© 2005-2009 Conduit.

Reach Everyone, Everywhere, All the TimeIncrease User Acquisition, Engagement, User LoyaltySeptember 2010

Index and About Conduit

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Index

 I. Brief on Conduit

About Trend How Do I Conduit? Technology

II. Create a Great App or Toolbar Apps & Community Toolbars Personalization Customization Software Integration Exclusive Content

III. Distribute Your App Conduit App Marketplace

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 IV. Optimize Your App

Analytics Monetization Suggestions

V. Promotion Suggestions & Examples 2Go

VI. Engage Your Users Creating Engagement

Opportunities Alerts

VIII.Additional Resources

About ConduitThe free, award-winning Conduit Platform helps publishers of all sizes to create apps and toolbars that constantly engage their users with their own brand and content. More than 260,000 publishers already distribute their apps directly and via Conduit App Marketplace to more than 200 million users.  

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• 150 employees and growing

• Offices in San Francisco, Tel Aviv, London, Germany

• Founded in 2005

• Backed by Benchmark Capital

• 23 new users per second in the Conduit Network

Join the Conduit Network

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200 Million Users

260,000 Publishers1 Network

How Do I Conduit?Conduit allows web publishers to create apps on Conduit Platform to engage their own users constantly and get new users via the Conduit Network of 200M users through 260K publishers.

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Create an App and Reach a Network of Millions

Create a Community Toolbar or a branded app and reach a network of millions.

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With the Conduit Platform, publishers are able to:

• Create free custom branded web apps and Community Toolbars,

• Promote their web apps in the Conduit App Marketplace,

• Engage with their users using Alerts,

• Acquire new users by creating custom banners to promote on their own website,

• Optimize their web apps and Community Toolbars by tracking Analytics.

Conduit Technology

Breakthrough technology delivers publisher content directly to the user via web apps.

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• Turnkey solution

• Easy to create & manage

• Send alerts & update content on the fly

• Various promotion tools

• Powerful analytics allowing you to optimize your apps

• SaaS solution, hosted, 100% on-demand

• Robust, mature platform that provides unique functionality:

• Runs on all four major browsers

• No engineering required

• Safe, secure and private

Create a Great App or Toolbar

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Create a Community Toolbar

Build your Community Toolbar using your own content and sticky content from other publishers

• Increase usage of your Community Toolbar with the Facebook app

• Increase lifespan with the radio player

• Engage your users more frequently with games, TV and an email notifier.

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How to Build a Great App or ToolbarGreat Content

• Facebook integration into any app helps connect your brand to the biggest social media network in the world

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• Multi-faceted apps: Le Tour de France 2010 offers access to video, live comments, multi-layer standings, countdown, stages, summit evaluation.

How to Build a Great App or Toolbar

ebay

App log-in provides personalized content feeds (updates on bids, items for sale, profile information).

One click access on Community Toolbar to daily deals, progress rankings, and messages.

Personalization

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Over 240,000 Active Users!

iBario Community Toolbar

How to Build a Great App or Toolbar

Increase value with Facebook integration

Drive re-engagement with real-time personalized stats and notices Cross-sell multiple properties

Up-to-the-minute notification updates sent directly to the user’s browser.

Users can switch between game applications on the toolbar.

Toolbar displays dynamic real-time game play elements and promotions and allows users to jump back into game play at any moment.

Driving traffic with a marketplace app

One of the top five traffic drivers for Zynga games.

Ongoing brand presence in users’ browsers

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Community Toolbar: CustomizationIncrease usage: Messenger Plus Live added the MSN Messenger launch App using the ‘application button’ functionality for easy access to MSN directly from their Community Toolbar.

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Extend lifespan: Realore Studio added a login functionality for constant game notification displayed on their Community Toolbar.

Community Toolbar: Software Integration

• BS.Player’s unique functionality to play any kind of web media is available directly from the Community Toolbar. The ability to control the software functionality while surfing was also integrated.

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• Control buttons - Prev, Play, Stop, Next, Volume control• BS.Player subtitles in every language for millions of videos

• BS.Player search• Listen to hundreds of online radio stations from around the world

Community Toolbar: Exclusive Content

•Veoh web player used the toolbar as an extension of their player application.

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Users are able to:• Launch the player• Download videos (only available through the toolbar)

• Interact with other users using the Qlipso app on the toolbar

Distribute Your App

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Conduit App Marketplace

Anyone anywhere in the world can create a custom web app using Conduit Platform and distribute it to

millions of users

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• Instant addition of relevant, valuable content to the user’s browser window.

• Share apps in the Conduit App Marketplace and add valuable content with monetized apps.

Distribution in Conduit App MarketplaceFree for publishers and end users, Conduit App Marketplace is an opportunity to reach over 200 million users and 260,000 other publishers with new, fresh content.

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Conduit App Marketplace is also available on Chrome

Optimize Your App

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Analytics

Track your progress on a daily basis by installs, active users, geo, usage, revenue and more.

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App Usage Data in Analytics

Now available: tracking system for core offering

• Sharing Apps - earn money by sharing valuable content

with other publishers who take your content and share it

with their users

• Taking Apps - earn money by taking monetized apps and

adding them to your Community Toolbar and sharing

valuable content with your users

Monetization

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Apps with high content value can be monetized

Monetization Opportunities & the Power of the Network

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Publisher A500 Users

Publisher B1,000,000

Users

Monetized App

Publishers can distribute valuable

content as monetized apps and earn money

when other publishers take and share this content with their users.

Publishers can grab great, relevant

content from Publisher A to increase the

value of its toolbar.

Results Publisher A got

100,000 new users and the revenue the

provide.

Publisher B increased traffic 20% daily

extended the lifespan of its users by 3 more months on average.

Monetization Opportunities

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Pre-scroll ads in the Tripple Games App

Pre-scroll ads in the MochiGames App

Integrate ads in your apps

Monetization Opportunities

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• Over 17 million users during the World Cup

• Over 140K daily interactions

Messenger Plus! Live World Cup App and Powerade Promotion

Integrate cross-promotion or sponsorship in your apps

Monetization Opportunities

Get paid to distribute apps, CPA model, and app sponsorships

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Promotion

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Promote Your Apps

• Effective promotion breeds successful adoption.

• Successful adoption breeds increased engagement.

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Publishers have seen incredible success with:

• Newsletter and email promotions,

• Social media promotions on Facebook, Twitter.

Promotion - examples

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Creating unique opportunities to offer your app or Community Toolbar

Promotion

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Promotion

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Promotion – Thank you Page improves the TB download experience

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This fast-forwards your relationship with your subscribers by already making them feel like you care!

Encourage using the toolbar

immediately!

Promotion

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Publishers have also seen success with:

• Creating an appealing download page

• Creating an attractive uninstall page

Conduit-Powered Web Apps Offered 2go – available on Chrome!

• Publishers can offer custom apps to their users “2go” directly from their own website.

• Publishers can use this distribution method for acquisition, retention and marketing.

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Auto detect feature: the user’s toolbar detects the 2go button on the

publisher’s website and offers to add it to the

toolbar

Engage with Your Users

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Creating Engagement OpportunitiesA user with your app spends 500% more time on your site

• Users want the ability to choose how they engage with content

• Publishers are offering content and functionality beyond the core website

Browser apps and toolbars offer the most effective way for constant communication with your users no matter where they are on the web

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Conduit-Powered Desktop Notifications

• For timely information, send your users notifications to alert them of sales, promotions, and other news. Average of 6% click-through rates

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Coming soon! Html capabilities - customize

text & color, online analytics and much

more…

Desktop alerts open in the bottom right-hand corner of your users’ screen, giving them

instant visibility.

Additional Resources

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• Showcase

• Resource Center

• Case Studies

• Premium Services

• Making Money with Conduit

• Experts Program

• Our Community

Additional Resources

Coming Soon for ISVs

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Conduit will soon offer a new distribution opportunity, allowing ISVs to distribute

software via apps, removing the download barrier.

Thank You!