Confab 2015: 3 Ways to Repurpose Video for Social Media
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Transcript of Confab 2015: 3 Ways to Repurpose Video for Social Media
3 Ways to Repurpose Video for Social Media
Arezu SarvestaniSocial Media Manager, UCSF@ZusNews
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University of California, San Francisco
Patient CareResearchEducation
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Video is king – long live the king.
78% watch video
weekly 1
55% watch video daily 1
74% internet use
dedicated to video by 2017 1
1. 25 Video Marketing Statistics for 2015, Hubspot Blogs, by by Lindsay Kolowich
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“We made a video. That’s good for Facebook, right?”
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Social media is consumed differently.
• Scrolling• Auto-play• No audio• Mobile users
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Social content is about
an instant impression.
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Tactic 1: Go gif-crazy
@UCSFArezu Sarvestani | @ZusNews
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Free gif making tool
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Paid gif-making toolCamtasia 2
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Gif pro-tips
Vine Twitter Are Facebook gifs coming? Keep ‘em short!
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Why not share the whole video?
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Institutional videos tend to open with…
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Tactic 2: Intro Scenes
open for web open for social
facebook.com/UCSFArezu Sarvestani | @ZusNews
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Need tools, need time
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Tactic 3 – Screen-grabsHow to:
• Mac: ⌘ + Shift + 3 = full screen ⌘ + Shift + 4 = select area
• PC: Alt + Prnt Scrn = full screen
Skillful screen capture > no visuals.
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@UCSF
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The live-stream advantage
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@zusnews
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Arezu Sarvestani