Conference Dates -...

| 3http://digitalwpc.com/. For sponsor and exhibitor opportunities contact Marci Eversole at 206-935-6135 or [email protected]

Event Overview - Worldwide Partner Conference 2010 Conference Dates:Sunday, July 11 - Thursday, July 15, 2010

Expo Dates:Monday, July 12 - Thursday, July 15, 2010

Location:Walter E. Washington Convention Center, Washington D.C., USA

Sponsor and Exhibit Sales Manager: Marci Eversole 206-935-6135 [email protected]

Projected Attendance:10,000 Partners, Press, Industry Analysts, and Microsoft Team Members.

Event OverviewThe Microsoft Worldwide Partner Conference provides a forum for Microsoft partners to learn about the latest product innovations and solutions, network and engage with other partners and Microsoft staff, and get resources to build your business.

WPC 2010 is comprised of Keynotes, Breakout Sessions, Hands-On Labs, Expo, Interactive Theater Sessions, and multiple networking opportunities.

The Microsoft Worldwide Partner Conference attendees will have the opportunity to:

• Explore current and soon-to-be-released Microsoft and Partner solutions, products, and programs.

• Immerse themselves in thousands of learning opportunities ranging from visionary keynotes to table topic discussions and chalk talks.

• Engage and Collaborate with peers and Microsoft to forge business building relationships.

Business and Marketing Opportunities for Microsoft PartnersIncrease your marketing reach. Partner Exhibitors said participating in the Expo helped them achieve their marketing objectives. With over 10,000 partners from around the world expected to attend WPC 2010, you will have an excellent opportunity to increase awareness of your company, products and services, as well as enhance your image and brand. These business and marketing opportunities will provide you a high level of return on your investment.

Further your channel development initiatives. WPC 2009 showcased over 140 unique partner companies in the Expo. This year's expo will provide you the opportunity to develop or expand your strategic partner relationships with SIs, OEMs, ISVs, Hosters, Web Agencies, Large Account Resellers, Small Business and Learning partners at this event.

Network with Partner and Microsoft communities. Meet and engage with the over 3,000 Microsoft business experts from our corporate product groups and worldwide field organizations. Take advantage of enhanced networking opportunities and venues.

Attendee Focus. The Microsoft Worldwide Partner Conference provides partners a forum in which to engage with its attendees, who will include IT solution providers, developers, programmers and consultants from large consumer corporations, smaller enterprises as well as self-employed professionals.

Event Overview

"If being a part of the Microsoft computing environment is important to your business, this is a can't miss event. Microsoft does an excellent job putting this immense event together for their partners, and the ROI for attendees and sponsors is significant”

– WPC 2009 Exhibitor

“We have been exhibiting for two consecutive years in the WPC and are filled with enthusiasm about this unique event. We met our main business partners thanks to the WPC exhibit. The very unique formula invented by Microsoft is a perfect cocktail of strategy, product information and networking.”

– WPC 2009 Exhibitor


Systems Integrator (20.8%)

ISV/Independent Software Vendor (13.6%)

Value Added Reseller (VAR) (8.9%)

Microsoft Business Solutions (Dynamics) (8.7%)

Software plus Services (8%)

Large Account Reseller/Enterprise Software Advisor (LAR/ESA) (5.7%)

Hosting (5.4%)

Learning Solutions (5.3%)

All others (23.7%)

Web Developer (4.8%) Other (3.3%) Microsoft Authorized Distributor (3.1%) Software Asset Management (SAM) (3.0%) Original Equipment Manufacturer (OEM) (2.6%) System Builder (2.0%) Digital Agency (1.3%) Mobile ISV (1.2%) Mobile Services (1.1%) Mobile Distributors/Reseller Channel (0.4%) Mobile Devise Manufacturer (0.3%) Original Design Manufacturer or Contract Manufacturer (ODM) (0.2%) Mobile Carriers (0.2%) Mobile Operators (0.1%)

Attendee by Business model

Japan (5.3%)

LATAM (5%)

Middle East and Africa (4%)

United Kingdom (5%)

United States (48%)

Western Europe (15%)

Partner Attendence by Region

First WPC (17%)

Two to Five Years (44%)

More than Five Years (39%)

Years Attended WPC

Partner Attendence by Competencies

Gold Certified (82%)

Certified Partner (8%)

Registered Partner (10%)

Partner Attendence by tier Level

Licensing (5%)

Microsoft Business Solutions/Dynamics (8%)

Mobility (4%)

Network Infrastructure (10%)

OEM (4%)

Security (5%)

Small Business (4%)

Unified Communications (5%)

Asia Pacific (3%)

Canada (6%)

Central and Eastern Europe (8.9%)

France (2%)

Germany (4%)

Greater China (1%)

India (1%)

Advance Infrastructure (10%)

Business Intel (6%)

Business Process and Integration (5%)

Custom Development (6%)

Data Management (5%)

Hosting (2%)

Information Worker (13%)

ISV/Software (6%)

Learning (2%)

Partner Attendees by Business Model







Hosting (5.4%)


All others (23.7%)



Japan (5.3%)

LATAM (5%)


United Kingdom (5%)

United States (48%)



First WPC (17%)



Years Attended WPC






Licensing (5%)


Mobility (4%)


OEM (4%)

Security (5%)

Small Business (4%)


Asia Pacific (3%)

Canada (6%)


France (2%)

Germany (4%)

Greater China (1%)

India (1%)


Business Intel (6%)




Hosting (2%)


ISV/Software (6%)

Learning (2%)







Hosting (5.4%)


All others (23.7%)



Japan (5.3%)

LATAM (5%)


United Kingdom (5%)

United States (48%)



First WPC (17%)



Years Attended WPC






Licensing (5%)


Mobility (4%)


OEM (4%)

Security (5%)

Small Business (4%)


Asia Pacific (3%)

Canada (6%)


France (2%)

Germany (4%)

Greater China (1%)

India (1%)


Business Intel (6%)




Hosting (2%)


ISV/Software (6%)

Learning (2%)

Partner Attendance by Region







Hosting (5.4%)


All others (23.7%)



Japan (5.3%)

LATAM (5%)


United Kingdom (5%)

United States (48%)



First WPC (17%)



Years Attended WPC






Licensing (5%)


Mobility (4%)


OEM (4%)

Security (5%)

Small Business (4%)


Asia Pacific (3%)

Canada (6%)


France (2%)

Germany (4%)

Greater China (1%)

India (1%)


Business Intel (6%)




Hosting (2%)


ISV/Software (6%)

Learning (2%)







Hosting (5.4%)


All others (23.7%)



Japan (5.3%)

LATAM (5%)


United Kingdom (5%)

United States (48%)



First WPC (17%)



Years Attended WPC






Licensing (5%)


Mobility (4%)


OEM (4%)

Security (5%)

Small Business (4%)


Asia Pacific (3%)

Canada (6%)


France (2%)

Germany (4%)

Greater China (1%)

India (1%)


Business Intel (6%)




Hosting (2%)


ISV/Software (6%)

Learning (2%)

Worldwide Partner Conference 2009 StatisticsPartners from over 100 countries attended.

Event Overview


Event Overview

Worldwide Partner Conference 2009 Statistics (continued)How many years have you or someone from your company attended WPC?







Hosting (5.4%)


All others (23.7%)



Japan (5.3%)

LATAM (5%)


United Kingdom (5%)

United States (48%)



First WPC (17%)



Years Attended WPC






Licensing (5%)


Mobility (4%)


OEM (4%)

Security (5%)

Small Business (4%)


Asia Pacific (3%)

Canada (6%)


France (2%)

Germany (4%)

Greater China (1%)

India (1%)


Business Intel (6%)




Hosting (2%)


ISV/Software (6%)

Learning (2%)







Hosting (5.4%)


All others (23.7%)



Japan (5.3%)

LATAM (5%)


United Kingdom (5%)

United States (48%)



First WPC (17%)



Years Attended WPC






Licensing (5%)


Mobility (4%)


OEM (4%)

Security (5%)

Small Business (4%)


Asia Pacific (3%)

Canada (6%)


France (2%)

Germany (4%)

Greater China (1%)

India (1%)


Business Intel (6%)




Hosting (2%)


ISV/Software (6%)

Learning (2%)







Hosting (5.4%)


All others (23.7%)



Japan (5.3%)

LATAM (5%)


United Kingdom (5%)

United States (48%)



First WPC (17%)



Years Attended WPC






Licensing (5%)


Mobility (4%)


OEM (4%)

Security (5%)

Small Business (4%)


Asia Pacific (3%)

Canada (6%)


France (2%)

Germany (4%)

Greater China (1%)

India (1%)


Business Intel (6%)




Hosting (2%)


ISV/Software (6%)

Learning (2%)







Hosting (5.4%)


All others (23.7%)



Japan (5.3%)

LATAM (5%)


United Kingdom (5%)

United States (48%)



First WPC (17%)



Years Attended WPC






Licensing (5%)


Mobility (4%)


OEM (4%)

Security (5%)

Small Business (4%)


Asia Pacific (3%)

Canada (6%)


France (2%)

Germany (4%)

Greater China (1%)

India (1%)


Business Intel (6%)




Hosting (2%)


ISV/Software (6%)

Learning (2%)

Microsoft Partner Program Primary Competencies by Attendee

Partner Attendees by Partner Tier







Hosting (5.4%)


All others (23.7%)



Japan (5.3%)

LATAM (5%)


United Kingdom (5%)

United States (48%)



First WPC (17%)



Years Attended WPC






Licensing (5%)


Mobility (4%)


OEM (4%)

Security (5%)

Small Business (4%)


Asia Pacific (3%)

Canada (6%)


France (2%)

Germany (4%)

Greater China (1%)

India (1%)


Business Intel (6%)




Hosting (2%)


ISV/Software (6%)

Learning (2%)







Hosting (5.4%)


All others (23.7%)



Japan (5.3%)

LATAM (5%)


United Kingdom (5%)

United States (48%)



First WPC (17%)



Years Attended WPC






Licensing (5%)


Mobility (4%)


OEM (4%)

Security (5%)

Small Business (4%)


Asia Pacific (3%)

Canada (6%)


France (2%)

Germany (4%)

Greater China (1%)

India (1%)


Business Intel (6%)




Hosting (2%)


ISV/Software (6%)

Learning (2%)







Hosting (5.4%)


All others (23.7%)



Japan (5.3%)

LATAM (5%)


United Kingdom (5%)

United States (48%)



First WPC (17%)



Years Attended WPC






Licensing (5%)


Mobility (4%)


OEM (4%)

Security (5%)

Small Business (4%)


Asia Pacific (3%)

Canada (6%)


France (2%)

Germany (4%)

Greater China (1%)

India (1%)


Business Intel (6%)




Hosting (2%)


ISV/Software (6%)

Learning (2%)


Sponsor and Exhibitor Opportunities

Platinum Package

Gold Package

Silver Package

Bronze Package

ExhibitorExhibitor with Turnkey

Booth Upgrade Package

*Alumni Standard *Alumni Standard

U.S.$125,000 U.S.$50,000 U.S.$30,000 U.S.$14,000 U.S.$6,995 U.S.$7,995 U.S.$9,145 U.S.$10,145 U.S.$250

Conference Inclusion

Full conference passes includes access to Expo, Food and Beverage Functions, Evening Events, Conference Sessions and Keynotes

25 10 6 2 1 1 1 1 -

One (1) private Sponsor-dedicated meeting room. May be used for demos, customer meetings, press briefings, etc. Rooms will include a table and six (6) chairs, 1,000 watt electrical line. Additional items will be the responsibility of the sponsor

Yes Yes - - - - - - -

Complimentary hotel rooms for up to four nights at a conference sponsored hotel

2 1 - - - - - - -

Sponsor factoids rotating during keynote walk-in (content subject to Microsoft approval)

Yes Yes - - - - - - -

Sponsor logo rotating on slides during keynote walk-in

Yes Yes Yes Yes - - - - -

Sponsor acknowledgement during general session

Yes Yes - - - - - - -

Dedicated WPC Connect Table Yes Yes - - - - - - -

Exhibit Hall

Exhibit booth size 30 x 30 Premier Island

20 x 20 Premier Island

10 x 30 Premier Location

10 x 20 Premier Location

10x 10 10x 10 10x 10 10x 10 -

Exhibit staff passes includes access to Expo Hall, Food and Beverage functions and Evening Events

30 15 10 6 3 3 3 3 -

Booth package includes unpadded carpeting, 1,000 watts of electricity per 10 x 10 space, internet connectivity, and wastepaper basket. (See sponsor package descriptions for details)

Yes Yes Yes Yes Yes Yes Yes Yes -

Digital WPC Website

Rotating Sponsor logo placement on Digital WPC home page


Link to Sponsor’s website from the sponsor page of Digital WPC


Sponsor logo and company description on the sponsor page of Digital WPC

200 words 150 words 100 words 75 words - - - - -

Exhibitor company name and description on Digital WPC

- - - - 50 words 50 words 50 words 50 words -

*Alumni: Any Partner that has participated in one of the following events in the last 2 years as an exhibitor or sponsor: Convergence, MMS, PDC, Tech·Ed, WPC.

All packages are in U.S. Dollars.


Platinum Package

Gold Package

Silver Package

Bronze Package

ExhibitorExhibitor with Turnkey

Booth Upgrade Package

*Alumni Standard *Alumni Standard

U.S.$125,000 U.S.$50,000 U.S.$30,000 U.S.$14,000 U.S.$6,995 U.S.$7,995 U.S.$9,145 U.S.$10,145 U.S.$250

Collateral Inclusion

Logo on Sponsor level banner (identifying all sponsors at a specific level)


Sponsor logo printed prominently in the conference mini guide

Yes - - - - - - - -

Public Relations

Sponsor highlighted in conference press release

Yes Yes - - - - - - -

Access to registered press list prior to the conference - only those from the press that opt-in


Conference Marketing Opportunities

Blind usage of the opt-in conference attendee list, post event. Note: Microsoft provided mail house forms and NDA must be completed. As part of the Microsoft Privacy Policy, attendee must opt-in to receive information from sponsors


Sponsor listed in monthly MSPP newsletter

Yes Yes Yes - - - - - -

Co-Marketing

Place the Worldwide Partner Conference 2010 banner on the company website from the date of signed contract through the conference

Yes Yes Yes Yes Yes Yes Yes Yes -

Upgrade Package

Table: One (1) 6’ display table, skirted

- - - - - - - - Yes

Stool(s): Two (2) grey padded tall stools - - - - - - - - Yes

Sponsor and Exhibitor Opportunities

*Alumni: Any Partner that has participated in one of the following events in the last 2 years as an exhibitor or sponsor: Convergence, MMS, PDC, Tech·Ed, WPC.

All packages are in U.S. Dollars.


Platinum Sponsor - U.S.$125,000

Conference Inclusion• Twenty-five (25) full conference passes includes access

to Expo, Food and Beverage Functions, Evening Events, Conference Sessions and Keynotes.

• Private, sponsor-dedicated meeting room in the Convention Center to be used for demos, customer meetings, or press briefings. Room will include table and six (6) chairs and one (1) electrical line. Sponsor may order other services at the Sponsor’s expense.

• Two (2) complimentary hotel rooms for up to four (4) nights at a conference sponsored hotel.

• Sponsor factoids rotating on screen during keynote walk-in (subject to approval by Microsoft).

• Sponsor logo rotating on slides during keynote walk-in.

• Sponsor acknowledgement during general session.

• Dedicated WPC Connect Table - One (1) dedicated six (6) person table reserved in the WPC Connect area for four (4) days. Each table will have a customized table reserved sign with Sponsor logo. The tables will be available during WPC Connect hours for Sponsor designees to conduct meetings.

Exhibit Hall• Premiere island location 30 x 30 exhibit booth space.

• Thirty (30) Exhibit Staff passes includes access to Expo Hall, Food and Beverage functions and Evening Events.

• Booth package includes: unpadded carpeting, nine (9) 1,000 watt lines of electricity, one (1) internet drop with up to nine (9) connections, and one (1) IP address. All IP addresses are local addresses issued by DHCP and are behind an ISA Server, and one (1) wastepaper basket.

Digital WPC Website• Rotating Sponsor logo placement on Digital WPC

home page Sponsor will have one logo which will be added to a Digital WPC home page scroll of all Sponsors.

• Link to Sponsor’s website from the sponsor page of Digital WPC.

• Sponsor logo and 200-word solution description on the sponsor page of Digital WPC.

Collateral Inclusion• Logo on Sponsor level banner (identifying all sponsors at

a specific level).

• Sponsor logo printed prominently in the conference mini guide.

Public Relations• Sponsor highlighted in conference press release.

• Access to list of participating press who opted in, two (2) weeks before the conference.

Conference Marketing Opportunities• One post-event blind usage of the conference attendee

database (non-email addresses). Note: Microsoft provided mail house forms and NDA must be completed. As part of the Microsoft Privacy Policy, the list will only include names of the attendees who opt-in to receive information from Sponsors.

• Sponsor listed in the MSPP monthly newsletter.

Co-Marketing Expectations• Place the WPC 2010 banner and link on company

website from the date of signed contract through the conference dates.


Gold Sponsor - U.S.$50,000

Conference Inclusion• Ten (10) full conference passes includes access to

Expo, Food and Beverage Functions, Evening Events, Conference Sessions and Keynotes.

• Private, sponsor-dedicated meeting room in the Convention Center to be used for demos, customer meetings, or press briefings. Room will include table and six (6) chairs and one electrical line. Sponsor may order other services at the Sponsor’s expense.

• One (1) complimentary hotel room for up to four (4) nights at a conference sponsored hotel.

• Sponsor factoids rotating on screen during keynote walk-in (subject to approval by Microsoft).


• Sponsor acknowledgement during general session.

• Dedicated WPC Connect Table - One (1) dedicated six (6) person table reserved in the WPC Connect area for four (4) days. Each table will have a customized table reserved sign with Sponsor logo. The tables will be available during WPC Connect hours for Sponsor designees to conduct meetings.

Exhibit Hall• Premiere island location 20 x 20 exhibit booth space.

• Fifteen (15) Exhibit Staff passes includes access to Expo Hall, Food and Beverage functions and Evening Events.

• Booth package includes: unpadded carpeting, four (4) 1,000 watt lines of electricity, one (1) internet drop with up to four (4) connections, and one (1) IP address. All IP addresses are local addresses issued by DHCP and are behind an ISA Server, and one (1) wastepaper basket.






a specific level).

Public Relations• Sponsor highlighted in conference press release.

• Access to list of participating press who opted in, two (2) weeks before the conference.



• Sponsor listed in the MSPP monthly newsletter.




Silver Sponsor - U.S.$30,000

Conference Inclusion• Six (6) full conference passes includes access to



Exhibit Hall.• Premiere location 10 x 30 exhibit booth space.

• Ten (10) Exhibit Staff passes includes access to Expo Hall, Food and Beverage functions and Evening Events.

• Booth package includes: unpadded carpeting, three (3) 1,000 watt lines of electricity, one (1) internet drop with up to three (3) connections, and one (1) IP address. All IP addresses are local addresses issued by DHCP and are behind an ISA Server, and one (1) wastepaper basket.






a specific level).

Public Relations• Access to list of participating press who opted in,

two (2) weeks before the conference.



• Sponsor listed in the MSPP monthly newsletter




Bronze Sponsor - U.S.$14,000

Conference Inclusion• Two (2) full conference passes includes access to



Exhibit Hall• Premiere location 10 x 20 exhibit booth space.

• Six (6) Exhibit Staff passes includes access to Expo Hall, Food and Beverage functions and Evening Events.

• Booth package includes: unpadded carpeting, two (2) 1,000 watt lines of electricity, one (1) internet drop with up to two (2) connections, and one (1) IP address. All IP addresses are local addresses issued by DHCP and are behind an ISA Server, and one (1) wastepaper basket.






a specific level).

Public Relations• Access to list of participating press who opted in,

two (2) weeks before the conference.






Exhibitor Package - U.S.$6,995 *Alumni, U.S. $7,995 Standard

Conference Inclusion• One (1) full conference passes includes access to


Exhibit Hall• 10 x 10 exhibit booth space.• Booth package includes: unpadded carpeting, one (1)

1,000 watt lines of electricity, one (1) internet drop and one (1) IP address. All IP addresses are local addresses issued by DHCP and are behind an ISA Server, and one (1) wastepaper basket.

• Three (3) Exhibit Staff passes includes access to Expo Hall, Food and Beverage functions and Evening Events.

Digital WPC Website• Exhibitor Name and 50-word description on the exhibit

page of Digital WPC.



*Alumni: Any partner that has participated in one of the following events in the last 2 years as an exhibitor or sponsor: Convergence, MMS, PDC, Tech·Ed, WPC.


Project:Microsoft

Show Name:Convergence 2008

Show Dates:March 10-14, 2008

Show Location:Orange County CC

Account Executive:Lisa Csutak

Job Number:Job # 201066

Created By:Danielle Porter

Creation Date:10/05/07

Revised:--

Final:--

File Name:Convergence 10x10_proof.ai

All ideas, designs and arrangements represented by this drawing are considered works of authorship and are owned by Freeman, or one of its affiliates, and may not be copied, reproduced, transmitted, dispalyed, performed distributed, rented, sublicensed, altered or otherwise used in whole or in part in any manner without the prior written consent of Freeman.

568 First Avenue South Suite 200 Seattle, WA 98104 Phone# 206.340.1105 Fax# 206.624.9525

Sheet:1 of 1

Conference InclusionOne (1) full conference pass includes access to Expo, Food and Beverage Functions, Evening Events, Conference Sessions and Keynotes.

Expo Turnkey Booth PackageOne (1) 10’ x 10’ Expo booth space with prominent location includes:

• Three (3) Backwall Panels in your choice of color: beige, navy, forest green, white or black. Graphics can be done, but will cost additional.

• One (1) Front counter (1 meter x half meter).

• One (1) Back counter (1 meter x half meter).

• Two (2) Lights for backlighting header.

• Company header in standard font OR your company logo.

• Silver Metal Framing.

• Material handling up to 300 lbs.

• Computer monitorAdditional Benefits Include:

• No installation and dismantle labor fees.

• Your booth will be automatically set-up at your scheduled move-in time.

• Savings on material handling expenses.

Expo Hall• 10 x 10 exhibit booth space.

• Booth package includes: unpadded carpeting, one (1) 1,000 watt lines of electricity, one (1) internet drop and one (1) IP address. All IP addresses are local addresses issued by DHCP and are behind an ISA Server, and one (1) wastepaper basket.

• Three (3) Exhibit Staff passes includes access to Expo Hall, Food and Beverage functions and Evening Events.

Digital WPC WebsiteIdentification of company and 50-word description on Digital WPC.

Required Co-Marketing ActivitiesPlace the WPC 2010 banner and link on company website from the date of signed contract through the conference dates.

Exhibitor Turnkey Package - U.S.$9,145 *Alumni, U.S. $10,145 Standard

*Alumni: Any partner that has participated in one of the following events in the last 2 years as an exhibitor or sponsor: Convergence, MMS, PDC, Tech·Ed, WPC.

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