1.Brands, blogs and banter6th December 2012#confusedbanter

2. Agenda Welcome : @heleddjones Agenda 3- 4 Brands and Blogs speakers Isabel Clift Hostelbookers Clare MacNaughton A Modern Military Mother Andrew Girdwood Lbi 4 6 Banter Drinks and nibbles #confusedbanter 3. Confused.comWhy have we organised this event? 4. Confused.com brand outreach 2012 5. Confused.com blogger outreach 2012 Useful/ bespoke content e.g. widgetsUsing PRs under embargo Reviews of new apps and products 6. Confused.com Challenges 7. Content Strategy Tips06/12/12 Isabel CliftHostelBookers.com Ltd, High Holborn House, 52-54 High Holborn, London, WC1V 6RL, United Kingdom Copyright Hostelbookers 2010 8. Hi! Were HostelBookers Budget accommodation in over 3500 destinations More than 5 million travellers visit each year Over 120k Facebook fans and growingHostelBookers.com Ltd, High Holborn House, 52-54 High Holborn, London, WC1V 6RL, United Kingdom Copyright Hostelbookers 2010 9. AgendaTwo points to a good content strategy:1. Relationships2. Keeping on the pulseHostelBookers.com Ltd, High Holborn House, 52-54 High Holborn, London, WC1V 6RL, United Kingdom Copyright Hostelbookers 2010 10. RelationshipsBrand PartnershipsBlogger RelationshipsHostelBookers.com Ltd, High Holborn House, 52-54 High Holborn, London, WC1V 6RL, United Kingdom Copyright Hostelbookers 2010 11. RelationshipsBrand partnershipsHostelBookers.com Ltd, High Holborn House, 52-54 High Holborn, London, WC1V 6RL, United KingdomCopyright Hostelbookers 2010 12. Relationships: Brand PartnershipsBrand partnershipsHB content partnerships this year Tip: Work with brands outside your nicheHostelBookers.com Ltd, High Holborn House, 52-54 High Holborn, London, WC1V 6RL, United KingdomCopyright Hostelbookers 2010 13. RelationshipsBlogger eventsHostelBookers.com Ltd, High Holborn House, 52-54 High Holborn, London, WC1V 6RL, United KingdomCopyright Hostelbookers 2010 14. Relationships: blogger eventsCharming Villas BlogHouse, Besalu, SpainHostelBookers.com Ltd, High Holborn House, 52-54 High Holborn, London, WC1V 6RL, United Kingdom Copyright Hostelbookers 2010 15. Relationships: blogger eventsCharming Villas #BloghouseSuccessesLinks and coverage across blogs and social mediaStrengthened relationship with at least 15 committed bloggers HostelBookers.com Ltd, High Holborn House, 52-54 High Holborn, London, WC1V 6RL, United Kingdom Copyright Hostelbookers 2010 16. Relationships: blogger eventsHostelBookers #Hbloggerlove Awards PartyHostelBookers.com Ltd, High Holborn House, 52-54 High Holborn, London, WC1V 6RL, United Kingdom Copyright Hostelbookers 2010 17. Relationships: blogger eventsSuccesses#Hbloggerlove received over 2 million impressionsFollowupsurvey:Helped us gauge successCollected partnership proposalsHostelBookers.com Ltd, High Holborn House, 52-54 High Holborn, London, WC1V 6RL, United Kingdom Copyright Hostelbookers 2010 18. Relationships: blogger eventsFormula for a memorable blogger event + +ConvenientRelevant Fun HostelBookers.com Ltd, High Holborn House, 52-54 High Holborn, London, WC1V 6RL, United Kingdom Copyright Hostelbookers 2010 19. RelationshipsTakeawaysFind out where bloggers in your niche hang outMeetin person: bloggers meet-ups, conferences, industry eventsHave a clear idea of mutual benefitsHostelBookers.com Ltd, High Holborn House, 52-54 High Holborn, London, WC1V 6RL, United KingdomCopyright Hostelbookers 2010 20. Keeping on the PulseHostelBookers.com Ltd, High Holborn House, 52-54 High Holborn, London, WC1V 6RL, United Kingdom Copyright Hostelbookers 2010 21. Keeping on the pulseYou need a content strategy for eachHostelBookers.com Ltd, High Holborn House, 52-54 High Holborn, London, WC1V 6RL, United Kingdom Copyright Hostelbookers 2010 22. Keeping on the pulseStart with one question: WHY are we publishing this content?NotWHAT content are we going to publish?HostelBookers.com Ltd, High Holborn House, 52-54 High Holborn, London, WC1V 6RL, United Kingdom Copyright Hostelbookers 2010 23. Keeping on the PulseForces you out of brand mind setPuts you in audiences shoesStops basic errors:HostelBookers.com Ltd, High Holborn House, 52-54 High Holborn, London, WC1V 6RL, United Kingdom Copyright Hostelbookers 2010 24. Keeping on the Pulse#McDStories DisasterHostelBookers.com Ltd, High Holborn House, 52-54 High Holborn, London, WC1V 6RL, United Kingdom Copyright Hostelbookers 2010 25. Keeping on the pulseFormula for shareable content + Surprise EmotionHappinessHostelBookers.com Ltd, High Holborn House, 52-54 High Holborn, London, WC1V 6RL, United Kingdom How to win at Pooh SticksCopyright Hostelbookers 2010 26. Keeping on the pulseHostelBookers.com Ltd, High Holborn House, 52-54 High Holborn, London, WC1V 6RL, United Kingdom Copyright Hostelbookers 2010 27. The point isAmazing content is the start of a beautiful relationship withBrands BloggersCustomers=WIN!HostelBookers.com Ltd, High Holborn House, 52-54 High Holborn, London, WC1V 6RL, United KingdomCopyright Hostelbookers 2010 28. Thanks for listening!HostelBookers.com Ltd, High Holborn House, 52-54 High Holborn, London, WC1V 6RL, United Kingdom Copyright Hostelbookers 2010 29. CONFUSED.COMThe Benefits of Blogging with Brands 30. WHY DO I BLOG? 31. BLOGGING IS PERSONAL 32. BLOGGING FOR MONEY 33. BRAND VALUES 34. BRAND EQUITY 35. BRAND & BLOG LOVE 36. CONTENT IS KING 37. BLOGGERS REIGN 38. THANK YOU 39. Who am I? A blogger Landed a job at a digital agency Still a blogger @AndrewGirdwood 40. Todays chat 41. 1)Dont take the piss2)Be useful3)Be human 42. What does Google believe? 43. What do bloggers believe? 44. Theory Vs Practice 45. BribesUndisclosed adsLinks 46. One experience$120 YES or NO! 47. My questionWho is involved? 48. Their responseOkay, $140! 49. Google 50. What does thismean? 51. Authorship as a Google thing 52. More outreachIm a big fan of your blog! 53. Value? 54. Programmatic Buying(buzzword bingo alert!) 55. Data Trading 56. AutomaticMonetisation 57. Time to write 58. and SPACE JUMPS 59. 1) Better relationships2) More heat on dodgy deals 60. Contact Details:Twitter / Google + / Pinterest: AndrewGirdwoodEmail: Andrew.Girdwood@LBi.com 61. Confused.com Challenges Questions?@confused_blogs#confusedbanter Head to the bar and if youvenot already got one, grab agoodie bag.