CONFERENCE

“GREEN TOURISM MARKETING STRATEGIES”

December 12, 2014

People’s Committee of Lam Dong ProvinceDepartment of Information &Communication

COMMUNICATION & BUSINESS

GREEN TOURISM

OVERVIEW

• Supporting enterprises can approach information source, marketing strategies that help to build brand, approach potential markets effectively. With the aim of providing information to enterprises and press about the Closing ceremony of the Central Highlands – Da Lat Tourism Year 2014.

• Providing useful information which help to complete marketing, media strategy of 2015. Nation Tourism Year is also the economic integration year of ASEAN Economic Community.

• Introducing tourism potential projects, supporting tourism through technology. It can be a chance for entrepreneurs that connect information, and promote Lam Dong’s projects to both domestic and foreign.

• Introducing a model, which is combined green tourism with developing “high tech” agricultural products. It can increase value of farming products and Lam Dong Tourism. Providing information, combining technology with agricultural products marketing in tourism.

• Promoting both domestic and foreign in tourism projects in Lam Dong.

Content :

GREEN TOURISM MARKETING

STRATEGIES

BUSINESS MATCHING

SILENT NIGHT PARTY

A. PRESS CONFERENCE “CLOSING CEREMONY OF THE CENTRAL HIGHLANDS – DA LAT TOURISM YEAR 2014”

Information of Bao Loc Tea Culture Week

Green Tourism Marketing StrategyVenue: Sai Gon – Da Lat Hotel

Timing: 8:30am – 12:00am

Date Dec 12, 2014

B. BUSINESS MATCHING: Venue: Sai Gon – Da Lat Hotel

Timing: 13:30pm – 5:00pm

Date: Dec 12, 2014

C. SILENT NIGHT PARTYVenue: Sai Gon – Da Lat Hotel

Timing: 5:00pm – 9:00pm

Date: Dec 12, 2014

TIMING & VENUE

A. GREEN TOURISM MARKETING STRATEGIES

Venue:Sai Gon – Da Lat HotelTiming: 8:30am – 5:00pmDate : Dec 12, 2014

ORGANIZATION BOARD

Steering Committee:

- People’s Committee of Lam Dong Province Organizational unit:

- Department of Information and Communication of Lam Dong Province.

- Connecting Enterprises Magazine (Ministry of Industry & Trade)

Coordinated unit:

- Lam Dong Association of Small and Medium Enterprises. Supported unit:

- Vietnam Tourism Association

- Viet Nam Marketing Association. Performance unit:

- Gia Cat Tuong JSC

PARTICIPANT• Representative of Central government.• Representative of Department of Information and Communication and

Department of Culture, Sport & Tourism of Lam Dong Province. • Representative of local and international communication, media

partners and press.• Representative of Commercial Counsellors of ASEAN.• Representative of the provincial government from Phu Yen to Ca Mau.• Representative of Tourist area’s leaders from Da Lat, HCMC, Nha

Trang, Da Nang, Vung Tau,..• Representative of Lam Dong Business Association, Mekong Delta

Tourism Association.• Representative of the Pacific Asia Travel Association (PATA), Vietnam

Hotel Association (VHA), Vietnam Society of Travel Agents (VISTA), Vietnam Marketing Association, Lam Dong’s Young Business Association,..

• Businessperson in tourism, restaurants, hotel, tourism supporting services, health care,…

EXPECTED GUESTS

•Representative of Information and Communication

Department of southern provinces.

• Tourist areas in ASEAN, EU, PATA, UNWTO

• Baking, insurance

• International hotels, restaurants, resorts, spas,..

• Premium cosmetics and spas

• Real estate (tourism)

• Agricultural products (export)

• Logistics.

• Information technology & supporting services.

• F&B

• Others.

INTERNATIONAL GUESTS1 Ms. Momoko Kidera Nikkei (Japan) 2 … Bangkok Post (Thailand) 3 …. Channel NewsAsia (Singapore)4 …. Jakarta post (Indonesia)5 …. The Rakyat Post (Malaysia) 6 …. Phnom Penh Post (Cambodia) 7 …. CNN (HongKong)8 …. KBS (Korea) 9 Ms. Edlyn Khoo International Enterprise Singapore10 Mohan Ramesh Anand India Chamber of Commerce in Vietnam

11 Jason Yeo Singapore Business Association Vietnam

12 Peter Kompalla German Industry and Commerce in Vietnam

13 Antony Nezic Canadian Chamber of Commerce in Vietnam

14 Mrs. Smita Pant Consulate General of India15 Marc Townsend American Chamber of Commerce in Vietnam

16 Brian O’Reilly Australian Chamber of Commerce in Vietnam

17 Nick Holder British Business Group Vietnam18 Alexander Gruber Swiss Business Association Vietnam

19 Alexander Hua Swiss Business Association Vietnam

TIMING & VENUE

Venue: Sai Gon – Da Lat Hotel 02 Hoang Van Thu St, Da Lat cityTiming: 8:30am – 9:00pmDate: Nov 28th 2014

MEDIA PLAN

• Notifying this event to the media in Vietnam, ASEAN, Japan

• Newspaper ads, TV report.• News, Online PR.• Digital Marketing, Social Media.• Making an announcement to the associations,

enterprises both in domestic and foreign, and trade promotion centers in Viet Nam.

• Promoting this event to tourist areas, media departments and others that relate to the tourism.

COMMUNICATION PARTNERS.• (Nikkei) • (Bangkok Post)• Connecting Enterprises

magazine• Tiep thi & Gia dinh

magazine• The Gioi Van Hoa magazine • Dien Dan Doanh Nghiep

• Sai Gon Times• Ha Noi Moi• VnEconomy News• Dan Tri• Ho Chi Minh city Web

• Vietnam News Agency

• Tuoi Tre• Thanh Nien• Du lich & Tiep thi• Tap Chi Du Lich• Bizlive• VNExpress• Vnexpress• Sai Gon Giai Phong• Vietnam Investment Review• Vietnam Economic Times• Dien Dan Doanh Nghiep.• Hai Quan magazine

COMMUNICATION PARTNERS

• (CNN)• (TVB)• VTV• HTV • INFO TV• VITV • FBNC• Lam Dong TV (LTV) • Online TV• Others.

CONTENT7:30am-8:00am Welcoming guests

8:00am-8:10am Opening speech

8:15am-8:25am Introducing the event and the Press conference.

8:25am-8:45am Introducing Bao Loc Tea Culture Week

8:45am-9:00am9:00am-9:30am

Introducing the Closing Ceremony of the Central Highlands – Da Lat Tourism Year 2014Q & A

9:30am-9:45am Tea-break

9:45am-10:15am How to promote tourism through “high tech” farming products

10:15am-10:45am Tourism support services: Spas, Beauty

10:45am-11:00am Tourism supporting industries.

11:00am-12:00amTalk – show: “Green Tourism – Discovery, Experience.Combining strategies of Mekong delta Tourism Association with Central Highlands – Lam Dong’s Tourist areas.

12:00am Closing.

WORLD TOURISM TREND

From Eco- to Geo-Manage

tourism so that

it pays to

protect the

Place, not

destroy it

SightseeingCultural

tourism

Local

Cuisine

Agri-

tourism

ECOTTOURISM

NatureHeritage

tourism

Indigenou

S tourism

GEOTOURISM

VIET NAM & ASEAN TOURISM

Pillars

Singapore

Malaysia

Thailand

Brunei Darussalam

Indonesia

Vietnam

Philippines

Cambodia

ASEAN

(median)

The Travel & Tourism Competitiveness Index 2011 (TTCI). 10 35 41 67 74 80 94 109 75

1. Policy rules and regulations 1 21 76 120 88 67 70 132 732. Environmental sustainability 41 64 97 136 127 115 94 82 963. Safety and security 13 83 94 23 72 68 109 79 764. Health and hygiene 55 75 80 70 115 89 97 133 855. Prioritization of Travel & Tourism 2 46 38 127 15 107 70 13 426. Air transport infrastructure 14 34 23 41 58 85 80 113 507. Ground transport infrastructure 2 36 56 49 82 77 114 103 678. Tourism infrastructure 33 74 40 91 116 110 98 131 959. ICT infrastructure 20 52 81 47 96 67 98 123 7410. Price competitiveness 29 3 15 1 4 16 20 31 1611. Human resources 2 37 74 47 51 72 86 109 6212. Affinity for Travel & Tourism 12 17 24 78 121 87 65 21 4513. Natural resources 96 22 21 38 17 51 70 53 4514. Cultural resources 30 33 32 91 39 36 76 111 38

Rank(out of 139 economies)

Source : World economic Forum 2012

Where are you in ASEAN Tourism?

The reasons why you need to joint in the “Green Tourism

Marketing Strategies Conference"

SPECIAL VALUE

- Macroeconomic information toward AEC 2015 and TPP integration.

- Having the basics that help to set up a proactive strategic planning.

- Increasing networking in the tourism, and tourism support industry/service.

- Getting experience in marketing, management and operation of new methods and new marketing strategies.

- Having many trade, investment, sale opportunities in the tourism value chain in ASEAN and worldwide.

Joining in tourism supporting industry chain

Food

Entertainment

Festivals

Healthcare

Agricultures

Ground transport infrastructure

ICT infrastructure

Human resources

Affinity for Travel & Tourism

Environment sustainability

Spas

Exhibitions

Tourism

B. BUSINESS MATCHING

Venue: Sai Gon – Da Lat HotelTiming : 1:30pm – 5:00pmDate : Dec 12, 2014

Business Matching

2:00pm-5:00pm

Room 1: Green Tourism Marketing Strategies- Host: Department of Information & Communication and Connecting

Enterprises Magazine.- Speech: Vietnam Marketing Association- Form: Talk – show - Content: Sharing experiences in building marketing strategies for

Ecotourism .Room 2: Spa and Beauty industry.- Host : Silent Night- Speech: Vietnam Spa & Wellness Association- Form: Talk – show Room 3: Restaurants, Hotels, Resort- Host: Sai Gon – Da Lat Hotel- Speech: Diamond Bay Resort & Spa (Nha Trang) - Form: Interaction Room 4: Strategy Management / Human Resource/ Finance - Host: Tri Tri Group- Speech: Training Center- Form: Presentation & Interaction Room 5: Applying Information Technology to Tourism- Host: Ho Chi Minh city Computer Association - Speech: Digital Marketing Tour- Form: Talk – show

C. SILENT NIGHT PARTYVenue: Sai Gon – Da Lat HotelTiming: 5:00pm – 9:00pmDate: Dec 12, 2014

Ladies Night Party

PURPOSES

• Silent Night Party, which creates a chance to connect, exchange and share experiences in the Beauty industry

• Meeting new product/service suppliers or new technology that are suitable with your business.

• Having a way out for the marketing of Beauty industry in the current trend.

• Providing new information related to Spas or forthcoming events in Da Lat and other cities.

• This is the first step for a Club which is for businessperson in Tourism, Beauty and others industry to discuss and share information with each other.

•

Ladies Night Party

PARTICIPANT

• VIP guests.• Enterprises in Spa and Beauty industry • Department from Lam Dong , HCMC and other

provinces.• Enterprises in Tourism, Hotel, Health care,… • The owners of the coffee shops, villas, tourism and

real estate.• 200 guests who join in the conference in the morning. • Other guests.

Ladies Night Party

TIMING & VENUE

• Timing5:00pm – 9:00pm, Dec 12, 2014

• VenueSai Gon – Da Lat Hotel

02 Hoang Van Thu St, Da Lat city

Ladies Night Party

AGENDA

6:30pm – 7:00pm Welcoming guests

7:00pm – 7:10pm Guest introduction

7:15pm – 7:30pm The performance of Thanh Lam singer

7:30pm – 7:45pmThe performance of Department of Information & Communication

7:45pm - 8:00pmThe performance of Pho Duc Phuong - Musician & Singer

8:00pm Dinner party

8:00 pm– 8:15pmThe performance of Silent Night General Manager – Mrs. Nguyen Thị Ha

8:15pm – 8:30pm The performance of Nam Dong Ke Band

8:30pm – 8:50pm The performance of Cung Dan Xua Band

8:50pm – 9:10pm Guest performances

9:10pm – 9:15pm Lucky draw

9:10pm– 9:20pm Offering flowers

9:30pm Closing

SILENT NIGHT PARTY

DINNER PARTY

Ladies Night Party

Party Set Menu

Ladies Night Party

Party Set Menu

Ladies Night Party

Thanh Lam Singer

Ladies Night Party

5 Dong Ke Band

Ladies Night Party

Pho Duc Phuong – Musician & Singer

Ladies Night Party

Cung Dan Xua Band

GREEN TOURISM

TU NHU TUONG VY (Ms)Trade Promotion Executive

HP: (+84) 906 417 549

CONNECTING ENTERPRISES MAGAZINE

Industry & Trade Review, Ministry of Industry and Trade.

258 Nam Ky Khoi Nghia St, Dist 3, Ho Chi Minh City, Viet Nam

Tel: (+84) 08.39328018      Fax: (+84) 08.39328018        E: tuongvy.ncdn@gmail.com

tuongvy@nhipcaudoanhnghiep.org Website:   www.nhipcaudoanhnghiep.org