Concurrent Session 3 Sharon Subadan - GCCMA...Microsoft PowerPoint - Concurrent Session 3 Sharon...
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1 LIVIN’ UP to the Sharon D. Subadan, City Manager March 2018 • Conduct surveys internally and externally • Host workshops • Identify elements to determine our brand and visuals that are associated with the organization and city’s resources • Craft the message through the new identity • Establish mission, vision and visual brand identity THE PROCESS 2
Transcript of Concurrent Session 3 Sharon Subadan - GCCMA...Microsoft PowerPoint - Concurrent Session 3 Sharon...
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LIVIN’ UP to the
Sharon D. Subadan, City Manager March 2018
• Conduct surveys internally and externally
• Host workshops
• Identify elements to determine our brand and visuals that are associated with the organization and city’s resources
• Craft the message through the new identity
• Establish mission, vision and visual brand identity
THE PROCESS
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MISSION
The City of Albany delivers fiscally responsible, highly dependable services to the citizens in the community and the region with integrity and professionalism.
VISION
The City of Albany is a collaborative regional leader delivering exceptional services and enhancing quality of life, while fostering an atmosphere where citizens and businesses can thrive.
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VISUAL IDENTITY
The new city logo is recognizable and used consistent with guidelines in the Brand Manual.
• Colors reflect the city’s attributes of woods and water with blue for Flint River; green for the natural beauty of Albany’s trees; rising sun reflects a new day in Albany
• Skyline reflects our commitment to economic development and downtown revitalization
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BRAND MANUALThe manual provides the graphic standards that should be followed by employees and stakeholders in order to achieve a consistent and unified visual identity. • Helps deliver a stronger brand and
positive image• Maintains quality and consistency of
the brand
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LOGO VARIATIONS
• Give flexibility to stakeholders while maintaining the integrity of the brand
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• Transform the work culture to be consistent with the brand• Develop and recruit brand ambassadors and brand champions• Introduce the community to the new “You”• Publicly launch the new visual identity
• Budget for transition from old to new (incrementally to avoid excessive expense)• Electronic stationary • Business cards• Promotional items• Website design
• Inventory of current brand presense• Annual reports• Email signatures
IMPLEMENTATION
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ALBANY POLICE DEPARTMENT REDESIGNED PATCH
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SOCIAL MEDIA MESSAGING
COMMUNITY EVENTS
PARTNERSHIPS
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THE BAD
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THE UGLY
WHAT’S WRONG WITH THIS PICTURE?
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• Team members resistant to change
• Public criticism• “what’s this costing the
taxpayer?”
• Public Safety design• Inconsistent or incorrect use
• Not adhering to brand standards
THE CHALLENGES
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THE BENEFITS
• Positive public perception of local government• Excitement with the new look of Albany• Employees taking pride in their work and service delivery• Commissioners realizing the positive affect it has on citizen
engagement• Providing a standard for all city publications and designs
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IT’S A NEW DAY!
NOW WHAT?
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QUESTIONS?
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