Connected commuter shopping
1
Shopping • 1 in 4 spend more than 13 minutes waiting for their evening train • 9 in 10 commuters buy on impulse • 41% of commuters buy toiletries at stations • 51% visit a shop when travelling to and from the station • 61% say their purchases are influenced by something within the station • Half of commuters make at least one purchase on a weekly basis • Over a third of commuters spend more than £10 per week in stations
-
Upload
jcdecauxuk -
Category
Marketing
-
view
115 -
download
1
description
Transcript of Connected commuter shopping
Shopping
• 1 in 4 spend more than 13 minutes waiting for their evening train
• 9 in 10 commuters buy on impulse
• 41% of commuters buy toiletries at stations
• 51% visit a shop when travelling to and from the station
• 61% say their purchases are influenced by something within the station
• Half of commuters make at least one purchase on a weekly basis
• Over a third of commuters spend more than £10 per week in stations