Adam Long, Wordsmith for Marketing

Wordsmith for Marketing

ABOUT US

Adam LongDirector, Product Management@Adam_B_Long

Kieran WilsonDigital Marketing Manager@KieranWils

Top Moz Contributors & SEO Experts Get

Real:

What’s Valuable, What’s Not,

and What’s a Myth

THESE ARE THEIR STORIES...

Agenda

● The deal with SEO “tactics”

● Google eats good content

● Don’t wait for Google to find your content

● Don’t forget about the whole “Marketing” thing

“The current biggest SEO myth is that SEO is alive and going strong. Everyday, SEO is becoming a less powerful organic marketing channel.”

- Danny Dover, Lifelisted.com

SEO “Tactics” Haven’t Worked For Years

“Keyword Meta Tags had their benefit stripped from Google...

Keyword Density also lost all benefits some years ago.”

- Andy Drinkwater, iNet SEO

It’s About Making The BEST Content

This guy says so...

“There’s a lot of mythology that building good, unique content should be good enough to get rankings.

If you’re not producing the best result in the top 10, why should Google rank you?”

- Rand Fishkin, Moz

So, Why Should Google Rank You?

“It has always been silly to me to spend more time on link building tactics then on creating the content in the first place.

Make your page better than any other page on web about the same subject, or don’t publish it.”

- Patrick Sexton, Feed The Bot

Content Promotion

Awareness > Links > Traffic

“I see too many people adopt the build it and they will come approach — they put the content out there and just sit on their arse expecting links, shares and results.” -Tom Roberts

You’re Doing Marketing,NOT just SEO.

Sometimes the RIGHT thing for the client is the

WRONG thing for SEO.

Add Info on:Getting leads that drive business - not just “link juice”

Guest Blogging“I have to say guest posting, it’s one of the most valuable ways of getting your brand and proposition in front of a bigger or different audience then you already have.”

- Martijn Scheijbeler, The Next Web

“Guest blogging. Without a doubt, from a brand building perspective and a new audience perspective there’s nothing better. ”

- Phil Buckley

“Many SEOs ignore doing things that get them a nofollow link, but I believe there is huge value in nofollow links that might send qualified traffic.”

- Rand Fishkin, Moz

Sometimes the RIGHT thing for the client is the

WRONG thing for SEO.

Recap

● Google doesn’t care about you or your stupid backlinks.

● Google is just like Skynet, but dedicated to finding the best, most relevant knowledge.

● Just like you can’t trick your users into thinking your content is great, you can’t trick Google.

Meetup attendees get 3 free reports

(no strings) & 50% off your 1st month

if you choose to sign-up.

bit.ly/WSFM50

Thank You & Special Offer!