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Transcript of Conference 140313
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Cultural Journey By Anna Domingo - PADZZLE
Barcelona, March 14th 2013
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Once upon a time.....
2013 PadzzleⓇ by Anna Domingo
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Cultural blunders
Many types of blundersresult from IGNORANCE ofculture and other macroenvironmental variables
2013 PadzzleⓇ by Anna Domingo
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Once upon a time.....communicationCredit pic Doing Doing
2013 PadzzleⓇ by Anna Domingo
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NICE TO MEET YOU... 2013 PadzzleⓇ by Anna Domingo
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Who,s time? 2013 PadzzleⓇ by Anna Domingo
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Hungry?... 2013 PadzzleⓇ by Anna Domingo
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And now...? 2013 PadzzleⓇ by Anna Domingo
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Dress code? Not sure what to wear
2013 PadzzleⓇ by Anna Domingo
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Communication globally Do you think it makes sense?
2013 PadzzleⓇ by Anna Domingo
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Nice But not a global message
2013 PadzzleⓇ by Anna Domingo
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Disastrous examples
2013 PadzzleⓇ by Anna Domingo
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Marketing and Communication journey
Multicultural marketing, when designing global marketingstrategies companies must understand how culture affectsconsumer reactions.
• Not localizing
• Brand naming can get lost in translation
• Ethnically diverse consumers
• Gender diverse consumers
• Channel diversity effectiveness
2013 PadzzleⓇ by Anna Domingo
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Japan costume
2013 PadzzleⓇ by Anna Domingo
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Religion Understanding differences
2013 PadzzleⓇ by Anna Domingo
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Works both ways
Me and the world….and the world comeshome
2013 PadzzleⓇ by Anna Domingo
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Cultural differences aside
Squaring a circle? sense is the answer
2013 PadzzleⓇ by Anna Domingo
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Tips for communicating clearly
1. Speak slowly and clearly.
2. Ask for clarification.
3. Frequently check for understanding.
4. Avoid idioms.
5. Be careful of jargon.
6. Define the basics of business.
2013 PadzzleⓇ by Anna Domingo
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2013 PadzzleⓇ by Anna Domingo