Confex at PPA connect 2014
-
Upload
toby-beresford -
Category
Business
-
view
126 -
download
0
description
Transcript of Confex at PPA connect 2014
![Page 1: Confex at PPA connect 2014](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b58e714a79596e7e8b45c4/html5/thumbnails/1.jpg)
Leaderboarded at Connect 2014
Winning Together Why social feedback rocks
![Page 2: Confex at PPA connect 2014](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b58e714a79596e7e8b45c4/html5/thumbnails/2.jpg)
Leaderboarded at Connect 2014
Nike+ gives social feedback on running
![Page 3: Confex at PPA connect 2014](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b58e714a79596e7e8b45c4/html5/thumbnails/3.jpg)
Leaderboarded at Connect 2014
ZPP100 gives social feedback on marketing performance
![Page 4: Confex at PPA connect 2014](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b58e714a79596e7e8b45c4/html5/thumbnails/4.jpg)
Leaderboarded at Connect 2014
But what if feedback is multi metric – do you provide it like this?
![Page 5: Confex at PPA connect 2014](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b58e714a79596e7e8b45c4/html5/thumbnails/5.jpg)
Leaderboarded at Connect 2014
No, condense and make simple like this…
![Page 6: Confex at PPA connect 2014](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b58e714a79596e7e8b45c4/html5/thumbnails/6.jpg)
Leaderboarded at Connect 2014
Then, don’t give live feedback, turn it into a news bulletin
![Page 7: Confex at PPA connect 2014](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b58e714a79596e7e8b45c4/html5/thumbnails/7.jpg)
Leaderboarded at Connect 2014
How could you use Leaderboarded?
• Hashtag Fans – who is tweeting most on the hashtag?
• Hero Hacks –journalists sharing and engaging on our magazine
• Expert readers – which readers are most engaged with our content
• Just ask yourself what would a Nike+ program look like for my brand?
![Page 8: Confex at PPA connect 2014](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b58e714a79596e7e8b45c4/html5/thumbnails/8.jpg)
Leaderboarded at Connect 2014
HOW CONFEX USED LEADERBOARDED
![Page 9: Confex at PPA connect 2014](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b58e714a79596e7e8b45c4/html5/thumbnails/9.jpg)
Leaderboarded at Connect 2014
Inspiring eventprofs with gamification
![Page 10: Confex at PPA connect 2014](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b58e714a79596e7e8b45c4/html5/thumbnails/10.jpg)
Leaderboarded at Connect 2014
Clicking in to the news cycle
![Page 11: Confex at PPA connect 2014](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b58e714a79596e7e8b45c4/html5/thumbnails/11.jpg)
Leaderboarded at Connect 2014
And yeah we won an award
• Beating Cisco Live…
![Page 12: Confex at PPA connect 2014](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b58e714a79596e7e8b45c4/html5/thumbnails/12.jpg)
Leaderboarded at Connect 2014
That’s all folks – time for Q&A
• Toby Beresford
• @tobyberesford
• Kate Disley