Confessions of a digital creative
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Transcript of Confessions of a digital creative
MADC PRESENTS
BEN KEENANCONFESSIONS OF A DIGITAL CREATIVE
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144 million active adblock users around the world
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The Internet is arelevance engine
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The one time I used a banner this week
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It was a solution not an ad
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When advertising gets it right it becomes culture
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Technology has destroyed most movie plots
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The Trove Project
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Stephanie Caldwell
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Celeste Baer
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Rohan Lancaster
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Here
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20 year old Arthur Green died in my childhood home on Christmas Eve in 1914.
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I just created a ghost story out of data
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Creatives have always used data we just don’t call it that
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Dark Patterns
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Do you want to generate clicks or culture?
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