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Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 1
Cisco CSR & Connected NorthTransforming Remote Communities
Willa Black
VP Corporate Affairs
Joe Deklic
VP Strategic Investments
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
What Would Make “Amazing” Happen?
• Become Canada’s #1 IT Company• Be the trusted advisor to customers• Change the conversation• Achieve (exceed!) our goals • Be the best company for our
employees• Be the best company for Canada
Cisco Confidential 2
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3© 2012 Cisco and/or its affiliates. All rights reserved. 3
• Cisco Canada is 3rd in total revenue for all Cisco global sales operations• 21st in global GDP
• Approximately 1,400 employees nationwide, offices in 9 provinces • Approximately half of Cisco Canada staff committed to R&D – facilities in 5
cities• Services Hosted sites in Ontario & Vancouver
Transformative Technology & ProgramsEvergreen Brickworks, Ont & Calgary Science Centers, Museums, Halls of Fame, Schools, Hospitals, Charities ..
Civic CouncilDaily Bread Food Bank, Movember, Juvenile Diabetes Research Fund volunteering and employee fund raising – Corporate matching
Cisco Investment in Canada
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
• Aon Hewitt CanadaTop Employer in Canada + GTA for 2013
• Corporate Knights Global 100 Top Sustainable Corporations
• Corporate Knights Top Foreign Corporate Citizen
• Canada Civic Council A top Cisco Civic Council for 2012raised +$303,600 +4.3K volunteer hours
• Top 50 Most Socially Responsible Companies in Canada
• Canada’s Outstanding Employer – The Learning Partnership
InnovationInvestment
University Research
Smart+Connected
Communities
R&DClusters
Corporate Social
Responsibility
5 Pillars Driving Cisco Country Transformation
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
Corporate Social Responsibility Cisco Canada’s corporate social responsibility efforts seek to transform organizations and personal lives through:
1. Technology enablement
2. Employee engagement
3. Network Academies
4. Connected North
In FY12, through matching gifts, product grant program, cash donations and Networking Academy, Cisco investedover $6.7 million in CSR initiatives in Canada
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Connected North Cisco Canada, in collaboration with Governments, Broadband Service Providers, NGOs, Foundations, Media Partners, Cisco Employees, Customers and Partners, will create immersive educational and healthcare solutions to help address the needs of Canada’s Aboriginal peoples.
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
Connected North – Education
1. Researchers & experts to
enhance curricula via video
2. Classroom exchange (north to
south, north to north)
3. Teacher mentoring & support
4. Teacher Professional
Development
Engage students and support teachers in Aqsarniit Middle School and the community by leveraging
dynamic content and support services using video collaboration
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
Connected North – Youth Tele-psychiatry (SickKids - TeleLink Mental Health Program)
• Capacity Building for support staff
in hospitals and nursing stations• Live Remote Youth Patient
Consults• Support for Program Partners • Expanded Consultation over time
Enhance capacity of primary care clinicians in Nunavut in children's mental health using Tele-Presence
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
Connected North
Reduce AboriginalDropout
RatesBusinessDevelopment
A 360 Approach to Partnership
ServiceProviders
Partners & Customers
EmployeeEngagement
Brand Extension &Media Partnerships
Private Foundations
NGO
Academic Evaluation
GovernmentRelations
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
Engagement Model
Community Introduction and Engagement
Execution and Sustainability
Program Metrics / Evaluation
ITKGN Aqsarniit School Conference Board
Cisco architecture SSi VROC
York University Teachers
York
VROC
++
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
VROC is a vehicle to connect learners to knowledge partners like teachers, researchers and professionals in the fields of Science, Technology, Engineering and Math (STEM) through real time video and video conferencing.
Through VROC, connected communities can engage students, inspire learning with rich content and present a wide variety of career opportunities.
Virtual Researcher On Call (VROC) is powered by the registered Canadian charity Partners in Research
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
SSi Micro installs and maintains satellite networks in some of the world’s most unworkable locations.
Today, SSi Micro is the North’s largest Internet Service Provider headquartered in the NWT’s capital city of Yellowknife.
SSi provides the satellite capacity that makes the connection within the Connected North Program possible
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
Inuit Tapiriit Kanatami (ITK), formerly Inuit Tapirisat of Canada, is the national voice of 55,000 Inuit living in 53 communities across the Inuvialuit Settlement Region
Founded in 1971 ITK represents and promotes the interests of Inuit on a wide variety of environmental, social, cultural, and political, issues and challenges facing Inuit on the national level.
ITK has been instrumental in providing organizational support and partnership for Connected North
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
Program Evaluation
Student Impact
Teacher Impact
Community Impact
Examine:• reaction to program• learning outcomes• behavioral changes of students, teachers and involved community members
The above is done through:• focus groups• individual interviews• questionnaires• classroom observation• town hall meetings• attendance monitoring
Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 16
Networking Academy in Canada• Over 20,000 students enrolled in programs at 214 Networking Academies
across Canada, 525 certified instructors and an alumni base of 107,000 with a total contribution since inception of $46.5 M
organizations nationwide offering Cisco courses
214 in-kind contribution to education since launch
46.5 Million
students ICT taught in 2010-2011
20,246
107,031students since inception - 1997
525instructors preparing the ICT workforce
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
Investment
Cisco • 4 MX300s - Iqaluit Aqsarniit Middle School, Grade 6, 7, 8 classrooms
• 1 MX300 – ITK Office in Ottawa• 1 MX300 – Northwest Territories. Deh
Gah School
$500k
Cisco Resources & Project Management $300K
SSi Micro
Satellite Capacity $250K
VROC Content Creation $40K
Educational Investment
Cisco Equipment & Sponsorship $220KSSi Micro Satellite Capacity $250K
RBC Foundation
Sponsorship $250K
Sick Kids Program Execution $250K
Healthcare Investment
Total Investment (Dollar/In kind) $2M
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
Success Factors of the Program
Private Sector Led ( additional schools/hospitals cost money )
• Cisco Vision – Initiated, developed, scoped and executed with Partners
Ecosystem Approach & Management• Partner involvement critical to success – need more partners to scale
Collaboration is key, programs need to reflect that• Cisco Transformation leveraging core competence of collaboration and
bringing people together
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
Let’s Make “Amazing”
Happen in the North
Cisco Confidential 19
Thank you.
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
Be a leader in transforming remote connectivity and collaboration, to extend critical Education and Healthcare services across Canada’s underserved Aboriginal Communities and contribute to thriving communities
Connected North VSEM
M• Pilot 10 units in phase 1 – est 50 patients• Deliver 500 hours of clinical care in ph 1• Metrics to be finalized with CAMH and
Province of Ontario Health Sevices
Cisco Tele-psychiatryScalable, replicable solutions to
drive successful patient outcomes
• Remote Tele-Psychiatry in Partnership with the Centre for Addiction and Mental Health(CAMH)
• Establish video endpoints between Sioux Lookout hospital and CAMH
Healthcare TransformationPhase 1 FY13
Education TransformationPhase 1 FY13
Video in the ClassroomVideo in the classroom to enhance
delivery and quality of education with inspirational content
• Live 2 way video into schools leveraging Virtual Researchers on Call – support curriculum, classroom cultural exchange, teacher mentoring, and professional development
•Pilot 3 schools est 60 students in Phase 1• Teacher input and evaluation •Reduction in drop out rates – currently 75% of Inuits for grade 6
Workforce & Economic EmpowermentPhase 1 FY14
Distance Learning ProgramsImproving quality of life for people
in underserved communities by providing access to information, skills and workforce placement
• Enable skills development via remote learning programs in partnership with Arctic College
• Workforce training for employees in mining and resource development sectors
• Deliver remote learning programs to 22 communities in Phase 1 •Establish job shadowing programs with local enterprises
5+ years
3-5 years 3-5 years 3-5 years
12-18 months12-18 months 12-18 months
12-18 months
12-18 months 12-18 months
V5+
Years
S2-4 Years
E12-18
Months
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
Classroom Connect Timelines Phase 1
Project start
6 mths 12 mths 18 mths 2 years
Identify school
Teacher Training
Technology Deployment
Needs assessment
Pilot Kickoff
Monitoring metrics, support
Video in the Classroom - Phase 1
Pilot Eval
Ph 2 planning
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