Conférence Internet des objets IoT M2M - CCI Bordeaux - 02 04 2015 - Thingworx - PTC
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Transcript of Conférence Internet des objets IoT M2M - CCI Bordeaux - 02 04 2015 - Thingworx - PTC
Présentation du groupe PTC
Alexis Morlière – Strategic Account Manager
2
Agenda
11 Présentation du groupe PTC
33
Quelques exemples clients
22
La technologie ThingWorx44
55
66
Acquisition de la société ThingWorx
Les enjeux de l’Internet des Objets
Le programme de Partenariat ThingWorx Ready
3
750+partners
10 millionstudents participating in PTC Global Academic Program
150+sponsored FIRST® Teams(For Inspiration and Recognition of Science & Technology)
~28,000active customers
1,534,000active PTC Windchill Seats
1,551,000PLM Seats
2,081,000total active Seats
PTC is a worldwide software editor
6,440+employees
2,150+employees in R&D
1,450+service professionals
ORGANIZATIONAL STRENGTH STRONG MARKET PRESENCE STRONG COMMUNITY SUPPORT
FINANCIAL STRENGTH GLOBAL FOOTPRINT
$100
$150
$200
$250
$300
$350
$400
$800
$900
$1 000
$1 100
$1 200
$1 300
$1 400
2010 2011 2012 2013 2014
8%
16%
3%8%
5%
Total Revenue ($ millions)Total non‐GAAP operating profits* ($ millions)% = YOY growth
FY 2014 revenue by verticalLife Sciences:
4%
Industrial Products:
31%
Federal, Aerospace& Defense:
19%
Electronics &High Tech:
15%
Automotive:
14%
Retail & Consumer:
8%
Other:
9% FY 2014 revenue by region
Americas:
41%Europe:
39%AP:
20%
Since 2009: Rev ↑~40%, EPS ↑ ~150%, PTC ↑ ~200%
4
Enabling companies to get competitive Product and Service Advantage
Confidential and Proprietary ‐ Not for Distribution
Provide Technology solutions that transform the way you create, operate, and serviceyour products
5
Unmatched Expertise in Multiple Vertical Markets
AutomotiveAutomotiveAerospace & Defense
Aerospace & Defense IndustrialIndustrialElectronics
& High TechElectronics& High Tech
MedicalDevicesMedicalDevicesRetail & ConsumerRetail & Consumer
6
PTC solutions are designed to help adress 7 major challenges
Value is shifting from hardware to software
Value is shifting from embedded system to
Internet
Value is shifting from product to service
External forces are creating new threats and opportunities
7
PTC System of Solutions
PTC System Requirements and Validation
PTC Enterprise Validationand Review
PTC Global Quality
PTC 3D Design
PTC Global Platforms
PTC Multi‐CAD Design
PTC Global Product Development
PTC Project Management
PTC Global Software Development
PTC Component and Supplier Management
PTC Materials Compliance
PTC ManufacturingProcess Management
PTC Technical Information
PTC Service Parts Information
PTC Service Knowledge Management
PTC Warrantyand Contract Management
PTC Service Parts Management
PTC Field Service Management
PTC Service Parts Pricing
PTC ServiceDepot Management
PTC ServiceNetwork
Management
PRODUCT
SERVICE
Closed‐Loop Lifecycle Management
8
Agenda
11 Présentation du groupe PTC
33
Quelques exemples clients
22
La technologie ThingWorx44
55
66
Acquisition de la société ThingWorx
Les enjeux de l’Internet des Objets
Le programme de Partenariat ThingWorx Ready
9
PTC Acquires ThingWorx – the Leading IoT Platform
• Founded in 2009• Rapid application development and execution platform• Modern architecture with flexibility to deploy on premise or in the cloud• Technology leadership in Smart, Connected Products & Manufacturing• Recognized as the industry leader
‐ «Enabling Technology of the Year»‐ «App Development / EnablementPlatform of the Year »‐ «Enabling Company of the Year»
1010
Industry Analysts Endorse PTC’s IoT Strategy
SOURCE
“Add PTC to your list of potential solution providers; the acquisition of ThingWorx changes the competitive
dynamics in each of these markets.” Dr. Marc Halpern, P.E., Ph.D., Research Director
Commentary: PTC Bets on the Internet of Things to Accelerate Growth
“With this technology on offer, PTC differentiates its service portfolio in the market and enables its customers to improve life cycle management processes around their products and services. This opportunity opens the opportunity for customers to develop new applications rapidly and make better use of the data captured from devices.” Emil Berthelsen, Principal Consultant
SOURCE Whitepaper: ThingWorx develops a model to generate sustainable revenues with PTC
“By adding ThingWorx to its portfolio, PTC can now offer its customers an innovative product that can be
embedded in numerous points in the manufacturing life cycle.” Denise Lund, Research Director
Article: Competition Heats Up in the Internet of Things Ecosystem: PTC Acquires Startup ThingWorxSOURCE
11
Agenda
11 Présentation du groupe PTC
33
Quelques exemples clients
22
La technologie ThingWorx44
55
66
Acquisition de la société ThingWorx
Les enjeux de l’Internet des Objets
Le programme de Partenariat ThingWorx Ready
12
Applications bring together people, processes, and things to create new forms of value
The Internet of Things
13
Capabilities of Smart, Connected Products
Four new categories of capabilities are enabled by smart, connected products
Monitor Product Condition
Monitor the Product’s External
Environment
Monitor Product Operation / Use
Alert and Notify of Changes
Control Product Operation / Use Personalize User Experience
Perform Diagnostics / Service and RepairEnhance Product Operation
Product Acts Autonomously
Act in Coordination with Other Products
Monitor
Control
Automate
Optimize
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1Trillion
More and more connected things requires more apps to get value from datas
“Manufacturing industry will be the #1 industry sector by share of global economic value‐add.”
– Gartner Forecast: The IoT, Worldwide, 2013
“Estimated potential economic impact of The Internet of Things in 2025, range from $2.7 – 6.2 trillion annually.”
– McKinsey Global Institute
2010 2020 2035
100MAPPS
1B
50B
5MAPPS
NEW IoT ECONOMICS• Cloud Computing• Network Ubiquity• Inexpensive Bandwidth• Inexpensive Devices• Lower Software Costs• Mobile Phones and Tablets
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Conventional Application Development is Unable to Unlock the Vast Potential of Smart Connected ProductsNot designed to work with the unique and evolving requirements of IoTapps
The Network
Sensors, Devices & Equipment
Application Development
Fixed Applications
CommunicationsElements Internet Mobile Networks
COMMUNICATIONS
ARCHITECT THE DATA MODEL
INTEGRATE OR WRITE SERVICES
DEVELOP DATA RELATIONSHIPS
DEVELOP EVENT TRAPS AND QUERIES
DESIGN AND BUILD INTERFACE
COMMUNICATIONS
ARCHITECT THE DATA MODEL
INTEGRATE OR WRITE SERVICES
DEVELOP DATA RELATIONSHIPS
DEVELOP EVENT TRAPS AND QUERIES
DESIGN AND BUILD INTERFACE
COMMUNICATIONS
ARCHITECT THE DATA MODEL
INTEGRATE OR WRITE SERVICES
DEVELOP DATA RELATIONSHIPS
DEVELOP EVENT TRAPS AND QUERIES
DESIGN AND BUILD INTERFACE • Complex Programming
• Build Platform Services on a Project
• Difficult to Maintain/Evolve
• High Risk, High Cost
• Barrier to Innovation
MAN
AGE CHAN
GE
16
Connectivity Layer ‐ Sensors, Devices &equipment:
Contains the connectors to any type of systemsor SI through any type of network (IP, GSM,RF…)
Communications Elements:
Sensors, Devices, and Equipment are connected through various methods, through different device clouds, & through hybrid networks environments
Core Layer application enablement:
Contains the asset database and all thebusiness logic. Also contain a codelessdevelopment platform to modelize assets andbuild business logics using predefined libraries
Applications Layer:
Application provided by ThingWorx is a webbased portal displayable on any type of screen(Tablets, PC, Smartphones). The portable isreachable through any web browser
Cloud ServicesBusiness Systems
ThingWorx Platform architecture overview
Wireless Provisioning
The Network
Internet Device Clouds
Mobile Networks
Easy & fast programming
Easy to maintain & evolve
Fast prototyping reduce costs & risks
Promote innovation
Device Management & connectivity
Easy to connect things through Edge MicroServer
17
Lead GenerationAccount ManagementUp‐sell, Cross‐sell
Usage‐based Billing Warranty Management Point‐of‐Sale Payments
Remote ServicePredictive MaintenanceEnhanced Customer Service
Connected Manufacturing IntelligenceConsumablesAsset Tracking & Management
Usage‐based Product DesignRemote Software ManagementConnected Quality
Connected EnterpriseData from Connected Products Enables Optimized Processes
CRM
SLM
SCM
ERPMES
Product Cloud
PLM
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The overall value from an Internet of Things Strategy
World Class Service
LEVERAGE DATA FROM CONNECTED PRODUCTS FOR
VISIBILITY, PROACTIVE SERVICE
Optimize Business Processes
COMBINE REAL‐TIME DATA WITH
EXISTING SYSTEMS TO INCREASE EFFICIENCY
DifferentiateOffering
INCREASE PACE OF PRODUCT AND
SERVICE INNOVATION
New Revenue Streams
UNLOCK NEW BUSINESS MODELS AND REALIZE NEW
VALUE‐ADD OPPORTUNITIES
Business Insight
ANALYZE PRODUCT DATA TO DRIVE NEW
INTELLIGENCE
Embrace IoT technology to transform products and services, innovate, and unlock new business models
19
Agenda
11 Présentation du groupe PTC
33
Quelques exemples clients
22
La technologie ThingWorx44
55
66
Acquisition de la société ThingWorx
Les enjeux de l’Internet des Objets
Le programme de Partenariat ThingWorx Ready
20
Thingworx functional architecture
21
Thingworx 3 main functional layer : connectivity middleware
First layer is Connectivity middleware
The Network
BUSINESS LOGICSTORAGE ENGINE
REST APIs
SYSTEM SERVICE INTEGRATION
COMMUNICATION MANAGER
MASHUP BUILDER SQUEAL
Eternal System & Services
EMS EMSEMS EMS EMS EMS
Top of connectivity middleware is composed of :• Capability to connect to external services (ie : Facebook, Twitter, Meteo
servicespublic database…)• Capability to send or receive commands to user application
Top of connectivity middleware
Middle Connectivity middleware is composed of :• Capability to provide and gather data through API for business
applications like SAP, ORACLE…• Capability to gather from or send data to other device clouds• Capability to gather and send data to internal Thingworx database with
identification of data sender or data consumer
Middle of Connectivity middleware
Middle Connectivity middleware is composed of :• Capability to provide and gather data to devices through any network• Capability to add any number of devices and route data to those
properly
Bottom of connectivity middleware
Connectivity middleware enable to connect users to devices and devices to users. Anyinteraction between those 2 entities is handled
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Thingworx 3 main functional layer : Device Cloud
Second layer is Device cloud
The Network
BUSINESS LOGICSTORAGE ENGINE
REST APIs
SYSTEM SERVICE INTEGRATION
COMMUNICATION MANAGER
MASHUP BUILDER SQUEAL
Eternal System & Services
EMS EMSEMS EMS EMS EMS
Business logic of the device cloud allow to :• Add to device smart activities such as event based functions, data
analysis, data typology• Make automatic checks and activities independently of the user
Business logic related to device cloud
Device cloud storage allow to:• Build complex device typology with inheritance capability• Share functions, data, or events between family of devices• Instantiate different level of devices to be addressed by application.
Application can address one device or device that share a propriety, or a function, or an event…or a combination of those
Storage of device cloud
Device cloud relation to EMS allow to:• Build specific events, functions or data inside the device • Use the intelligence of the device to perform actions or updates of data
or software• Know in real time all device related information to allow the database to
be an image of the device
Device cloud & EMS
Device cloud enable the platform to build any logical unit related to a device or a group of device. It generates all related items into the database
23
Thingworx 3 main functional layer : Application enablement
Third layer is Application enablement
The Network
BUSINESS LOGICSTORAGE ENGINE
REST APIs
SYSTEM SERVICE INTEGRATION
COMMUNICATION MANAGER
MASHUP BUILDER SQUEAL
Eternal System & Services
EMS EMSEMS EMS EMS EMS
Application enablement is the function that allow to use all services provided by device clouds and connectivity middleware to provide applications and create a true services for a user from the
devices
Mashup builder and squeal allow to • Build advanced functionalities that connect all devices capability to user
interface• Search, udpate, any command can be sent to devices• Devices can update the user for any data or event that happen on the
field
MashupBuilder and Squeal
The business logic allow to:• Associate any command from the user to complex algorithm that will
use device data• Associate any event or function of the device to any data that need to
be visualized by a user• Create a true intelligence between the user and its device by enabling
any algorithm to be implemented
Business logic
The storage engine allow :• To historize any data that need to be vizualized• Create group of data related to functions or events and store it
depending of the user needs• Correlate any data requested by the user to a device and a context for
this device, mainly thanks to time stamps or ID stamps.
Storage engine
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Agenda
11 Présentation du groupe PTC
33
Quelques exemples clients
22
La technologie ThingWorx44
55
66
Acquisition de la société ThingWorx
Les enjeux de l’Internet des Objets
Le programme de Partenariat ThingWorx Ready
25
ThingWorx Unifies the connected world
26
Why get ThingWorx Ready Partner?
27
What are the program benefits
28
ThingWorx Market Place
29
ThingWorx Market Place
30
Thingworx growing ecosystem
31
Agenda
11 Présentation du groupe PTC
33
Quelques exemples clients
22
La technologie ThingWorx44
55
66
Acquisition de la société ThingWorx
Les enjeux de l’Internet des Objets
Le programme de Partenariat ThingWorx Ready
32
Service: Diebold Reduces Downtime by 15%
Diebold is a $2.9B provider of integrated self-service delivery and security systems, including ATMs
Deployment results:
• Average problem resolution time reduced from 3 hours to minutes
• 17% of total issues resolved remotely without a field service visit
• Overall Opteva ATM downtime reduced by 15%
“With OpteView, I can achieve world-class ATM availability by making the most out of a close relationship with a trusted vendor – Diebold .”
– Chad LynchServices Manager, America First Credit Union
Confidential and Proprietary - Not for Distribution
33
Analyze: Elekta Delivers Preventative Maintenance
Elekta is a $750 million company with approximately 3,500 employees worldwide. The company develops sophisticated, state-of-the-art tools and treatment planning systems for radiation therapy, radiosurgery and brachytherapy.
Deployment results:
• >20% of service requests resolved remotely without the need for an onsite visit
• Increased system uptime and patient throughput
• Improved product design through machine reliability data analysis
“By harvesting machine data and using predictive analytics on the usage patterns and life-cycle of the systems, we can pre-position spares closer to machines where we know that a part is coming to the end of its duty cycle. This predictive support model truly maximizes the availability of the systems, providing an enhanced service experience for the customer and enabling them to deliver improved patient care .”
– Martin GildayVP of Service, Elekta
Confidential and Proprietary - Not for Distribution
34
Innovate: Joy Global Transforms Business Model
Joy Mining is a worldwide leader in high-productivity mining solutions that manufactures and markets original equipment and aftermarket parts and services for the mining industries.
Deployment results:
• Anticipate equipment failures & efficiently respond to problems reducing equipment downtime
• Optimize mining processes with new analytics to reduce the cost of resources & increase production
• Manage the overall mining operation on behalf of the mine owner. Transition from pay per product to pay per tonnage of earth mined
“The future gains in productivity will come from system improvements, not just the product itself. This requires smart connected product systems that can monitor and optimize the full system performance.”
– Ted DohenyCEO, Joy Global
Confidential and Proprietary - Not for Distribution