Connected Care Exchange Conference...Photo by thereisnosquare - Creative Commons Attribution License...
Transcript of Connected Care Exchange Conference...Photo by thereisnosquare - Creative Commons Attribution License...
Connected Care
Exchange Conference Presented by Welch Allyn
November 4, 2014
Thank You to Our Sponsors
Joseph C. Kvedar, MD
Founder and Director
Center for Connected Health
Partners HealthCare
2015: mHEALTH’S COMING OUT PARTY… OR IS IT?
Joseph C. Kvedar, MD
© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.
Apple
Samsung
Microsoft
Intel
But is it irrational exuberance?
RECENT ENTUSIASM FOR mHEALTH…
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• mHealth: $1.95B in 2012, predicted to be$49B by 2020
• Wearables: Predicted to be $12B by 2018
• 75% of consumers believe wearableswill positively impact wellness
MARKET ESTIMATES
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PAYMENT REFORM –AN OPPORTUNITY
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• How is HealthKit different than now-defuntGoogle Health?
• Samsung’s S Health (on its 3rd generation) –adoption not strong
•Aetna discontinues CarePass August 2014
• Microsoft, Samsung, Apple betting that theSmart Watch will be the difference
THOSE WHO CANNOT LEARN FROM HISTORY ARE DOOMED TO REPEAT IT (GEORGE SANTAYANA)
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TYPICAL APP STRATEGYGive The People What They Want
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In Health Care That Can Result In
MISPLACED RESOURCES
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The People We’d Really Like To Have As mHealth Users
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HEALTH APPS ARE DIFFERENT
Although 1 in 10 U.S. adults over the age of 18 owns an activity tracker, within 6 months one-third stops using them.
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HEALTH APPS ARE DIFFERENT
More than 80% of health apps that are downloaded are abandoned within 2 weeks.
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Even though we know people need these apps, they don’t always want them
HEALTH APPS ARE DIFFERENT
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WE CHECK OUR SMARTPHONES >100 TIMES A DAY!
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BUT PUSHING A BUTTON FOR HEALTH IMPROVEMENT IS TOO HARD.
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The Bottom Line
DON’T CONFUSE EDUCATION WITH INSPIRATION
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ENGAGEMENT IS KING
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TOOLS FOR ENGAGEMENT
Frictionless Technology
Social
Personalization
Relevance to Everyday Life
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FRICTIONLESS
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FRICTIONLESS
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FRICTIONLESS
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TOOLS FOR ENGAGEMENT
Social
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GET SOCIAL RIGHT
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MULTIPLE DIMENSIONS TO SOCIAL
Camaraderie
Competition
Visibility
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SOCIAL - Camaraderie
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SOCIAL - Competition
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Average drop of HbA1c: 1.5
69% achieved a drop in BP
SOCIAL - VisibiltyDIABETES & BLOOD PRESSURE CONNECT
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TOOLS FOR ENGAGEMENT
Personalization
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Customized
Program DesignReadiness
To Change
Connected
Health Data
Practice
Location
Analytic
Engine
PERSONALIZATION: TEXT 2 MOVE
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PERSONALIZATION: TEXT 2 MOVE
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0.36
1.08
0.62
Low engagement High Engagement All
HbA1c Change
Mean change in HbA1c by engagement level
*
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RELEVENCE TO EVERYDAY LIFE
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RELEVENCE TO EVERYDAY LIFE
Subconscious Triggers
Go Where the Consumer Is
Focus on Near Term Goals
State of the Art Design
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-10%
0%
10%
20%
30%
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50%
60%
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100%
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
% A
dh
ere
nc
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Study Period
Weekly Adherence Rates (mean +/- SEM)
Reminder group
No Reminder Group
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SUBCONSCIOUS TRIGGERS: SUNSCREEN REMINDERS
Arch Dermatol. 2009;145(11):1230-1236.
GO WHERE THE CONSUMER IS
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FOCUS ON NEAR TERM GOALS
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STATE OF THE ART DESIGN
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BIG DATA, BIG OPPORTUNITY
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BIG DATA
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BIG DATA
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BIG DATA
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IMPLICATIONS
• The “give the people what they want” strategy for consumer apps does not translate
• If we don’t get engagement right, mHealth will godown in history as yet another tech bubble
• Some companies are doing some things rightsome of the time
• This will be hard but worth the effort
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WAYS TO CONNECT
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The cHealth Blog:
chealthblog.connectedhealth.org
www.connectedhealth.org
Annual Symposium:
October 23-24 2014; Boston
LinkedIn Group:
Connected Health Community
Twitter:
@connectedhealth
@jkvedar
Contact Me: