Connected Design - ULearn 2016
-
Upload
joyce-seitzinger -
Category
Education
-
view
338 -
download
3
Transcript of Connected Design - ULearn 2016
ABOUT ME
LEARNING EXPERIENCES HAVE BECOME MORE COMPLEX
CHANGING NATURE OF LEARNING EXPERIENCES
TRANSCENDING THE MATERIAL
“Experience is not about good industrial design, multi-touch, or fancy interfaces. It is about transcending the material. It is about creating an experience through a device.”
MARC HASSENZAHL
Transfor mational
Meaningful
Convenient
Usable
Reliable Functional
LX PYRAMID The Learner Experience Pyramid describes different levels at which learning resources, services, solutions and systems can be experienced by learners & staff. Based on CX Pyramid by Aberdeen Research after Mark Scibelli and Stephen Anderson.
FOCUS ON EXPERIENCES
FOCUS ON TASKS
Many traditional LMS & learning resource experiences
Transformational learning experiences
Has personal significance
Memorable experience worth sharing
Easy to use, works as expected
Used without difficulty
Is available & accurate
Works with inconvenience
WHAT IS EXPERIENCE DESIGN?
LX DESIGN
Learning Design
User Experience
Design
Service Design
LX
METHODOLOGY
EMPATHY FOR THE USER
EMPATHY FOR THE USER
“Empathy is a noun. A thing. It is an understanding you develop about another person. Empathizing is the use of that understanding – an action.”
INDI YOUNG
EXPERIENCE DESIGNER IS A MISLEADING TERM
EXPERIENCES ARE CO-CREATED
ELEANOR CATTON: ON PURPOSE
Reading is a creative act: it cannot happen automatically, and it cannot happen passively. Any piece of writing is therefore as intimately shaped by the reader’s imagination, their memories, their intelligence, their disposition and their state of mind, as by the writer’s.
ELEANOR CATTON
DESIGN FOR EXPERIENCE
Participatory design makes everyday people, such as users, an integral part of the design process, especially at the early front end.
Experience design has emerged recently as a new discipline in response to the new information and communication technologies. But I will argue that there is no such thing as experience design. Experiencing is in people and you can’t
design it for someone else. You can, however, design for experiencing.
http://www.maketools.com/articles-papers/NewDesignSpace_Sanders_01.pdf
LIZ SANDERS
YOU’RE NOT THE DESIGNER
• You lead the design process • You bring on board everyone who can
contribute to the project from their own expertise and experience
• You facilitate the collaboration to let design happen
LX DOUBLE DIAMOND
DISCOVER DEFINE DEVELOP DELIVER
USER EMPATHY Learner & stakeholder interviews Learner observation Learning analytics Persona
CHALLENGE DEFINITION Workshops Affinity diagramming Scenario mapping How might we…? Challenge statements
RESEARCH Technology research Competitor analysis Service design blueprint
Learner & stakeholder driven design research
Gain insights and define challenges
Develop possible learning solutions through iteration
Improve and optimize final learner experience
TESTING Usability testing A/B testing User observations & interviews
General challenge
Specific challenge
Specific solution
PROTOTYPING Paper prototyping Journey mapping User testing Service design blueprint Information architecture
IMPLEMENT Feedback loops A/B testing Learning analytics
IDEA GENERATION Sketching Storyboarding Scenario mapping
DISCOVERY
LEARNER OBSERVATION
CARD SORTING
USER INTERVIEWS
ONLINE INTERVIEWS
CODING CONVERSATIONS
REALTIME BOARD
DEVELOP
DISCOVER DEFINE DEVELOP DELIVER
USER EMPATHY Learner & stakeholder interviews Learner observation Learning analytics Persona
CHALLENGE DEFINITION Workshops Affinity diagramming Scenario mapping How might we…? Challenge statements
RESEARCH Technology research Competitor analysis Service design blueprint
Learner & stakeholder driven design research
Gain insights and define challenges
Develop possible learning solutions through iteration
Improve and optimize final learner experience
TESTING Usability testing A/B testing User observations & interviews
General challenge
Specific challenge
Specific solution
PROTOTYPING Paper prototyping Journey mapping User testing Service design blueprint Information architecture
IMPLEMENT Feedback loops A/B testing Learning analytics
IDEA GENERATION Sketching Storyboarding Scenario mapping
SIMILAR TECHNIQUES
• Journey mapping (emotional) • Scenario mapping (narrative) • Service Design Blueprint (channels)
From https://sustainableservice.wordpress.com
Keeping Graduates Green
JOURNEY MAPPING
WHEN DO YOU USE JOURNEY MAPPING?
• For an existing learning solution, object or service • To get an overview of all the elements and
stakeholders • To map all the touch points • To identify emotions associated with interactions • To identify pain points
For a new learning solution or service To map out projected elements and stakeholders To anticipate obstacles or barriers for learners or staff
USER RESEARCH IN INITIAL 3 HOUR MAPPING SESSION
FURTHER RESEARCH TO INFORM DIGITAL COLLABORATIVE MAP
FINAL LEARNER JOURNEY MAP
MAP DETAIL
ADDRESS THE PAIN POINTS: IMPROVED COMMUNICATION
CHANNELS
DELIVER
DISCOVER DEFINE DEVELOP DELIVER
USER EMPATHY Learner & stakeholder interviews Learner observation Learning analytics Persona
CHALLENGE DEFINITION Workshops Affinity diagramming Scenario mapping How might we…? Challenge statements
RESEARCH Technology research Competitor analysis Service design blueprint
Learner & stakeholder driven design research
Gain insights and define challenges
Develop possible learning solutions through iteration
Improve and optimize final learner experience
TESTING Usability testing A/B testing User observations & interviews
General challenge
Specific challenge
Specific solution
PROTOTYPING Paper prototyping Journey mapping User testing Service design blueprint Information architecture
IMPLEMENT Feedback loops A/B testing Learning analytics
IDEA GENERATION Sketching Storyboarding Scenario mapping
ON PROTOTYPING
“If a picture is worth a 1000 words, a prototype is worth a 1000 meetings.”
TOM & DAVID KELLEY
PROTOTYPING
• What is the minimum you can rapidly create?
• Get something in front of people • Get feedback • Create a new prototype
PROTOTYPING ON PAPER
ONLINE PROTOTYPE TESTING
ACCESS MINI LX DESIGN TOOLKIT
• Poster of LX Double Diamond • Handouts to get started on User Research:
User interviews, Empathy Maps and Persona,
• Journey Maps • Lean LX Cycle
http://tinyurl.com/ulearn-lxtoolkit
STAY IN TOUCH
www.academictribe.co @catspyjamasnz @academictribe #lxdesign Facebook.com/academictribe Search: lxdesign [email protected]