Conducting Stakeholder Analysis (SA)

WELCOME

RAZAK SCHOOL OF GOVERNMENT

SAFETY BRIEFING

Unit 102:

Conducting Stakeholder

Analysis

Impact! Impact!... Impact!!!

RSOG Stakeholder Analysis 5

Course Objectives

• Conduct stakeholder analysis

• Use the stakeholder assessment matrix


Activity 1: Recap

• Refer to newspaper clippings

• Each participant to read the article (Speed

reading: 5 minutes)

• Give your own comments / opinions on the

PURPOSE of stakeholder engagement

(Discussion: 10 minutes)

INCLUSIVE & SUSTAINABLE


Why Analyse Stakeholders?

• Understand your clients/beneficiary interests, needs and capabilities

• Clarify all groups that might have an interest in a project or project concept

• Identify potential opportunities and threats to project implementation

• Determine the extent to which certain groups should participate in project planning, implementation and evaluation


4 Steps in Analysing Stakeholders

1. First identify your key stakeholders. Mind mapping is a good way to do this.

2. Identify their interests in the initiative or project

3. Assess the impact – power and interest of stakeholders in relation to the project

4. Develop potential strategy for building participation and stakeholder commitment. Consider to gain support or to reduce obstacles.


Sample: Stakeholder Mapping


Who are the Stakeholder Groups?

1. Have all stakeholders been listed?

2. Have all potential and key stakeholders of the

project been listed?

3. Have DIVERSITY issues been considered?

4. Are new stakeholder groups likely to emerge

(SYSTEMIC) as an outcome of the

engagement?


Stakeholder Matrix Template


What are the Interests of

each Stakeholder/Group?

1. What are their expectations?

2. What benefits will they accrue?

3. What resources will they commit (or avoid

committing) to the project?

4. Do they have other interests that might conflict

with the project?

5. How do they regard other stakeholders on the

list?


Factors to Consider in Assessing

Stakeholder Power and Influence

• Legal or statutory authority

• Authority of leadership

• Control of strategic resources

• Possession of specialist knowledge

• Negotiating position & ability to influence other stakeholders

• Social economic and political status

• Formal/Informal links to other stakeholders(including role as “gatekeeper”)

• Degree of dependence / interaction on other stakeholders


Stakeholder Matrix Strategy

Category AKeep Monitor

Category BKeep Informed

Category CKeep Satisfied

Category DKey Player


Prepare a Stakeholder MatrixKey Stakeholder

(Detail information)

Stakeholder Interest Impact Assessment

(Interest / Power)

Potential Strategies

S.1: Rakyat /

Citizen

Effective public

leaders

- Get their feedback

- Address their

request

S.2: Department

of Public Service

S.3: Media

S.4: Venue

Providers /

Vendors

X


Sample: Stakeholder Matrix

VendorsKeep Monitor

Rakyat / MediaKeep Informed

Funders / PartnersKeep Satisfied

JPA / MinistriesKey Player


Activity 2: Let’s add another

StakeholderWork in pair. Pick one of stakeholder. Get blank post-

it note, answer each bullets below:

• What do you think stakeholder’s interest in this

initiative?

• The stakeholder’s level of power and interest (Hi or

Lo for each)? E.g. Rakyat (P – Lo, I - Hi)

• How you can effectively put potential strategies to

gain support and reduce obstacles the stakeholder

might create?

Duration: 30-40 minutes


Stakeholder Communication

Strategy

Category AKeep Monitor

Category BKeep Informed

Category CKeep Satisfied

Category DKey Player

Least important?

Increase their interest

Remain relevant?

Main focus, engage and

consult regularly

Needs met?

Engage and consult on

interest area

Get involved?

Make use of interest

through participation


ENGAGE EARLY,

ENGAGE OFTEN!

Conducting Stakeholder Analysis (SA)

Education

Transcript of Conducting Stakeholder Analysis (SA)