Connected | Autonomous | Intelligent · Connected Digital Cockpit solution facilitates simultaneous...
Transcript of Connected | Autonomous | Intelligent · Connected Digital Cockpit solution facilitates simultaneous...
Technology convergence and digital technologies are creating new opportunities to impact customer
experience and fuel the growth of brands and businesses across the world.
It is an era characterized by unprecedented volume, variety and velocity of innovation.
And these possibilities will be multiplied by emerging technology breakthroughs in fields such as
Artificial Intelligence, Robotics, the Internet of Things, Autonomous Vehicles, Smart Home, Broadcast
and Communication, Healthcare, and more.
Tata Elxsi is uniquely placed with integrated technology and design teams to help enterprises
re-imagine their products and services - from strategy, consumer research and insights, to service and
experience design, technology implementation, integration, launch and beyond.
I am happy to share with you our products and services across Automotive, Broadcast and
Communications, Healthcare, Smart Home, AI and IoT.
Learn more about how Tata Elxsi helps you discover new revenue streams, improve efficiencies, and
drive business transformations by converging technologies, industries, and methodologies to deliver
exceptional outcomes.
Nitin PaiCMO and Chief Strategy Officer
inside
AUTOMOTIVE ..................................03• Infotainment
• V2X
• Adaptive AUTOSAR
• AD/ ADAS
• Robotaxi
• VDrive
• eMobility
• ITS
• TESA – TE Smart Annotations Platform
• AI DMS - AI-based Driver Monitoring
System
MEDIA & COMMUNICATION ......... 25• FalconEye, Test & Automation Product Suite
• OTT Services
• Android TV
• RDK-B Gateways
• Network Transformation Services
• AIVA - AI Video Analytics Platform
• iCX - Intelligent Customer Experience
Platform
HEALTHCARE ..................................40• Product Engineering Services
• Value Analysis & Value Engineering Services
• Verification & Validation Services
• Artificial Intelligence in Healthcare
• EU MDR/ IVDR Compliance with ScrumDR
Framework
• Clinical Evaluation Report Consulting &
Writing Services
• Post Market Surveillance Services
• Packaging & Labeling Services
SMART APPLIANCES .....................64• Smart Appliances Services
• Smart Kitchen
• Smart Laundry
• Smart Cleaning
• Video Surveillance
• Smart Health
• Smart Home
INFOTAINMENT SERVICESConnected and User-friendly
OPPORTUNITIES ADDRESSED
ECU consolidation to share resources, eliminate components, and reduce associated costs• e-Cockpit: Capability demonstrator with integrated
infotainment, instrument cluster, heads-up display, and
ADAS features working from a single SoC
• Android/ QNX/ Linux implementation & customization,
OTA feature development, porting & integration activities
• Access to pre-release Android versions
Multi-screen and multi-modal digital experience with minimal driver distraction• UI UX design & development
• 3D/ 2D visualization for instrument cluster and head unit
• Multi-modal interface – gesture control, voice recognition
• AR experience for heads-up display
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Connected, Personalized, and User-friendly Connected Digital Cockpit solution
facilitates simultaneous working of
infotainment, instrument cluster,
Adaptive AUTOSAR-based ADAS
functionalities from a single SoC and
integration of V2X applications in
real-time without compromising the
security or performance requirements,
capable of driving multiple
high-resolution displays.
BENEFITS
• ECU consolidation
• Cost reduction
• Better safety and security
enforcement
KEY TECHNOLOGIES
• Secure real-time OS
• Adaptive & Classic AUTOSAR
• Connected V2X applications
FEATURES
• Instrument Cluster in Docker container on Linux • IVI on Android• ADAS & V2X applications in Docker containers on Linux • ADAS sensor fusion on Adaptive AUTOSAR• Scalable and modular architecture • HMI supports Kanzi /Qt/ GLS/ CGIS• V2X platform with GLOSA, EEBL & EVW
CONNECTED DIGITAL COCKPIT DEMONSTRATION
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V2X SERVICESConnected and Safer
OPPORTUNITIES ADDRESSED
Futuristic urban mobility and intelligent transportation systems requiring V2X applications for driver assistance and safer commute• V2X application feature development
• Radio agnostic V2X application framework
• Stack & feature porting to custom hardware
• Cloud Big Data Framework – Data collection and analysis
• Vehicle integration
• HMI development
• Cyber security analysis
Validation of features in complex on road usecases• V2X Emulator can reproduce real-world conditions in the
lab, and test V2X ECUs and AR-V2X for cost effective field
testing
• Expansive test system covering functional, performance &
security scenarios
• Security testing against Sybil attack, time elapsed
certificates, data playback, data alteration, and GNSS
spoofing
• Load testing for highways and heavy traffic scenarios with
up to 50 cars
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Architecture definition and development• Radio agnostic and platform
independent architecture
V2X algorithm and application development• Emergency Electronic Brake Light
(EEBL)
• Intersection Collision Risk Warning
(ICRW)
• Emergency Vehicle Warning (EVW)
• Collaborative Parking (CoP)
• Green Light Optimal Speed Advisory
(GLOSA)
• In Vehicle Signage (IVS)
• Cooperative Adaptive Cruise Control
(CACC)
• Road Work Warning (RWW)
• Floating car data
• Convoy assist and sensor sharing
V2X ARCHITECTURE AND FEATURE DEVELOPMENT CASE STUDY
V2X application integration in vehicle and testing• Bench testing using Veins simulator
• Integrated V2X module and antenna
in vehicle
• Vehicle level testing in test track and
road scenarios
• Data logging and analysis
• Tested V2X interoperability among
multiple OEM
Standards followed• European Telecommunications
Standards Institute (ETSI)
• Car2Car (C2C) consortium
V2X Architecture Definition, Applications Development, and Validation for a European OEM
Images are for illustration purposes only
MARKET UK
BUSINESS BENEFIT Quicker time-to-market
DELIVERY MODELFixed, onsite
WHAT’S NEXT System integration and production
ready architecture
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AUTOSAR ENGINEERINGDevelop | Configure | Integrate & Maintain
OPPORTUNITIES ADDRESSED
Need for inter and intra ECU communication and standardization for reusability and exchangeability of the modules across the OEM. Designing a module configuration that aligns with multi-OEM software requirements• Rich experience of working with products of Vector, EB,
Mentor etc.
• AUTOSAR Classic & Adaptive implementations
Highly automated driving, Car2X, software updates over the air, or vehicles as part of IoT raise completely new requirements for a software platform for the next generation of ECUs• Development of BSW/ Application S/W components
• Integration of BSW with application components
• Testing & verification
• MCAL services - development, testing & maintenance
• Tool development services
• Custom (Hybrid/ non-AUTOSAR) development
• Maintenance & support
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OVERVIEW
A demo application that showcases service
oriented communication between AUTOSAR
Adaptive node running on R-CAR platform
and AUTOSAR Classic node running on Linux.
SCOPE
• The Classic node provides a service which
when subscribed, sends speed
information via an event. The
Adaptive node subscribes to this service
and displays the speed using a speed
gauge
• Functional Clusters used: Communication
management, execution management,
logging and tracing, persistency
• Configure: Applications, service interfaces,
and machine using the configuration tool
• Generate the manifest files, proxy and
skeleton and integrate/ build using CMake
ADAPTIVE AUTOSAR DEMONSTRATION
TOOLS
CANoe 11 | Ubuntu 18.04 | CMAKE 3.10 | QT Creator
ADAS, AS & AD ENGINEERING SERVICES Perceive | Integrate | Validate
Need for a comprehensive feature-rich and diverse ADAS platform
• Design, development, and optimization of ADAS
frameworks across multiple platforms
• Experience with HMI & graphic overlays
• AUTOSAR/ non-AUTOSAR compliant development,
integration and validation
• Ready to deploy ADAS algorithms, HILS simulation, and
vehicle level V2X testing frameworks
Rapidly incorporate Driver Monitoring solutions with Advanced Safety features• 360 degree surround view system, rear view assistance
system, camera monitoring, and other important features
• Functional Safety ISO 26262 compliant development and
validation
Enhanced Vehicle Perception System powered by AI and ML• AutoSens Silver Award winning AR-V2X validation solution
• AI-powered advanced DMS solution - eye gaze, head
pose, drowsiness, and eye closure
• “autonomai” an AI-based middleware platform for AD
• Image processing & sensor fusion experience
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SCOPE
• Development and
integration of the autonomai
stacks for achieving L3
autonomy
• Validation of the
autonomous driving features
with level 3 autonomy on a
test track in Germany
Scaling to next level• Test for real-world scenarios
on public roads with
different environment and
climatic parameters
AUTONOMOUS DRIVING WITH - AD MIDDLEWARE PLATFORM
CASE STUDY
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HIGHLIGHTS
The project was fully developed and tested by Tata Elxsi’s engineering team. Readily deployable autonomai stacks meant that the project was completed well within the timelines and promoted increased time-to-market to the customer.
Actual Vehicle on Test Track in Germany (Car masked to maintain OEM confidentiality)
Map of Test Track
MARKET
OEMs and Tier 1s for
Autonomous Driving
DELIVERY MODEL
Fixed Cost
BUSINESS BENEFITS
L3 Autonomy
Robo-TaxiIntelligent | Autonomous | Re-Usable
OPPORTUNITIES ADDRESSED
Level 4 Autonomous Taxi Concept
Ground-up development of L4 autonomous driving • End-to-end expertise in L4 autonomous system
development from system specification, system design,
sensor configuration, AD stack development, simulation
testing, vehicle integration, & vehicle validation
• In-house developed tools for sensor selection and point
cloud data generation
• Defined design approach aligned with NHTSA standards
Design and development of re-usable modules• The availability of reusable algorithms & modules, virtual
validation-based on the simulated and real vehicles
scenarios reduce the time-to-road
Scenario generation and validation of AD algorithms• Validation of the algorithm on a test vehicle in a
controlled traffic environment
• Generation of synthetic scenes and validated algorithm
through in-house developed tool - VDRIVE
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APPLICATION SCENARIO
• Passenger request for a taxi through a
mobile app
• Car autonomously approaches the
passenger
• Passenger gets into the car and enters
the destination in the screen provided
• Car drops the passenger at the desired
destination
SCOPE
• End-to-end expertise in L4 autonomous
system development from system
specification, system design, sensor
configuration, AD stack development,
simulation testing, vehicle integration, &
vehicle validation
• In-house developed tools for sensor
selection and point cloud data
generation
• Safety architecture | Design and
development of re-usable modules
ROBO-TAXI DEMONSTRATION
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BENEFITS
• Reusable software modules and algorithms• Reduced lead time• Algorithms are vehicle-tested in restricted traffic conditions• End-to-end system development, validation, and integration capability• Synthetic data generator tool for training the algorithm• Simulation framework for system and module testing
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V-DRIVE (AUTONOMOUS DRIVING SIMULATION ENVIRONMENT)Cost-Effective | Photo-Realistic | Customizable
OPPORTUNITIES ADDRESSED
Reduced dependence on real-world data for validation of autonomous driving/ ADAS algorithms• Complete physical simulation of environment and sensors
• Photo-realistic, dynamic scene rendering using gaming
technology
Reduce development cost & lead-time• Significantly less expensive than other virtual validation
offerings such as IPG Carmaker & VIRES VTD
• Easy-to-use GUI allows for rapid creation and execution of
test cases
• Automated generation & execution of test cases (using AI)
reduces testing lead-time by up to 40%
Easily customizable• Sensor parameters, vehicle dynamics models, and
simulation objects can be defined by users as required
• Modular and open architecture enables customization of
the core simulation engine, sensor output generator,
camera simulator and other components
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APPLICATION SCENARIO
Simulation-based testing of
autonomous driving and ADAS
algorithms, with support for multiple
sensors, V2V-V2X communication via
ADASIS messaging and HD maps
SCOPE
Virtual validation environment using
gaming technology for photo-realistic
simulation
• Fully configurable sensor models
(cameras, radar, LIDAR and
ultrasonic sensors)
• Fully customizable vehicle dynamics
models (powertrain, steering, tires,
brakes, chassis, and suspension)
• Supports import of user-defined
static and dynamic objects (vehicles,
pedestrians, buildings, trees,
animals, etc.)
BENEFITS
• Costs around 60% less than similar from competitors offerings• Compliance with ADASIS, OSM, ISO 26262, ISO SOTIF• Easy-to-use GUI enables quick customization of simulation parameters and rapid test case creation• Automated generation & execution of test cases to reduce testing lead-time by up to 40%
VIRTUAL DRIVE DEMONSTRATION
Sample Scene Output using Automated Test
Case Generation
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eMOBILITY HILS FRAMEWORKAgile | Scalable | Re-Usable
OPPORTUNITIES ADDRESSED
Lab-based framework for the validation of Electric Vehicle system such by
plugging in the Device Under Test to fully functional Hardware in Loop Simulation
40-50% Cost reduction by re-using HILSReadily available components:
• Vehicle Supervisory Control
• On-board Charge Module
• DC-DC Converter
• Battery Pack
• BMS
• Inverter
• Motor Control Unit
• Motor
• AD/ ADAS Domain Controller
• Charges only as per usage
• In-house developed test
automation framework with
pre-written test cases
Access to expert advice and testing services for planning and execution completeness of test scenarios• Functional Tests
• Diagnostics Tests
• Drive Scenarios
• Standards Verification
• Performance Analysis
• Drive Cycles
• Range Verification
• Electrical Compatibility
• Network Tests
• Load Tests
Scalable to component, systeml, and vehicle level validation
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In-house lab-based framework for validation of EV systems such as Battery
Management, Inverters, DC-DC Converters, etc.
e-Mobility HILS DEMONSTRATION
Service Offerings
Functional Tests
Diagnostics Tests
Drive Scenarios
Standards Verification
Performance Analysis
Validation As A Service
Significant investments enabling ready-to-use
facility, tools, and resources
Complete Interconnected
Vehicle Level HILS
Scalable validation test bench to support AD/ ADAS,
Infotainment & Telematics ECUs
The HILS setup capable to perform Signal level and
Power level validation
Simulated Environments,
Drive Scenarios, and Vehicle
Dynamics
Access to Tata Elxsi’s Test
Scenario database and 100% Automated Test
execution
Drive Cycles
Range Verification
Electrical Compatibility
Network Tests
Load Tests
INTELLIGENT TRANSPORTATION SYSTEMSecure | Comfortable | Captivating
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Improving transportation systems, emissions, and traffic congestionsA next-gen application enabling innovative services for various
means of transport and traffic management
Custom-built platform for intelligent transportation solutions:
• Passenger Information System (PIS)
• Automatic Vehicle Location System (AVL)
• Security Camera Network System (SCN)
• Vehicle Health Monitoring And Diagnostics (VHMD)
• Infotainment System
Safer roads, secure environment, comfortable journey• Custom high-performance platform for enabling ITS with
compliance to UBS II ITS specification
• A platform having pluggable ML engines for various
applications like AI DMS, telematics data analytics and
insights, security, surveillance, etc.
• Smart Traffic Management - Reduced congestions, accidents
• Machine learning and pattern matching based route
planning - effective road usage
Custom high-performance platform for enabling Intelligent
Transportation System applications, compliant with UBS II ITS
specification. A platform having pluggable ML engines for
various applications like AI DMS, telematics data analytics
and insights, security, surveillance, etc.
Safer roads, engaged driversReduced loss of life/ accidentsEnhanced traffic securityReduced operational cost
INTELLIGENT TRANSPORTATION SYSTEM DEMONSTRATION
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TI Jacinto 6-based solution, HD disassociated displays (for the BDC), Ethernet cameras, Dual band Wi-Fi, 4G connectivity and navigation system with world-wide coverage• Passenger Information System (PIS)
• Automatic Vehicle Location System (AVL)
• Security Camera Network System (SCN)
• Vehicle Health Monitoring And Diagnostics (VHMD)
• Infotainment System
Real-time cognitive monitoring of driver/ occupant using vision & telematics data on NVIDIA board:• Intelligent system to monitor, automate, analyze, and
manage alerts for driver
• Integrated cloud analytics platform for remote driver
safety monitoring
SMART ANNOTATIONSIntelligent | Precise | Effortless
FAST & EFFICIENT DATA ANNOTATIONS
A versatile AI-based annotations tool powered by intelligent
video analytics for diverse applications facilitating
• Automatic annotations corrections
• Semantic segmentation
• Hierarchical image tagging
• Named entity recognition -- Action detection, scene
recognition, face recognition, sentiment analysis
• Interpolation – Automatic object tagging throughout all
frames where object occurs
PRECISE GROUND TRUTH DATA GENERATION
• A robust platform for recognizing the content of images/
scene for automatized vehicles/ driving scenarios
• Reduced real-world driving tests using AI
• Near-miss scenario generation
• Corner case failure identification
• Abnormal drive scene generation
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Tata Elxsi’s versatile Smart Annotations platform powered by intelligent video analytics for data generation & augmentation
Tata Elxsi Smart Annotation
A versatile AI-based automatic annotations tool powered by
intelligent video analytics for data generation &
augmentation
Automatic Labelling | Effortless Corrections | Intuitive User Interface
AI-based data generation & augmentation enables “training” the cars’ software to recognize various situations that pop up on the roads• Reduced real-world driving tests using AI
• Near-miss scenario generation
• Corner case failure identification
• Abnormal drive scene generation
Automated data preparation of training data• Automated annotations
• Automated annotations corrections
• Self learning system – increased accuracy & reliability
SMART ANNOTATIONS SERVICES DEMONSTRATION
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DRIVER BEHAVIOR INTELLIGENCE SERVICESSmarter | Safer | Secure
Powered by AI and backed by Analytics, Tata Elxsi’s Driver Intelligence Service is a smarter, scalable and light-weight solution to gain driver behaviour insights
SAFER ROADS & ENGAGED DRIVERS
Enhanced driving analytics by correlating driver and telematics data • Driver scoring based license renewals
• Accident event analytics & dangerous
driving event prediction
• Regular defaulter identification
Improved driver engagement through cognitive monitoring• Occupant health monitoring
• Driver lifestyle profiling
• Coaching for better driving
• In-car personalized entertainment – personalized
media streaming, targeted advertisements,
personalized offers/ incentives
ENHANCE VEHICLE OPERATIONAL EFFICIENCY
• Edge analytics made possible by quantization & pruning of
neural networks
• Trip Analytics - Driver tracking, fuel analytics, maintenance
tracking
• Failure predictions for vehicle components
• Usage based insurance & warranty claims validation
2 OEMs
1+ Million vehicles
Driver + Telematics
data correlation
OBD + TCU Device
types
50+ Telematics
Parameters
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50+ Telematics Parameters | Driver + Telematics Data Correlation | OBD/TCU Device types | Powered by AI & backed by Analytics
Remote driver safety monitoring and driver behavior analytics on Cloud• After event analytics on DMS alerts
• Vehicle telematics data analytics
• Driver behavior analysis using OBD data
DRIVER BEHAVIOR INTELLIGENCE SERVICE DEMONSTRATION
Real-time cognitive monitoring of driver/ occupant using vision & telematics data on NVIDIA board:• Intelligent system to monitor, automate, analyze, and manage
alerts for driver
• Integrated cloud analytics platform for remote driver safety
monitoring
Automatic real-time monitoring of driver using camera feeds• Driver scoring
• Driver drowsiness detection
• Attentiveness warning
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FalconEye QoE MEASUREMENT AND TEST AUTOMATIONMeasure | Analyze | Improve Customer Experience
OPPORTUNITIES ADDRESSED
Media service providers need to improve customer engagement and retention, and expand their customer base• Elevate QoE and NPS to near maximum with automation,
monitoring, triaging, and proactive remediation
• Detect service issues, find root causes, and take action
before degradations can spread
Reduce amount of customer support required• Reduce support needs by up to 85% by ensuring the right
configuration and working of CPE and applications
Increase RoI on software delivery workflow automation, and speed up acceptance• Obtain 80% or more automation at minimal cost
• Improve scripting productivity using the built-in
authoring tool
LICENSABLE SOFTWARE PRODUCT
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• Single solution for both end-user devices and cable
gateway devices test automation
• Security audits on connected devices under the same
solution
• Speed up the workflow with CI, and a 30% increase in test
execution
APPLICATION SCENARIO
• QoE: Player performance benchmarking across different
devices/ Operating Systems/ Firmware versions
• Delivery pipeline software components change validation
from QoE delivery point-of-view
• Monitor the quality of video content including HD and 4K, at
multiple stages of content delivery, from creation to
consumption on various end device (Mobile, STB, OTT,
SmartTV, Gaming consoles)
• Multi-device testing scenarios including test home setup in
a lab
• Security audit of connected devices
OUR CONTRIBUTION
• State-of-the-art rack setup to accommodate various devices
ranging from STB, Android devices, iOS devices, streaming
devices, smart TVs, and gaming consoles
• QoE dashboard with test manager along with test vectors,
workflow, and interactive metrics visualization
• API library and tools covering advanced scenarios like
throttle bandwidth, Http/Https request response analysis
• FalconEye CPE to see and interact with the devices under
test across multiple locations
DEMONSTRATIONFalconEye TESTING QUALITY OF EXPERIENCE
BENEFITS
• Reduction in cost per script by up to 50%• 90% boost in software/ device acceptance• 75%+ coverage of automated functional tests • Increased workflow automation• Data driven root cause analysis• Reproduce and analyzing transient issues• Ability to also test iOS and SmartTV devices
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OTT SERVICES FOR OPERATORSDeploy | Personalize | Monetize
Reduce time-to-market• Rollout cloud-based OTT services within weeks using TEPlay
and white labelled apps
• Common app framework for all devices reducing
development time
Improve engagement: Use design and AI• Personalized UI & content discovery
• Cognitive video services with AI for meta-data, deeper
discovery
Performance: QoE and QoS• FalconEye: 360° automation & monitoring of QOE/S
- Automate testing and reap testing OpEx benefits up-to 85%
- Non-intrusive predictive QoE metrics
Expand market share: Launch cloud-based OTT services• Unified solution for DVB, IPTV, OTT
• Launch multiple brands under one infra
• Pre-integrated Ad solutions
• Customer engagement analysis tools
• 20+ Operators • 100+ Million subs serviced• 5+ Media houses • Award-winning Design Team
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DEMO SCENARIOS
• Content security using CAS/
multi-DRM
• UI composer for layout
customization on the fly
• Automated media workflow
management using CMS
• Doubling monetization through
subscription management system
and AVOD (Pre, mid, and post rolls)
SCOPE
• SaaS based pre-integrated OTT
backend components (CMS, SMS,
DRM, OTT middleware, analytics, UI
composer, Ad solutions, content
discovery platform, usage analytics)
• OTT clients for mobile and living
room devices
BENEFITS
• Single vendor for all the OTT components for faster deployment• Dynamically scalable with microservice architecture• Multi tenancy and language support• Centralized monitoring service• Centralized data lake with powerful analytics
OTT PLATFORM DEMONSTRATION
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ANDROID TV Localize | Deploy | Monetization
OPPORTUNITIES ADDRESSED
Localized app, country specific app, multi-lingual voice, culturally adept • Push, on-demand, interactive for 100+ regions and
language
• Content discovery with voice assistance and cognitive
video AI
Increase ROI of CAPEX in the network• OTT app, ad technology, and payment gateway
integration
• QoE assurance with FalconEye proactive monitoring
Faster go-to-market with the leading GMS and Widevine CAS partner • Early access to Android releases with dedicated OTA server
• Ready customizable Operator Tier templates
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• Operator tier launcher solutions
• Widevine CAS integration on AndroidTV-P platform for IPTV multicast services
• Automated media workflow management using CMS
• Customer lifecycle management with remote monitoring and management
• Second-screen solution integration for customer engagement
• Enhance customer experience with content discovery & recommendation solution
• Seamless IP and satellite design right from EPG to content playback
“Google Widevine is delighted to select Tata Elxsi as a Certified Widevine Implementation Partner. Tata Elxsi’s strong ecosystem in the PayTV Broadcast and OTT markets will help to widen the adoption of our Widevine CAS solutions by customers.” - Brian Baker, Senior Director and the Head of Widevine at Google
ANDROID TV HYBRID STB DEMONSTRATION
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RDK-B: Next-Gen CPE EngineeringDeploy | Manage | Monetize
Double down on customers with customized operator controlled platform• Higher levels of device management and assurance
• Add features like multiple WAN interfaces, community
Wi-Fi, self-heal
Faster managed rollouts with end-to-end services partner for reduced OpEx• Consulting, CI/ CD/ DevOps, field testing, validation,
analytics, triaging
• SoC, network elements, headend feature integration
Monetize with improved customer experience • Actionable Insights with automation of data collection
and analysis
• Security solutions to address vulnerabilities in home
environment
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Analytics Triaging Validation & Certification System Integration Pre and Post Deployment Support
5 MSOs50 MILLION CPEs
7 SoC/ OEM DEV PARTNER
20+ DEVICE TYPES
• Pro-active monitoring with data aggregation and analysis on telemetry data
• Fault identification by detection of field events, real-time, and historic data dashboards showing marker trends
• RDK-based Micronets providing traffic segmentation and policy management in a home network using SDN
• Content Management System integrated with customizable lightning-based prime application framework on RDK platform
BENEFITS• Monitor device health markers including memory usage, load average, known error strings, program ID, etc.• Enable proactive measures to improve user experience before incident reporting• Provide differentiated services for the various sub networks, enable specific features like bandwidth control, parental control, additional security, etc.• Reduce time-to-market for new application release
RDK-BASED CPE SOLUTIONS DEMONSTRATION
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NETWORK TRANSFORMATION SERVICES FOR OPERATORSOptimize | De-risk | Accelerate
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RICH USER CONTROL
Easy• Enrich service orchestration and
micro-services architecture
Fast• Customization for unified OSS/BSS
based on Open API standards
Live• Domain-driven design for portals,
middleware, agile-CRM, and apps
OPERATIONAL EXCELLENCE
Affordable• Test automation framework
delivering up to 60% reduction in
OpEx
Reliable• Simulate redundancy scenarios for
pre-deployment verification
Low TCO• Multi-year OSS/ BSS maintenance
with 10% y-o-y cost reduction
Easy integration of OpenStack, AWS, VMware, Azure into TEOSM
Graphical representation of the health of NS instances
Role-Based Access Control (RBAC)
Cross-platform application to deploy TEOSM orchestrated by Kubernetes
Enhanced security and support for enterprise-scale applications
Live progress status
NETWORK ORCHESTRATION EASY, FAST, LIVE CASE STUDY
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VIDEO COGNITION PLATFORMAnalyze | Understand | Act
OPPORTUNITIES ADDRESSED
Hyper personalization
• Catch Up TV content generation as per user profile and
preference
• Rich features to cater to choices of personalized security
and surveillance requirements (e.g. Gait and Pose analysis,
face-based feature enablement etc.)
• Cabin comfort adjustments and monitoring based on user
emotion and sentiments
Higher revenue generation – By monetizing archived content
• Automated data annotation (e.g. Autonomous cars)
• User defined content curation for broadcasters (e.g.
highlights generation, video summarization)
• Event specific anomaly detection for smart surveillance
Automation• When cognition is offloaded to AI we can achieve a
higher level of automation allowing overall increase in
productivity
• Fits brilliantly with the new age automation drive
powered by AI
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AI Based Video Analytics
Intelligent video analytics platform for content curation & object/ action/ event meta-tagging
APPLICATION SCENARIO
Automated metadata generation
• Identifying objects, actions, scenes, emotions, faces, and
more
Highlight generation for a sports match
• The video platform can tag actions and events based on
the key image frames and sound and can create a
compelling highlight
Posture correction using video app
OUR CONTRIBUTION
• In-house Hierarchical Object Tagging makes iterative
tagging automated and less time consuming
• Pattern recognition and anomaly detection support
• Voice and non-voice-based indexing support
• Context-based Video Analytics Engine
BENEFITS
• Pre-trained accurate AI models help in accelerated time-to-market (early deployment of business logic)• Scalable architecture (with APIs to interface with lot of Video and Data management tools) with pre-trained AI models for NLP, Object/ Scene/ Action identification, etc.• 70% reduction in manual tagging efforts
AUTOMATED CONTENT ANALYSIS DEMONSTRATION
| 38© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
CUSTOMER EXPERIENCE MANAGEMENT SERVICESMonitor | Manage | Automate
ENHANCE CX
Accelerated customer onboarding by automating workflows using • Zero touch provisioning
• Intelligent firmware upgrades
rollout
Hyper-personalization through intuitive self-care apps
Faster issue resolution through advance data analytics• CRM portal for accelerated issue
resolution remotely
• App for assisted diagnostic service
to field technician
• Predictive analytics for anticipating
issues
IMPROVE OPERATIONAL EFFICIENCY
• Reduce call volumes through
proactive real-time monitoring
• Reduce Truck Rolls by remotely
managing and resolving issues
through self healing mechanisms
• Generate recommendations &
actionable insights using advance
analytics
• Field Trials Management for faster
rollouts
4 MSOs
20+ Million CPEs
10+ Device types
200+ Device Parameters
| 39© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
A secure, scalable, and distributed solution by Tata Elxsi for enhancing Customer Experience and improving Operational Efficiency
Integrated Customer Experience Management
Suite of services to monitor, automate, analyze, and manage CPEs
10+ Device types | 200+ Device Parameters
Proactive real-time monitoring of CPEs using remote monitoring agent• NoC Monitoring Portal showing aggregated view of all
parameters
• Watchlist Portal for deep dive analysis of parameters
collected from individual CPEs
• Analytics Dashboards showing composite health index of
the CPEs
Always-on remote management of CPEs• CRM portal for real-time analysis & actions
• Field technician app for assisted diagnostics
• Self care application
CUSTOMER EXPERIENCE MANAGEMENT SERVICE DEMONSTRATION
| 40© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
Even as digital technologies
continue to transform patient care,
the healthcare industry continues
to grapple with increasing
complexity in medical devices,
stringent regulatory requirements
and pressures to retain & grow
market share.
Tata Elxsi, the design and
innovation arm of the Tata Group,
brings insight-led design and novel
technologies together to help
customers create exceptional
products, solutions, and end-user
experiences.
REIMAGINING DESIGN &
ENGINEERING FOR THE CONNECTED
FUTURE
PRODUCT ENGINEERING SERVICESResearch | Design | Deploy
Launch superior and differentiated products in the market• End-to-end product development
support by industry experts
• Integration of digital technologies
(IoMT, AI, AR/ VR/ MR) for
enabling various use cases
Improve device reliability, performance and safety• Risk-based design approach to
meet high product quality
standards
• Dedicated test infrastructure and
customizable test environment to
ensure stable product lifecycle
Sustain high revenue generating products in the market• Post-market engineering support
for extended product lifecycle
• Proactive compliance with latest
regulatory standards
OPPORTUNITIES ADDRESSED
| 43© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
COMPLETE DESIGN & DEVELOPMENT OF IN-VITRO DIAGNOSTIC (IVD) DEVICE
APPLICATION SCENARIO
• Design & development of a
point-of-care (POC) device for
screening of malaria and sickle cell
disease
• Enabling connectivity with WiFi
IEEE 802.11 b/g/n 20MHz (1x1)
and bluetooth 5 (BLE)
• Developing a digital ecosystem
for population health
management regulatory
standards
SCOPE
• Market research in South Asia,
Africa, and South America
• Creation of user, system and
sub-system requirement
specification
• Miniaturization and integration of
two diagnostic technologies into a
single portable device
• Mechatronics, enclosure, and UI
design
• Comprehensive V&V, including
clinical validation support
• AWS-based cloud platform
development
• EU IVDR compliance
documentation
BENEFITS
• Complete product development ownership• Collaborative R&D leading to ‘Intellectual property’ for the customer• Clinical validation support through ecosystem partners
CASE
Product to be launched in South Asian, African, and South American markets
| 44© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
DEVELOPMENT OF NEXT-GEN LASER LITHOTRIPSY DEVICE
APPLICATION SCENARIO
• Re-engineering of high energy
Holmium laser-based minimally
invasive lithotripsy device
• Product conforming with latest
design standards
• Optimizing end-to-end workflow
and intuitive UI for seamless user
experience
SCOPE
• Benchmark and study of client's
and competitors’ products
• Redesign of product with
improved industrial design
concepts
• Engineering feasibility study for
reusability of existing
sub-assemblies
• Design of 35W high energy device
• Usability enhancements with
touch screen feature and Android-
based secondary wireless display
• Product compliance with EMC 4th
edition standard
• Sub-system and system testing
BENEFITS
• Comprehensive project management leading to USD 165,000 saving on R&D expenditure• Future ready product for upcoming compliance requirements• Technical file documentation support
CASE
Product launched in the US and European markets
| 45© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
VALUE ANALYSIS & VALUE ENGINEERING SERVICESExtend | Optimize | Localize
Product-line extension for new market segments• Incorporate market feedback to
launch technologically advanced
and safer devices for improved
clinical outcomes
Market development and diversification• Identify usage gaps through
consumer research and
understand region specific needs
• Maintain benchmarked product
quality and performance while
aligning product cost in
accordance with regional price
sensitivity
OPPORTUNITIES ADDRESSED
Extend product lifecycle and end-of-life support• Revisit high revenue generating product portfolio for cost optimization
and comply with the latest regulatory requirements
• Proactive cost and performance assessment for reiterating PDLC (assessing
ROI in value engineering)
| 46© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
PRODUCT-LINE EXTENSION
APPLICATION SCENARIO
• Market penetration by targeting
other segments with suitable
product adjustments
• Enhancing existing product
capabilities leveraging technology
advancements
• Optimizing products for improved
safety, performance, and user
experience
SCOPE
• Hardware design, mechanical
design, and material change
• Development/ optimization of
control system algorithm
• Form factor reduction without
compromising on functionality
and aesthetics
• Prototype & aesthetic mock-up
development
• Digital technology integration
- Touchscreen UI development
- Wireless connectivity
enablement
HIGHLIGHTS
• Line extension for therapeutic, electrosurgical, in-vitro diagnostic, and medical imaging devices• Improved critical product performance features with collaborative R&D • Compliance documentation as per the regional requirements
CASE
Product launched in the US, European, and Japanese markets
| 47© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
LOCALIZATION OF DEVICES FOR NEW MARKETS
APPLICATION SCENARIO
• Targeting new markets with
products sufficing regional needs
• Optimizing BOM cost for
improved bottom-line
• Complying with market-specific
regulatory requirements
SCOPE
• Consumer research and insights
to identify usage gaps
• Regulatory requirements gap
analysis
• BOM assessment and low-cost
alternative identification
• Hardware design and firmware
development
• Enclosure redesign for size
reduction and material change for
weight reduction
• Mock-up with additive
manufacturing
• Clinical validation support
HIGHLIGHTS
• Re-engineered in-vitro diagnostic and medical imaging devices for emerging markets• Upto 40% BOM cost reduction in the case of IVD device value engineering projects, while retaining intended product functionality• Ready-to-submit documentation for regional regulatory bodies
CASE
Localization for European, South American, and APAC markets
| 48© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
END-OF-LIFE SUPPORT
APPLICATION SCENARIO
• Managing device obsolescence
for products nearing end-of-life
• Improving device feature and
performance
• Complying with latest regulatory
requirements
SCOPE
• Product environmental
compliance (RoHS, REACH, Prop
65, CMR, etc.)
• BOM assessment to identify
non-compliant or soon-to-be
obsolete components
• Procurement of alternative
components and their respective
documents from suppliers
• Suggest engineering changes and
follow-up with stakeholders for
sign-off
• Sub-system and system V&V
• Proactive compliance
documentation as per the latest
requirements
HIGHLIGHTS
• Obsolescence management for medical imaging and therapeutic devices• Interfaced with suppliers for component quality certificates and procurement• ECR-ECO-ECN management
CASE
Product launched in the US and European markets
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VERIFICATION & VALIDATION SERVICES Design | Assess | Certify
OPPORTUNITIES ADDRESSED
Achieve commercialization goals with optimized V&V process • Adopt automation in V&V process for accelerated
deployment
• Flexible onsite-offshore model supported by
multi-disciplinary team, adept in various V&V
methodologies
Comprehensive and reliable V&V program• Dedicated test infrastructure and customizable test
environment to ensure product quality throughout its
lifecycle
• Explicit and intensive execution of design verification
and validation process vis-à-vis intended use
• Thorough testing against product/ functional
requirements, maintaining complete traceability across
the project lifecycle
| 50© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
VERIFICATION & VALIDATION SERVICES
DIFFERENTIATORS
• 15+ years of safety-critical devices V&V experience
• Dedicated V&V Center of Excellence (CoE)
• Industry trained biomedical and systems engineers
with experience of class II and III devices
• Automation experience with multiple COTS &
homegrown tools
• Technical documentation expertise, catering to
regulatory requirements in major and emerging
markets
• Ecosystem of internationally accredited testing labs
• Mature defect management process and KPI-based
governance
V&V SERVICE OFFERINGS
• Design test strategy and plan for product or system V&V
• Establish test automation environment and framework
• Execute and document test protocols and report
• Test functional and non-functional requirements
• Validate test method and process (IQ, OQ, PQ)
• Establish end-to-end traceability
BENEFITS
• At least 50% increase in productivity using automation framework• Upto 30% reduction in cost of quality with global delivery models• Standard methods ensuring test adequacy for comprehensive test coverage
MET
HO
DO
LOG
Y
PEOPLE/ MANAGEMENT METRICS
MANAGED TEST CENTER
NEA
R SH
ORE
ON-SHORE HYBRID
INFRASTRUCTURE/ TOOLS
TEST ASSETS AND FRAMEWORK
OFF-SHORE
Tata Elxsi’s V&V Services Mechatronics Testing
Mechanical TestingSoftware TestingSystem Testing
Compliance TestingPackage and Label Testing
Process Validation
| 51© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
ARTIFICIAL INTELLIGENCE IN HEALTHCAREAnnotate | Train | Deploy
OPPORTUNITIES ADDRESSED
Identify areas of opportunities and build meaningful solutions for the end-user• Business empathy driven consulting framework to
rapidly prototype and validate the solutions
• Team of multi-disciplinary experts to identify areas of
opportunity and implement solutions
High quality data annotation for training AI models• Standard QA methods and processes for medical data
annotation
• Highly secure data management practices
Develop & deploy AI-based Software as a Medical Device (SaMD)• Model lifecycle management adhering to Good
Machine Learning Practices (GMLP) and Total Product
Lifecycle (TPLC) approach recommended by FDA
• Deployment methodology ensuring optimizations
related to computing resources as well as latency
| 52© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
INTELLIGENT DECISION SUPPORT SYSTEM
APPLICATION SCENARIO
• Enhancing advanced images
using deep learning methods to
detect subtle patterns of clinical
significance
• Designing decision support and
predictive analytics system for
radiology applications
BENEFITS
• Exceeded state-of-the-art performance (>95%) in classification of brain MRI images • Trained model with limited dataset size (<1000 data samples)• Better outcome with low fidelity images from 1.5T MRI
CASE
Healthy Control MCI AD
Input Output
OUR CONTRIBUTION
• Enhanced the MRI images using
deep learning driven pixel
enhancement techniques
• Developed customized
auto-encoder based feature
extractor module for 3D brain MRI
images
• Classified brain MRI images into
Normal, Mild Cognitively Impaired
(MCI), and Alzheimer’s Disease (AD)
| 53© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
ScrumDR FRAMEWORK FOR EU MDR/ IVDR COMPLIANCE Smart | Agile | Scalable
OPPORTUNITIES ADDRESSED
Retain and gain additional market share with timely compliance • Ensure EU MDR/ IVDR compliance well before the
deadline with
– Agile-based implementation for high deliverable
throughput
– Reusable MDR assets focused on first-time-right
concept
– Ecosystem of internationally accredited testing labs
Comprehensive program oversight fostering function-wise collaboration• Centralized program management for flexible sprint
planning to efficiently handle high volume
implementation work
Contain increasing cost of compliance• Multiple offshore cross-functional scrum teams for
parallel implementation to minimize stress on the
bottom-line
| 54© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
ScrumDR FRAMEWORK FOR EU MDR/ IVDR COMPLIANCE
APPLICATION SCENARIO
• Transitioning to EU MDR/ IVDR for
all risk classes (I, IIa, IIb, and III for
medical devices and A, B, C, D for
in-vitro diagnostic devices), across
all specialties
• Implementing centralized
agile-based project
management for high volume
gap-analysis and rework
(across manufacturing sites &
functions)
• Conducting additional tests as per
the new requirements
BENEFITS
• 30% reduction in lead time with agile-based high deliverable throughput• 40% reduction in cost of compliance with extended offshore team• Upto 15% of further reduction in transition efforts with “ready-to-use” customizable assets
SCOPE
• Technical file/DHF remediation of
more than 10,000 reusable Class-I
products before May 2020
• Update/ create QMS processes
and SOPs
• Flexible onsite-offshore team or
offshore delivery center (ODC)
catering to function or site-
specific transition needs of
manufacturers for multi-year
overall transition (Class IIa, IIb, and
III products)
| 55© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
CASE
Tata Elxsi MDR/ IVDR Assets
Cross-Functional Team | Reusable Checklists | Template Repository | Training Modules
OEM-side Stakeholders:Business Team, Management,
MDR Program Leader
Sprint Planning Meeting
Joint RA Team ReviewTata Elxsi Team
Sprint end date and team deliverable
do not change
Sprint Retrospective Meeting
Ready for Submission RMF
Monthly CCB meeting and Program Backlog
Grooming
Program Manager
Team selects as many stories as it
can commit to deliver by end of
sprint
PrioritizedSystem
RMFs, Caseto Caseitems,
Defects
Daily Scrum Meeting
OEM RA Team
ProjectManager Every
24 Hours
Burndown/ up Charts
1 Month Sprint
Sprint Backlog
BreakoutTask
Agile-based Project Management
| 56© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
CLINICAL EVALUATION REPORT CONSULTING & WRITING SERVICESAssess | Analyze | Execute
Clinical Evaluation Report (CER) creation for newly classified and up-classified devices • Data collection followed by thorough analysis and
interpretation to create high-quality CERs, compliant
with the MEDDEV 2.7.1/Rev4, EU MDD and MDR
requirements
Address rigorous post-market oversight and maintain records for annual safety updates • Prepare periodic post-market clinical follow-ups
(PMCFs) and safety update reports (PSURs) to align
with the EU MDR requirements
• Multiple project management teams working across
divisions to assess gaps, remediate, and track changes
OPPORTUNITIES ADDRESSED
Access to skilled cross-functional professionals • A diverse team of medical writers, clinical data evaluators, system engineers, and physicians/ surgeons (MD) with
extensive domain understanding on intricate clinical, technological, and biological aspects to support detailed
interpretations and comprehensive writing
| 57© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
BENEFITS
• Reduced turnaround time by 20 – 25% for CER creation of legacy products/ Class-I devices/ newly classified medical devices• Active post-market oversight to help improve on existing features, make devices more robust, and enhance consumer trust in the brand • Data collection through methodical, objective, and reproducible search strategies
CLINICAL EVALUATION REPORT CONSULTING & WRITING SERVICES
APPLICATION SCENARIO
• Creating/ updating Clinical
Evaluation Reports (CERs) to
ensure clinical safety and
performance of medical devices,
across specialties such as
cardiovascular, urology, general
surgery, respiratory, and
neurology
SCOPE
• Gap analysis w.r.t EU MDR and
MEDDEV 2.7.1/Rev 4
• Prepare clinical evaluation plan |
PMCF plan & report | Literature
review plan, strategy & report
• Create/ update clinical evaluation
reports
• Data gathering, analysis &
interpretation: Literature search &
appraisal | Sales & complaints data
| Risk analysis | Clinical
investigation | Post-market
surveillance | CAPA
• MAUDE data analysis
• Establish state of the art (SOTA)
• Risk-benefit assessment
• Re-assessment of claims
DEMONSTRATION
| 58© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
POST MARKET SURVEILLANCE SERVICESPeriodic | Effective | Robust
Minimize clinical risk exposure and detect/ predict potential product failures in the field • Effective complaints management to characterize
real-world device performance & clinical outcomes
• Proactive complaints handling resulting in reduced
complaints backlog
Adhere to region-specific regulatory requirements • Well-defined approach for remediation and document
updates to comply with revised regulations
• Improve product quality and clinical outcome through
established guidelines, resulting in faster regulatory
approvals
OPPORTUNITIES ADDRESSED
Maintain and increase customer confidence in the brand • Systematic post-market surveillance (PMS) process for proactive product oversight, leading to improved device
performance
• Efficiently identify the need for preventive, corrective or field safety corrective action to ensure product sustenance
| 59© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
BENEFITS
• Access to advanced PMS capabilities and team of experienced professionals for timely regulatory submissions
• Harmonized and standardized PMS processes to ensure 25 – 30% cost effective PMS program
• Team ramp-up/ramp-down as per customer’s changing needs with customizable program management
POST MARKET SURVEILLANCE SUPPORT
APPLICATION SCENARIO
• Conducting and executing
post-market surveillance
across product portfolio
• Conducting customer surveys
and collecting worldwide
registry data
• Processing customer
complaints, followed by
investigation and closure of
complaints
• Preparing medical device
reporting and vigilance
SCOPE
• Update the benefit/ risk profile
and risk management files
• Update the design and process
validation documents – including
the IFU and labeling
• Performance evaluation/ clinical
evaluation report update
• Customer surveys and complaints
handling
• Post-market clinical follow-up
documentation
• Detection and reporting of AERs
(Adverse Event Reporting)
• Remediation and documentation
of updates in response to revised
regulations
• Medical device reporting and
vigilance, in order to provide
evidence of safety and efficacy
CASE
Post-market Surveillance/ Vigilance
Medical Device Reporting/ Medical
Device Vigilance
Recalls/ Field Safety Corrective Actions
Investigation/ CAPA
Risk Management
Product Enhancement
Hospitals
Medical Professionals
Patients
Other Sources
Com
plai
nts
Man
agem
ent
| 60© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
PACKAGING & LABELING SERVICES Design | Standardize | Implement
OPPORTUNITIES ADDRESSED
Cross-functional collaboration to cope with evolving regulatory landscape • Interdisciplinary expertise
(regulatory, packaging and
labeling), testing
infrastructure, and ready-to-use
customizable assets for accelerated
remediation
• Centralized project management
ensuring accuracy and integrity of
labels across the supply chain
Standardize and automate labeling workflow across multiple manufacturing sites • Harmonize labeling processes to
reduce turnaround time and
increase output efficiency
• Increase agility to save significant
cost associated with product
launch, rebranding, and recalls
due to mislabeling
Sustainable packaging solutions that demonstrate sterile barrier properties • Design & development of sterile
packaging and aseptic
presentation in compliance with
ISO 11607-1 and ISO 11607-2
| 61© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
BENEFITS
• Reduced the operational cost and standardized the labeling process across all manufacturing sites• Centralized label lifecycle management software leading to 30 – 35% increase in efficiency
STANDARDIZED THE LABELING PROCESS ACROSS MULTIPLE MANUFACTURING SITES
APPLICATION SCENARIO
• Centralizing the labeling process and implementing
corporate standards across the organization
• Streamlining mass label changes, simplifying
maintenance, and support for global labeling
operations, and shortening approval process
SCOPE
• Validate Prisym label design and management system
• Establish SOPs and DOPs in collaboration with
customer for creation of new labels in Prisym
• Write requirement specification documents for label
design and conversion
• Design graphics in Adobe tools (Illustrator and
Photoshop) and labels in Prisym for each product
family
• Label verification (Agile and Prisym based) including
routing, maintaining, and completing change orders
for all artifacts used in designing
CASE
| 62© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
BENEFITS
• 24% reduction in lead time using lean approach in remediation • 50% reduction in timeline by using alternate approach for ‘aging test’• Timely compliance with EU MDR requirements for notified body review
HIGHLIGHTS
• Design & development process in compliance with ISO 13485:2016 - 7.3 and 21 CFR Part 820.30• Complete ownership of requirement creation, testing (in-house and onsite), and documentation along with change management
MEDICAL DEVICE PACKAGING REMEDIATION
APPLICATION SCENARIO
• Remediating sterile and
non-sterile packaging for
medical devices
SCOPE
• Perform gap analysis to be in
compliance with ISO 11607- Part 1
& 2: 2019
• Close identified gaps by
performing additional tests or
providing convincing rationales
• Identify the worst case product for
testing and rationalizing the test
results for similar products
CASE
| 63© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
| 66© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
APPLICATION SCENARIO
Food management• Detects fruit, vegetable, and
packed food
• Create shopping list, online
grocery shopping
Recipes • Virtual personal nutritionist
• Integrate popular cooking
platforms like Sidechef and Innit
Entertainment • Cooking platform for
professionals and hobbyist for
collaborative work
User interface • Voice assistant (Alexa, Google
home), dynamic UI touch, and
gesture control
CONSUMER BENEFITS
• Easy to use - every one is an expert cook now• Cooking is entertaining• Makes grocery shopping fun• Reduce wastage, eat right
SCOPE
AI models development for digital kitchen platform
• Custom designed network to meet
high accuracy & performance
requirement
• Device appropriate data gathering
and augmentation strategy to
address poor lighting
• Synthetically generated data to
augment the datasets
Connectivity module development
Mobile and cloud application development
CASE STUDY
SMART KITCHEN
| 67© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
Launch exciting use cases for the future• As an expert partner, we help you with consumer
research, technology and design
• Bring innovation using advanced technologies such as
cognitive AI, analytics, and connectivity frameworks
keeping design thinking at the forefront
Win the experience battle• User experience design methodology that delivers
personalized and unique experiences for each consumer
• Best-in-class platforms and applications integrated and
customized to your needs
Device interoperability and security• Conformance and certification services for UL
Cybersecurity Assurance program
• Readily available security solutions for secure boot, secure
upload, OTA
• Access ecosystem partners for entertainment,
e-commerce, recipe apps, health & fitness, VPA
SERVICES - OPPORTUNITIES & CHALLENGES ADDRESSED
REL
EVA
NT
USE
CASES
CONSUMER RESEARCH DESIGN
COST
EFF
ECTI
VE
C
OMFORT CONVENIENCE
ENTERTAINMENT SECURE
EA
SE
OF
USE
EC
OSY
STEM PA
RTNERSHIP USER EXPERIENCE
TECHN
OLO
GY
Addressing the ‘Market of One’
| 68© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
SMART VACUUM
APPLICATION SCENARIO
Dry and wet mopping robotic cleaners
Decision making based on the object detected to cover maximum area
Identify misplaced objects and alert
Mapping and navigation, efficient path planning for floor cleaning
Voice enabled interface
Identify and categorize personal living space in house – understand “clean my room”
SCOPE
SLAM (Simultaneous Localization And Mapping) algorithm implementation
AI on edge device
• AI model development and
optimization
• Reinforcement learning
Prototype & aesthetic mock-up development
Product design for local market needs
Form factor reduction without compromising on functionality and aesthetics
Obstacle detection: Pre-trained for detecting 15 classes
HIGHLIGHTS
• Ability to recognize object and avoiding collision• Highly optimized AI model to fit into low footprint embedded platform• Country-specific variant of product design• Execution speed: 2.2 FPS, 90% detection accuracy
CASE STUDY
| 69© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
SMART LAUNDRY
APPLICATION SCENARIO
Garment detection, identification and sorting• Including cloth type, owner, tag and
fabric identification
Robotic arm to pick and place the garments
Clothing care system to refresh cloths
Control panel with intuitive interface and options for personalization
Laundry as a service: Reserve, schedule, monitor, and pay for the laundry services
SCOPE
AI models development for intelligent laundry system • Based on state-of-the-art neural
network architectures
implementation
• Implement “few-short learning”
techniques to develop solution
with limited data set
• Test environment setup inline with
end product environment
Robovision implementation to pick and place the garments
Rapid prototype development of clothing care system
Concept design: Pre-detergent mix and water re-use
CONSUMER BENEFITS
• Spend less time on sorting clothes • No worries on damaging those beaded garments• You don't have to be tech savvy to operate the machine• Save water in every wash
CASE STUDY
| 70© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
SMART SECURITY
APPLICATION SCENARIO
Live video analytics
• Classification of person, unattended,
and suspicious objects
Automatic video tagging
• Easy retrieval, for efficient content
search such as objects, actions,
scene, emotion, face recognition
Integration with thermal infrared camera
Camera with audio analytics capabilities to detect abnormal sounds
Smart access control
SCOPE
Video analytics platform development with hierarchical object tagging
Optimized AI engine to run on embedded platform
Implementation of audio analytics
Developing AI solution on low memory edge device
Running analytics on low resolution thermal images
HIGHLIGHTS
• Platform that supports various home security use cases• Event specific anomaly detection• Mines stored video data and answer query• Combination of CNN, RNN/ LSTM, NLP/ NLU
SOLUTIONS
| 71© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
SMART HEALTH
APPLICATION SCENARIO
Monitor various vital parameters like step count, heart/ breath sound, sweat level, respiratory rate, skin temperature
Determine stress level based on above parameters
Communicate with home appliances for automatic temperature control, playing calm music on smart speaker based on emotional status
Alert user or family members if anomalous readings detected
Remotely monitor/ diagnose patient
SPECIFICATIONS
Solution is based on Renesas Rx231platform
Mobile applications (Android 5+ iOS6)
Bluetooth connectivity
Compliance or regulatory support• IEC 62304 - Medical device SW -
SW development lifecycle
• IEC 60601– Medical Electrical
Equipment
• FDA Class – II
• UL 2900 – Cyber security
HIGHLIGHTS
• Medical measurements with calibration and medical safety support• Document artifacts as per IEC 62304, UL 2900• Product design and prototyping of the device
SOLUTIONS
A COMPLETE IoT PLATFORM FOR OPERATORS Quick | Flexible | Reliable
Launch vertical services as early as 2 months • Connected car, building automation, & home automation
• Progressively roll-out new features and services
• Service oriented architecture, DevOps delivery,
Microservices-based design
Highly flexible microservices architecture based on Kubernetes • Simple on-boarding and customer lifecycle management
• Ability to ingest and process massive amounts of machine
data
• Platform supports wide choice of readily interoperable
devices for operators
Deliver services with real-time information, 99.9% uptime guaranteed • High availability by design, geo-redundant deployment,
clustered DB
• Made for operators IoT platform for millions of
transactions
IoT PLATFORM FOR MILLIONS OF TRANSACTIONS
• Tested 10,000 concurrent devices• 14 kbytesevery minutes with an ingestion latency of 250 millisecond
| 72© Tata Elxsi 2020 | epd_brief_Jan20 | For Public Distribution
IoT Platform
APPLICATION SCENARIO
• Access security video feed remotely from your smart
phone, from anywhere in the world
• One touch of a button that turns all lighting for a given
room on/ off
• Built-in alerts which will notify you if the front door is left
open for longer than five minutes
TATA ELXSI’S CONTRIBUTION
• Enabling device to cloud connectivity
• Testing of home automation products
• Developed mobile applications to control
AYLA’S CONTRIBUTION
• Core IoT platform
• Ready OEM ecosystem
• 8+ years of experience in smart home
BENEFITS
• Faster new services rollout• Enhance end-customer experience• Reduced risk• Operators service deployment support
SMART HOME DEMONSTRATION
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About Tata Elxsi
Tata Elxsi is amongst the world’s leading providers of design
and technology services for product engineering and
solutions across industries including Automotive, Broadcast,
Communications, and Healthcare.
It provides technology consulting, new product design,
development, and testing services. Tata Elxsi also provides
solutions and services for emerging technologies such as
IoT (Internet of Things), Big Data Analytics, Cloud, Mobility,
Virtual Reality and Artificial Intelligence (AI).
Tata Elxsi has a global presence, and is supported by a talent
pool of over 5,000 employees, a network of design studios
and development centres.
TOGETHERFUTURE
LET’S BUILD THE
Tata Elxsi’s IDV (Industrial Design & Visualization) Studio, Bengaluru
Canada | China | France | Germany | India | Ireland | Japan | Netherlands
Portugal | South Africa | Spain | UAE | UK | USA
For Public Distribution © Tata Elxsi 2020 | epd_brief_Jan20