Summit- Marketing in Media-Topic Suggestion

The media industry is currently going through a period of high pace transformation and change and is becoming, with constant increase of new channels and opportunities, more and more complex. Furthermore, Marketing has become an always more important area to drive growth especially in media companies. The Marketing landscape becomes unstructured, as old channels lose importance and new and innovative strategies appear with an incredible pace. Therefore, media companies and Chief marketing professionals of brands feel the increasing need to learn from best practice case studies of successful innovators of the industry to get insights about strategies and tools with potential of growth.

Learn marketing and fruitful community building strategies from the most successful leaders of audience engagement in social and mobile networks, discuss award winning digital content strategies and business models and get new impulses on the optimisation and convergence of your content strategy and broadband advertising channels. Identify how to improve your media sales and explore, how to find appropriate personnel to excel in this modern and demanding marketing environment.

An event with the topic “Marketing in Media” will give insights in strategies how to increase profits by improving marketing strategies, systems and tools within a media company.

The conference will target CMOs and Heads of Marketing from all types of media companies delivering through any type of channel. The topics are based on research with a suggestion of possible jobtitles for speakers for each session. Furthermore, there are indicated key sponsorship categories.

SESSION 1

The New Golden Age of Media- how to Learn to best Relate to your customers in Social Channels and Create engaged and Insightful Communities.

How to leverage the potential of social media to its fullest for your brand? Which strategies to apply, how to merge social responsibility and social marketing in advertising? -”Be right, not first”, How storytelling in social media environments can enhance projects.

Head of Social Media, e.g. IPC Media

SESSION 2

Mobile Marketing for Media Brands– The Future of Digital Marketing

Mobile marketing for TV and Broadcasting channels- constantly bringing on board viewers by reaching an increasingly target audience

Head of Media, e.g. British Journal of Photography (best use of mobile Award)

SESSION 3

Innovate and Optimise your Content with “Triple Play”, Combining Paid, Owned and Earned Components in Your Social Media Work and Learn from Best Practices for Building a Converged Media Strategy

Transformation and Redefining of the relationship to the consumer, advertising and media platforms, Pro s and con s of the native advertising phenomenon, Merging content with new technologies

SESSION 4

Manage the Transformation to a Successful “Digital First” Strategy

Digital Platforms – The future of content distribution, improve your digital content and mobile advertising strategy , Transition to a digital focussed marketing environment

SESSION 5

The Changing Way We Watch TV -Prime Time for Online Video and Modern Broadband Opportunities

Video across platforms and channels, Video at the heart of the consumer life experience, Social TV

SESSION 6

Improve your Media Sales Performance, Increase Your Share of Buys and Sales Force in your Brand

Selling in the media industry: how to get a bigger share of buys, tricks and hints of selling in the media industry, how to have skilled media sales staff in place, who are able to change customers ‘mind

SESSION 7

Learn Strategies for Successful Business models with an integrated E-Commerce Revenue Stream to Support Your Brand.

Integrate an e-commerce revenue stream in your business model around your media brand, Business models, paid content and advertising optimisation, pro s and con´s of paywalls, etc.

SESSION 8

Build an Award Winning Media Marketing Team

Where to find personnel with the right qualifications to meet the new digital marketing´s needs, which qualifications are this, which potential and personal features are key in these new, digital times? Enhance the staff capacities with digital, online and social marketing skills to to stay competitive in the business.

Suggested Ticket Price:

I would suggest the ticket price to be in a range of 890,- to 1090,- GBP for normal ticket, with early bird discounts for up to 20% off. Even if some media events have a lower price range, the price for event should indicate a high level of quality and exclusivity, as there the most prestigious media leaders should meet, learn and discuss on the highest level.

Key Sponsor categories of the Event:

Digital Marketing/Social media service provider:

Digital marketing and social media service provider look to meet CMOs and Marketing Professionals, to offer social media and other digital marketing services, including outsourced digital marketings teams.

Content Production and Strategy Provider:

They want to meet marketing professionals to sell their strategic content solutions, starting to strategy consulting for the production process, the production of ads or all kinds of creative solutions to outsourced professionals or trainings for inhouse employees,

Technology Providers:

Want to meet marketing decision makers, to offer new technology solutions.

Suggested Ticket Price:

I would suggest the ticket price to be in a range of 890,- to 1090,- GBP for normal ticket, with early bird discounts for up to 20% off. Even if some media events have a lower price range, the price for event should indicate a high level of quality and exclusivity, as there the most prestigious media leaders should meet, learn and discuss on the highest level.

For further questions:

Sonja Uhl

sonjauhl@yahoo.de

+49 179 190 7312