Today’s shoppers have more power over brands than ever before.

Although the food and drink industry has not yet seen the level of

digital disruption experienced elsewhere, we cannot ignore the impact

of enabling technology on the path to purchase or other seismic shifts

such as the rise of the discounters.

All brand owners are aware of these changes and are responding to

them. Some have fully embraced the opportunities presented and

are winning; others have merely renamed departments and bolted on

‘shopper’ or ‘digital’ to their existing plans.

Our approach is different. It has shopper thinking at its heart. Because of

this it will help you win and deliver incremental sales to your business.

Why do you require a new commercial approach with shopper thinking at its heart?

Pre Purchase:Inform and Convince

At Store / online: Inform and Convince

In Aisle / online: Convince

In Aisle / online: Convince & Interrupt

PROXIMITY TO PURCHASE DECISION

PU

RC

HA

SE

How are successful brands cutting through in today’s retail environment?Brands that deliver personalised content, simple and relevant joined

up communications, new partnerships and the right value equation are

gaining competitive advantage. At Nimbus we call this Planning and

Executing Connected Shopper Journeys.

Although how people shop is changing, we believe that the overall steps

to purchase – what they do and why they do it – have not. A purchase

is still triggered, planned, selected and bought once any barriers have

been overcome; pre and post purchase loyalty mechanics are still

relevant.

Connected Shopper Journeys

© Nimbus Marketing Network Ltd 2015

The foundation level is making shopping as easy as possible: the right

layout, range and fixturisation in every sales channel. This is then built

on with very clear brand activation and tailored look of success.

There are now more touchpoints than ever on the Path to Purchase.

By building your shopper propositions around 5 core principles – The

Nimbus 5Ps – we believe that your investment return will increase, and

incremental sales will be delivered.

In simple terms, this means creating and delivering the best possible

content to your consumers and shoppers, with the right level of

personalisation. All interactions should be contextually relevant,

reinforcing core brand values with minimal noise. New partnerships on

any level – inter company, agency or consumer based – should be a core

part of your thinking.

Appropriate Category Vision overlay then ensures effective collaboration

with your retail partners, using the right tools to lock in commitment.

At this point you can then plan and deliver new Connected Shopper

Journey propositions to market.

What steps should be followed to unlock Connected Shopper Journeys?

How do Nimbus create meaningful shopper connections in today’s retail environment?

Changing Behaviour

Getting the Basics Right

Today TomorrowFuture

5. Connected Shopper Journeys

4. Future Store / Customer Collaboration / JBP

3. Category Vision Activation by Channel

2. Channel Look of Success & Brand Activation

1. Ease of Shop

Perfect Content

Pure and simple

Personalised connections

Present where relevant

Pioneering Partnerships

© Nimbus Marketing Network Ltd 2015

ROI will be demonstrated by delivering the right metrics for the right

campaign in the right channels. Therefore we will plan these with you

and model the outcome to ensure you can give full transparency to

your business.

We are world class shopper experts who will bring a unique and fresh

external perspective into your company. This will be underpinned by

tried and tested methodologies. We will isolate and deliver on insight

and capability gaps, generate momentum and provide the best practice

tools you require

Our experience covers every aspect of FMCG, and have all worked for

more than ten years in the category, shopper and digital space. We also

have sister agencies who can provide insight generation and activation

solutions if required, and our offer also extends to other areas such as

Integrated Business Planning and Capability Development.

We currently work with a number of marketing leading clients on all steps

of the planning cycle, from delivering the basics right up to creating and

activating new shopper strategy. We will talk your language and understand

your challenges, and would very much welcome the opportunity to discuss

with your further

By following the five steps to unlock Connected Shopper Journeys and

building new shopper propositions around the 5Ps, mental and physical

availability of your brands will increase. This will deliver incremental sales

to your business.

Through working with us you can also expect visible changes in the

internal integration of your insights and strategy. There will be better

collaboration and understanding across all commercial functions, and

stronger prioritised external customer partnerships.

How will Nimbus demonstrate ROI?

Why will Nimbus add value to your business?

© Nimbus Marketing Network Ltd 2015

Mark Davies Laura Gray Marc Warburton Gemma Flanaganlaura@nimbusgroup.co.uk marc@nimbusgroup.co.uk gemma@nimbusgroup.co.ukmark@nimbusgroup.co.uk

For more information including Director

biographies and our extended offer areas

please visit www.nimbusgroup.co.uk.

Our full offer comprises 7 areas in total: