Conference on Food Supplements Advertising Best Practice - Welcome to EASA · 2020. 6. 19. ·...
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. Continuons d’œuvrer pour une publicité toujours plus éthique et respectueuse de nos valeurs. Conference on Food Supplements Advertising Best Practice Stéphane Martin ARPP CEO Friday 22 April 2016, Bucharest
Transcript of Conference on Food Supplements Advertising Best Practice - Welcome to EASA · 2020. 6. 19. ·...
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Continuons d’œuvrer pour une publicité toujours plus éthiqueet respectueuse de nos valeurs.
Conference on Food Supplements Advertising Best Practice
Stéphane MartinARPP CEOFriday 22 April 2016, Bucharest
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.The benefits of Self Regulation vs. Law
Stéphane MartinEASA ChairmanFriday 22 April 2016, Bucharest
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“This is not so much a debate about self-regulation against hard-law, but rather about how law and self-regulation can and should interact in modern Europe”
Robert MadelinFormer DG of the EU Commission
DG SANCO & DG CNECTEuropean Political Strategy Centre (EPSC), Senior Adviser for Innovation
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Company codes
Sector-specific Codes or Commitments
National SR Codes
International Codes
National law / EU laws incl. AVMSD
Self-Regulation
Law
From Law to Self-Regulation
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The EASA Self-Regulatory Network
38 SROs in 36 countries
23/EU28 + Switzerland and Turkey
International Council for Ad Standards (11)
16 industry organisations
→Advertisers
→Agencies
→Media (TV, Radio, Print, Direct marketing,
Internet, Outdoor …)
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For the benefit of European
consumers & business
Handlecomplaints
Are part of a cross-border
network
Monitorads
Give copy advice
Provide Training
Self-Regulatory Organisations (SROs)What they do?
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Handling Complaints
Free of charge
In the local language
Quickly handled (87% within 30 days)
Assessed by an independent jury
Cross-border system ensures all complaints taken care of
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Complaints Handled by European SROs (Total Amount of Complaints)
39,233
34,534
36,168 36,123
60,234 62,232
65,160
68,988
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
2011 2012 2013 2014
Ads complainedabout
Complaintsreceived
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Misleading
Taste and decency
Social responsibility
Other
Health and safety
People’s Concerns
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Audiovisual Media Services remain most complained about Media on average
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73
414
117
158
62
393
95
129
0
50
100
150
200
250
300
350
400
450
2011 2012 2013 2014
Cross-bordercomplaints received
Cross-bordercomplaints receivedand resolved
Cross-Border Complaintsbased on the Country of Origin Principle
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EU & National Compliance Monitoring
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For SR to achieve full potential, the revised Media Framework must:
recognise explicitly the value of SR in enforcing ad provisions;
remain principle based and not overly prescriptive; is futureproof and flexible; encourages Member States to support effective
national advertising self-regulatory organisations and co-operate with the SRO whenever a legal backstop is needed;
maintains the country of origin principle and strengthens cooperation practices between the different national regulators and SROs.
Conclusion
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Thank you for your attention
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