Conegliano Valdobbiadene Prosecco DOCG area · Conegliano Valdobbiadene Prosecco DOCG area • The...

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Transcript of Conegliano Valdobbiadene Prosecco DOCG area · Conegliano Valdobbiadene Prosecco DOCG area • The...

Conegliano Valdobbiadene Prosecco DOCG area

• The area: is located 50 km from Venice and 100 km from Cortina D’Ampezzo, the Queen of the

Dolomites and extends over a hilly territory where for centuries men have dedicated to viticulture,

creating a landscape so fascinating to aspire to UNESCO recognition.

• The steep slopes of the hills make it difficult to mechanize the work and it is truly thanks to the

large peaceful army of men and the love that they have for their land that it has been possible to

preserve these beautiful hills and to create a strong bond between man and the rural

countryside.

The Organic Philosophy

AIR

SOILWATER

NATURAL ELEMENTS WITH LIMITED AVAILABILITY

ETHICAL CHOICE

The work of the organic winegrower is to create

a collaborative relationship with the living

organisms existing in nature and on the

vineyard. To manage the complex balance of

the vital energies of plants, microorganisms and

insects needed to obtain the best grapes while

respecting the environment.

Biodynamic farming incorporates ideas about a

vineyard as an entire ecosystem, and also takes

into account things such as astrological influences and lunar cycles.

Vineyards Treatment

Riva Moretta Biodynamic Vineyard

Conventional Vineyard

Vs.

Herbicides

Manual cutting

The Story of PerlageThe story of Perlage was born in 1985, when the 7 Nardi brothers, encouraged bytheir father Tiziano and mother Afra, decided to embark on a journey of

discovery in converting to organic agriculture. They started in Soligo, from thefamily's vineyards, the Riva Moretta, in the heart of the ConeglianoValdobbiadene DOCG Prosecco Superiore area.

Markets over the years

1985 – 1995 Germany

Biofach fair

1995 – 2000 Germany + Italy - Ecor Naturasì

Biofach and Sana fair

2000 – 2005 Germany + Ecor Naturasì + UK Big

Supermarkets chains

2005 – 2010 + North Europe

Millèsime Bio fair

2010 – 2015 + USA + Canada + Australia

Prowein / Vinitaly BIO fair

2015 – 2017 > North Europe > USA + On-Trade sector

Italy

What about today?

Glera and the vinification

The glera grape is a rustic and vigorous white grape variety with

hazel shoots and rather large and long bunches featured by

golden yellow berries.

Charmat Method:

• 1st fermentation: it takes place thanks to selected yeasts at

temperature around 16°C and lasts 15/20 days.Subsequently, the wine begins the phase of maturation.

• 2nd fermentation: the prise de mousse takes place during the

re-fermentation, sugar and yeasts are added and they

produce CO2. The process lasts almost 30 days.

Spumante (Sparkling) is usually between 5 and 6 bars ofatmosphere/pressure

Frizzante (demi-sparkling) has between 2.5 and 3.5 bars

SUGAR LEVEL

Brut is when the sugar content is less than 12 g/litre.

Extra dry is when the sugar content is between 12 and 17 g/litre.

Dry is when the sugar content is between 17 and 32 g/litre.

Demi-sec is when the sugar content is between 32 and 50

g/litre.

So2 content

©

Perlage

For the EU Regulamentation

Max 100 mg/l

Max 150 mg/l

For the Conventional Wines

Perlage Wines

Max 155 mg/l

Max 150 mg/l

Max 200 mg/l

Max 185 mg/l

~ 50/60 mg/l

~ 110/115 mg/l

~ 110/120 mg/l

Our values before any strategy

• Ecological responsability

• Social Responsability

• Innovation as a driving force

1985

From the organic to CSR ….

• Voluntary subscription

• Comunicate your social and environmental engagement

• No compulsory engagement

• Lack of a third party auditor to validate what you say you’re doing

… to BCorp

• Rigorous Impact assessment on 4 areas (environment,

comunity, governance,workers)

• score 0-200, > 80

• BCorp certification lasting 3 years.

What is it?

Let’s introduce them….

B Corp Certification

• Certified B Corporations® (B Corps™) are for-profit

companies that use the power of business to build a

more inclusive and sustainable economy.

• Creating a positive impact on Comunity and

surrounding Environment!

• B Corp certification is delivered by B Lab, which is a no-profit

organization founded in 2006 by three ex-students of the

Stanford University (California).

• These company meet the highest verified standards of:

1. social and environmental performance;

2. Transparency

3. accountability.

A RISING PHENOMENON

EUROPE

NORTH

AMERICA

SOUTH

AMERICA

OCEANIA

ASIA

AFRICA

B Corp Certification

BCorp

Environment

Governance

Workers

Community

B Corp Certification

Scale: 0-200

200

> 80 CREATING A VALUE

80

< 80 DESTROYING A VALUE

0

B Corp Certification

It’s a free, confidential and on-line platform designed to help

measure and manage company's impact on:

Governance

• Responsability

• transparency

Workers

• salaries and benefits

• trainings

• quality of working environment

Community

• supply chain and logistics

• new employments

• support and events for community

Environment

• Energy efficiency

• waste and impact reduction

• life cycle assessment

+ The BIA assesses

the impact of both

company’s

operations and

business model—

both what you do

and how you do it

Link to start

Our impacts

The 3 Pillars of sustainability

ENVIRONMENT

COMMUNITY

GOVERNANCE

AND WORKERS

ENVIRONMENT

• Reduction in copper use

• Local grapes supplier (64%)

• Energy saving (19% energy from PV, heat pump)

• Lowering CO2 emissions - 25% (from PV)

• Water consumption monitoring

• 92% Waste segregation

COMMUNITY

• Mutual support between the company

and its suppliers

• Internships of students (Work experience,

University researchers)

• Cultural and training events about social

and environmental topics

• Initiatives for schools and special need

people

OBJ: Skills and abilities of students of secondary schools in CSR

and entrepreneurship, to give them useful tools to successfully

enter in the labour market and prepare them with a CSR and

European approach

COUNTRIES: Italy, Austria, Slovenia → Schools and enterprises,

Public administration

#Perlagechallenge: communicate our CSR using innovative

tools

The best communication project will be

granted and put in practice!

• Benefits and trainings for employees more

than those legally required

• Welfare grants programme (capacity to

make good plan to satisfy customers and

orders; capacity to organize the own work

etc.)

• Health and safety conditions → Law 81/2008,

ISO 9001:2015, HAACP program

WORKERS

WORKERS

36 y.o ≈ 50%

woman

GOVERNANCE

• Sustainable growth of revenues and effective

management of resources

• Attention to consumers and suppliers

(Vegan Prosecco)

• Sharing publicly our goals and figures about environmental and social fields → SUSTAINABILITY REPORT

• Taking into account feedback from costumers, being

BRC certified (British Retail Consortium)

Some difficulties…

• Giving formal evidences of

company’s practices

• Getting all the

documentation

• Minimum score for

certification (80 points)

Way towards Società Benefit

• Law n. 208/2015

• Change company’s statute

• Environmental and social Impact Report (annually)

• SB subject to control by Italian Competition Authority

SB srl“The Benefit Corporations aim not only to profit but also to common benefit to be included in the

corporate purpose”.

Benefits we had/we wish

• Non-financial reporting: Sustainability Report

• Great interest from students

• Trusting from banks

• Fake news? NO PLEASE! Increasing control of published informations

❑ Cinema in winery:

- Screening of films about sustainability;

- Involving of local associations

- Organic wine tasting

Tools: flyers, FB event, social media posts, newsletter, Press release

❑ Cantine aperte – Wineries opened

- Winery tour;

- Bcorp round-table;

- Involving companies and associations of the area;

Tools: flyers, FB event, social media posts, newsletter, Press release

❑ Harvest with disabled people or children

- Involving of CEOD people or children during harvest

Marketing offline and online activities

❑ Partnership with other companies or events which share our

philosophy

Green Week Corri in rosa

Lush Italia

Festambiente

Patagonia Sea shepherd

Marketing offline and online activities

Infographics Cards on the bottles

Sustainable gadgets Social media: IG, FB, TW, Linkedin

Marketing offline and online activities

Special Area dedicated to

BCorp

Blog

Thank you for kind attention

www.perlagewines.com

Do you need more infos? Write to

Jessica [email protected]

Davide [email protected]

…and you want!