everything will be done right the first time.

189 Beacon StreetS. San Francisco, CA 94080

Phone 650-952-3003Sacramento 916-387-9290Reno 775-355-8520Hawaii 808-521-6460

Fax 650-952-2577

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Website www.kwilsonco.com

Old Fashion Values Combine with State of the Art Service and Product Lines at K. Wilson & Co.Old Fashion Values Combine with State of the Art Service and Product Lines at K. Wilson & Co.

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Page 16: Connected Spring 2015

12 VISUAL MEDIA ALLIANCE | CONNECTED | SPRING 2015VISUAL MEDIA ALLIANCE | CONNECTED | SPRING 201512

For most printers, the past five years have been tough. However, as the economy slowly recovers, it appears that there is a glimmer of light at the end of the tunnel. Many owners who were forced to put their retirement plans on hold during the Great Recession because their businesses simply did not provide sufficient value to do so, are now ready to renew their focus on an exit strategy as the economy, and their businesses, improves. Others are now just reaching the age where planning for their exit is becoming an issue. As people begin to plan their “exit strategies,” there are some important elements to keep in mind:• Value is set by the market, not by either the buyer or

the seller. Make sure that you know what the “market value” of your business is before you even begin the process. Setting a value based on what you think you need not only will not be successful, it could actually lessen the ultimate price you receive.

• “Blue Sky,” “Goodwill,” “Brand Recognition,” and other such terms are interesting, but not very helpful. All businesses in the industry are valued based on financial results. This is where any discussion is going to start, and where it will ultimately return in the final analysis. Terms such as those above are convenient ways to describe the difference in market

value and the value of the assets themselves, like equipment, inventory, etc. But these theoretical values do not exist on their own.

• Your business has a value because of the markets that it serves and the customers whose needs you fill. How good is your customer retention? How well do you respond to customer needs and problems? How strong are your customer service resources?

• What role do your salespeople play in dealing with your customers? How much customer loyalty is to your company, versus vested with the salespeople? What can you do to improve the ties to the company rather than to the salesperson?

• Specific financial decisions can also affect value and these need to be carefully considered when planning to implement an exit strategy. Some of the issues to keep in mind here are:- Profits drive value. Regardless of how you see your

business, to a buyer, the most important thing they look at is, “what will be my return on my investment?” - Focusing on avoiding taxes means minimizing both profits and ultimately the value of your company. No one should pay more taxes than is required, but operating your business to avoid all taxes will be counterproductive.

- Avoid debt as you approach your exit. The value of your company includes any debt you must pay or the buyer must assume. This means that it is important to be very careful about such issues as you approach a planned exit.

- If you are close to a planned exit, avoid investments in equipment, etc., which will pay dividends in the future, but will not do so fast enough to repay you for your investment before your sale.

Finally, two things to keep in mind as you assess what you can hope to achieve in a sale:1. To maximize your return, develop a plan at least two

years in advance of your planned exit, and implement it before you begin to look for a buyer. Too often owners forget that many decisions are made with the long term in mind…if you plan on selling before that happens, you will never realize the benefit. But by the same token, avoiding some decisions can begin to erode value before you sell. Find the right balance of preserving value and keeping the planned date of your exit in sight at all times.

2. Be realistic in what you can expect to achieve, and get competent and experienced professional advice and support in executing. For most owners, selling their business is a “once in a lifetime” action. Make sure you do it right.

STORY | GERRY MICHAEL

GERRY MICHAELGerry Michael is the West Coast’s Managing Principal of Carlson Advisors, LLP, a CPA and consulting firm focused on serving printers and graphic arts firms for over 35 years. In addition to VMA, the firm is a member of PIA Southern California, PIA San Diego, Pacific Printing Industries, the Printing Industries of the Midwest, and NAPL. Gerry has worked with printers large and small for over 30 years, and is a frequent speaker at industry events and workshops, and a prolific contributor to various industry publications. He can be reached at [email protected].

Planning Your Escape…How To Prepare and Implement an Exit Strategy

BUSINESSOUTLOOK

Speak to Gerry LIVE to get your questions answered at our May 6th event. See p3 for details.

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STORY | BY DOUG MOORE

DEVIL’S IN THE DETAILS

HUMAN RESOURCES

DOUGLAS MOOREDouglas Moore is the human relations specialist for Visual Media Alliance. Responsible for counseling on human resources matters, Doug designs and conducts training on sexual harassment, discrimination, retaliation prevention, and wage and hour compliance. He also teaches supervisory and management skills for the industry. Reach Doug at [email protected] or 800-659-3363.

VISUAL MEDIA ALLIANCE | CONNECTED | SPRING 2015 13

Sick Leave Pay/Kin Care California’s new sick leave law requires paid sick leave benefi ts to be available starting July 1, 2015 to all employees including exempt and outside sales personnel. The recordkeeping requirements contained in the new sick leave law are eff ective January 1, 2015; thus, as of January 1, 2015, employers must use the new DLSE “Notice to Employee” form, post the new sick leave requirement and modify pay stubs accordingly. The revised “Notice to Employee 2810.5” and poster can be located by going to the Graphic Arts Industry Resources Center / Human Resources / Employment and Employment Posters. For employers in San Francisco, there is a city ordinance that is more stringent than the California Law. The sick leave policy options can be found in the Graphic Arts Human Resource Center / Human Resources / Employment / PIC Sample Policies and Practices handbook and San Francisco Sick leave policy. www.pic-gov.org.

Undocumented Persons Driver’s LicenseAlthough California residents may be able to obtain driver’s licenses under State law despite lack of certain federal documentation, such driver’s licenses will contain a phrase mentioning federally limited or limited under federal law or not acceptable for offi cial federal purposes and cannot be used for I-9 verifi cation purposes. However, if in the future, the person is granted a status that allows him/her to work, then it appears he/she may be able to use the driver’s license as proof of identity along with a valid work authorization document, when completing the I-9 form. As the regulations may further develop or change, if this situation arises where a worker seeks to use the federally limited driver’s license

for I-9 purposes, before permitting such use of it, the Company should fi rst check with VMA or legal counsel. The federally limited driver’s license cannot be used as a basis to discriminate, harass or retaliate against an employee. It is now also a Fair Employment Housing Act (FEHA) violation for an employer or covered person to require a person to present a driver’s license, unless possessing a driver’s license is required by the employer and the employer’s requirement is otherwise permitted by law. An employer also cannot take any adverse action against an employee because the employee updates personal information, such as a lawful change of name, Social Security number or federal employment authorization document.

Vacation AdvancesPIC does not advise vacation advances. With regard to vacation cash outs, a cash out can generally be done without creating a constructive receipt problem (meaning the vacation should have been taxed as earned rather than when used or paid out) when it is done on a mandatory date certain each year. Giving an employee a voluntary cash out option at any time ad hoc will likely result in a constructive receipt problem.

Right to Observe Employees Many Companies observe employees throughout the Company’s premises through the use of electronic devices. The Company must list in a Company policy all locations in which they will post an electronic device. Also, the Company must post a notice at the physical locations where the cameras are located that the area is being monitored by video surveillance. Please note that legally you may not record audio, but only video.

Employer Obligations Beyond “Permanent and Stationary”An employer with fi ve or more employees is subject to requirements under the Fair Employment Housing Act (FEHA). As a practical matter under FEHA, an employer cannot terminate simply because an employee on workers’ compensation is permanent and stationary. The same holds if the case is closed without also making sure the employer is not infringing on leave rights or neglecting the duty to engage in the interactive process to determine if further time off , or some other requested accommodation, is a reasonable accommodation or whether there would be an open available position for which the employee is qualifi ed.  

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Ingalls DesignIt all started for Tom Ingalls in Minnesota, where he was born and raised. After receiving his BFA in graphic design from Syracuse University, Ingalls traveled west to earn an MFA in graphic design from the California Institute of the Arts, in Valencia, where he has taught since 1980 and is currently senior adjunct professor. His first real job was for the Los Angeles County Museum of Art, making everything from banners to books and then some. In 1978 he was lured to San Francisco by Rolling Stone, for whom he worked until the magazine moved to New York City. Ingalls decided to stay in San Francisco and start his own firm, Ingalls Design. Thomas [email protected]

Rule 29Rule 29, Geneva, IL, and Phoenix, AZ, is a creative strategic firm whose approach is built on collaboration commitment and caring. We work with companies that value design thinking, that appreciate design’s role as a competitive advantage that embraces teamwork. Our clients tell us we take a big-picture, long-term view toward solving their business problems. Whatever the project, be it an annual report or a documentary film, we pour into it our passion and design thinking and energy. We make creative matter. And we’re ready to do it for you.Justin [email protected]

Express PrintingExpress Printing, Salinas, is an established, high-quality commercial printing company, providing full service printing, copying, direct mail and graphic design throughout Monterey County.Albert Maldonado831-758-9040al@myexpressprinter.comwww.myexpressprinter.com

Accent Printing & DesignSanta Rosa’s Accent Printing & Design is a commercial printing company that has been serving customers in the North Bay and beyond since 1978. We offer award-winning quality printing, timely service and outstanding customer support. We help you with every aspect of your printing projects from 4-color printing, foil and die-cutting services to mailing, fulfillment and graphic design. We specialize in high-quality one, two and full color printing by combining the latest digital technology with the experience of dedicated professional craftspeople. Large or small, we can deliver your project on time, accurately and within budget.David [email protected]

Yashi Okita DesignOkita Design, Daly City, is led by Yashi Okita and his vision and talented hand. He and his

team of writers, illustrators and designers serve high-tech, consumer, medical and financial services clients around the world.Yashi [email protected]

Willoughby DesignWilloughby Design, Kansas City and San Francisco, believes design has the power to inspire new conversations, create memorable experiences, and make the world a better place. Established by Ann Willoughby in 1978, we are the oldest, continuous, design firm founded by a woman in the United States. We believe that good design is life enhancing and moves humankind from passive to purposeful. Everything we do is about helping your brand deliver irresistible experiences through identities, packaging, environments and campaigns. Zack Shubkagel415-802-9225zshubkagel@xaxcreative.comwww.willoughbydesign.com

A. Maciel PrintingA. Maciel Printing, San Francisco, have been GREEN Printers since 1984 using socially responsible and environmentally friendly practices. For example, we use state of the art non chemical CTP and print on a brand new energy efficient 4-color perfecting press. We also offer letterpress printing and bindery at a 100% wind powered, local, Union shop. See also GREENPOSTCARDS.COMAlfonso Maciel Jr415-648-3553www.amacielprinting.com

NEW MEMBERS

VISUAL MEDIA ALLIANCE | CONNECTED | SPRING 201514

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PinnaclePinnacle, Alameda, is a complete Marketing Communications company focusing on wide variety of contemporary marketing requirements. Creative, Production, Direct Mail applications including PURL’s, product kitting, assembly, fulfillment and distribution. Complete e-commerce design, build and fulfillment capabilities. Website development. A one stop source for all marketing communications needs.Dwight Darling510-764-2000www.p1nnacle.com

123RFChicago-headquartered 123RF is a royalty-free digital media library that offers a wide variety of budget-friendly commercial and editorial images, video footage, audio clips, logo designs and illustrations. Our library currently hosts more than 22 million Royalty-Free digital assets. For a single subscription fee, clients can get immediate access to a wealth of high-resolution images. Alternatively, they may purchase credit packages and subscription plans on different price tiers to best suit their budgets.Sota [email protected]

Tapp Label Since 1992 Tapp Label has proudly served our customers and helped them to launch and promote some of the most prestigious wine brands the world has known. Today from our Napa, CA, Livermore, CA, Portland, OR and Vancouver, BC facilities, our team ensures that every project is produced successfully, on-time and on-budget. David [email protected]

PROFESSIONAL LIABILITY

HEALTH INSURANCE

COMMERCIAL INSURANCE

WORKERS’ COMPENSATION

We protect your business, so you can focus on growing your business. VMA Insurance understands your business. We make sure your most VMA Insurance understands your business. We make sure your most important assetsimportant assetsimportant assets– your facilities & equipment, your employees and your your facilities & equipment, your employees and your your facilities & equipment, your employees and your reputation–are fully covered. Our experts are specialists in your industry and will provide you with the right coverage for the right cost.

VMA Insurance. Peace of Mind.

VMA Insurance Services has been ensuring business success since 1986.

Contact David Katz Today!(800) 659-3363 • insurance.vma.bz

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665 3rd Street, Suite 500San Francisco, CA 94107

Have an idea?We have a solution!SHEET FED | HEATSET WEB | OPEN WEB | DIGITALWIDE FORMAT | BANNERS | MAILING SERVICES

916.442.8100 | www.commerceprinting.com

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